Cheryl Haas

Cheryl Haas Email and Phone Number

Demand Generation Director | Digital Marketing | Growth Marketing | B2B Marketing @ CFP Board
Cheryl Haas's Location
Arlington, Virginia, United States, United States
About Cheryl Haas

I am a Director of Marketing, with over 15 years of experience in optimizing and scaling marketing strategies to drive growth. As a versatile and results-driven B2B marketer, I leverage a diverse set of demand generation and digital marketing skills, including SEM, SEO, paid social, paid media, corporate website, analytics, inbound lead generation, ABM, events, webinars and CRM platforms. I lead, coach, and implement data-driven demand generation strategies to support meeting sales and marketing goals, generating high-quality leads, and driving revenue growth. I am passionate about delivering customer-centric and growth-oriented marketing campaigns that align with the company's vision and mission. I thrive on collaborating with cross-functional teams and stakeholders to achieve optimal outcomes and impact.

Cheryl Haas's Current Company Details
CFP Board

Cfp Board

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Demand Generation Director | Digital Marketing | Growth Marketing | B2B Marketing
Cheryl Haas Work Experience Details
  • Cfp Board
    Marketing Director
    Cfp Board Jan 2024 - Present
    Washington, Dc, Us
  • Interos Inc.
    Director, Demand Generation
    Interos Inc. 2021 - 2023
  • Neustar, Inc.
    Director Of Demand Generation And Digital Marketing
    Neustar, Inc. 2019 - 2021
    Reston, Virginia, Us
    Built, developed, and led a high-performance marketing team of 15 to oversee multichannel platforms, including website, paid media, paid search, SEO, organic social, paid social, design, brand, and events across four business units.
  • Unitedhealth Group
    Managing Director Of Marketing
    Unitedhealth Group 2014 - 2019
    Us
    Senior executive hired to build and lead a cross-functional team, develop a world-class CRM, and oversee all aspects of marketing for both health systems and universities. Directed a high-performance marketing team to execute comprehensive marketing campaigns, creating awareness and driving conversions throughout digital marketing and traditional channels, including paid search, paid and organic social, display, retargeting, email, and direct mail.
  • Georgetown University
    Adjunct Professor, Masters In Public Relations And Corporate Communications
    Georgetown University 2009 - 2014
    Washington, Dc, Us
    Taught an 800-level digital marketing course focusing on SEO
  • Fleishman-Hillard
    Senior Vice President, Digital Marketing
    Fleishman-Hillard 2008 - 2014
    St. Louis, Mo, Us
    Lead a team that focused on search engine optimization (SEO), paid search (PPC) and social media optimization (SMO) at FH DC. At the strategic level, developed search and social media programs for a variety of clients, including those from health care, federal government, consumer products, consulting services and non-profit industries.
  • Revolution Health
    Director, Search Engine Marketing
    Revolution Health 2006 - 2007
    Us
    In-house SEO and search product manager for start-up health portal; launched in April 07.
  • America Online
    Sr. Marketing Manager
    America Online 2005 - 2006
    New York, Ny, Us
    Created and executed marketing strategy and plan for corporate re-launch of AOL Search. Developed and delivered market research, positioning statements, messaging and metrics tracking. Contributed to surpassing a $400 million revenue objective.
  • America Online
    Sr. Product Manager
    America Online Apr 2000 - Jan 2005
    New York, Ny, Us
    Directed all search content programming development for AOL Search. Launched hundreds of product enhancements that led to an increase of click-thru rates from 12% to over 25%; re-circulated almost 7 million inbound clicks per week. Created and developed search personalization products as well as other search-related consumer facing products.

Cheryl Haas Skills

Seo Digital Marketing Sem Social Media Analytics Digital Strategy Ppc Marketing Strategy Web Analytics Product Management Corporate Communications Online Advertising Integrated Marketing User Experience Digital Media Start Ups Content Strategy Google Analytics Email Marketing Strategic Partnerships Content Management Web Content Management Content Development Strategic Planning New Media E Commerce Social Networking Search Engine Marketing Search Engine Optimization

Cheryl Haas Education Details

  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    Marketing
  • The George Washington University
    The George Washington University
    Mental Health Counseling
  • Radford University
    Radford University
    English And Journalism

Frequently Asked Questions about Cheryl Haas

What company does Cheryl Haas work for?

Cheryl Haas works for Cfp Board

What is Cheryl Haas's role at the current company?

Cheryl Haas's current role is Demand Generation Director | Digital Marketing | Growth Marketing | B2B Marketing.

What is Cheryl Haas's email address?

Cheryl Haas's email address is ch****@****ail.com

What is Cheryl Haas's direct phone number?

Cheryl Haas's direct phone number is +120226*****

What schools did Cheryl Haas attend?

Cheryl Haas attended University Of Maryland - Robert H. Smith School Of Business, The George Washington University, Radford University.

What are some of Cheryl Haas's interests?

Cheryl Haas has interest in Cooking, Exercise, Electronics, Traveling, Home Improvement, Diet, Reading, Crafts, Fitness, Gourmet Cooking.

What skills is Cheryl Haas known for?

Cheryl Haas has skills like Seo, Digital Marketing, Sem, Social Media, Analytics, Digital Strategy, Ppc, Marketing Strategy, Web Analytics, Product Management, Corporate Communications, Online Advertising.

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