• New small management consulting firm needs client-focused marketing materials • Create, write and produce firm’s positioning statement, value propositions, taglines, and content for marketing collateral pieces

• A financial merger was underway; effective end user and team messaging were essential for successful adoption • Identified process gaps; delivered new approval and content development processes; wrote leadership talking points and weekly updates; drafted contingency communications messages • Won full leadership support by the end of week three

• Multiple communications issues taking place during HR Pilot integration of Kronos®/Success Factors® • Identified corrective actions based on end-user needs for training, messaging, and website content • Received all approvals and delivered on schedule across international time zones

OCM/Communications Lead, Cybertec, Inc. (Short-term Contract Dec. 2016 – March 2017)• Multiple project communications needed for enterprise-wide Kronos® Pilot integration • Created toolkits, workshops, core messages, enterprise updates, media calendar, project presentations • Promoted to lead OCM writer

For client, Under Amour’s SAP project, communications strategy, tactics and contingency plans and lead organizational change management communications enterprise-wide. • Planning Phase was underway for major SAP enterprise-wide transformation• Identified immediate needs, adjusted program positioning; created strategic communications plan and related work products • SAP Executive requested me to develop content for SAP Steering Committee Reporting to CIO

• Planning underway for rollout of new complex regulatory, quality and compliance system • Presented to Steering Committee; developed approach; managed two VP special events • Asked to work on additional project work stream that impacted larger program’s timeline

Provide strategic communications for the U.S. Department of the Interior, Office of the CIO. Developed first Information Technology Outage Notification Communications Plan for executives and 70,000+ employees.• Google Apps for Government integration was underway affecting +73,000 employees. Gmail rollout resulted in high end user dissatisfaction due to lack of adequate training• Created new training tactics: onsite service bars, e-newsletters, online tips and tricks; identified gaps in outage notifications for executives and produced first executive incident communications plan• Promoted to develop all CIO internal/external speeches on IT Transformation

• Two enterprise rollouts for data management and telephony systems scheduled at same time • Created core messages delivered in 8 waves; developed creative campaigns, internal websites, videos, print and intranet articles • Rehired by IFC, Advisory Services to develop communications strategy for SAP Financial Management System

(Short-term contract) Delivered executive and governance communications on FRB implementation of large IT portfolio of change programs during leadership transition. Wrote presentations and reports for CTO and IT executives to governance oversight groups.• Enterprise IT Strategies (EITS), a complex portfolio of change programs was off schedule• Supported CTO communications and EITS governance communications; contributed to the Fed’s National IT Communications Program • Received direct kudos from CIO on EITS Program Presentation to Federal Banking Committee

Provide strategic communications, planning, stakeholder analysis and change communications implementation.• Implementation Team moving into execution phase for Chevy Chase Bank Integration (CCBI)• Served as a Communications Lead in Central Command Center supporting PMO Team Leads and 2,000 PMO members; messaging for High Severity Committee and Incident Management • Feedback surveys indicated high level of team satisfaction (76%) with communications content and frequency (95%); CCBI Project Steering Committee cited communications as, “effective, precise, and timely”

• Identify local organizations and university departments that need strategic communications guidance• Develop integrated communications strategies to maximize engagement with stakeholders, align with institutional goals and reach near-term communication objectives• Thomas Jefferson Partnership for Economic Development successfully merged three non-profit organizations using communications campaigns to reinforce funding buy-in• Produced UVA’s Office of Engagement internal communications audit that included recommendations for new processes and modifications to positioning messages for Associate VP

• Capital One Bank needed to obtain a national bank charter to minimize risks • Delivered communication plans and internal messaging campaign across all impacted lines of business in USA, Canada, and the UK• Charter Project stakeholders were well informed of changes and project was a success2007 : Corporate legal structural simplification required to lay foundation for bank expansion and upcoming mergers – North Fork Bank and Greenpoint Mortage• Collaborated with internal communicators across all impacted corporate departments to cascade information and prepare for bank merger; managed opening of first Virginia Bank branch• Surveys indicated increased awareness for executives to 81% and communications effectiveness for teams to 91%. LEGO intranet articles resulted in top ten read rate after only three months. Project nominated for Top Award2006 Enterprise Data Center Program• Project with 11 work streams tasked to relocate US customer data center to create geographic dispersion and better manage risks• Provided communications plan, wrote messaging and articles for VP IT Architecture• Implementation succeeded in eight migration events with information delivered on time and on message

•Conducted marketing consulting for pre-launch, solicitation and reporting phases of economic development fundraising campaigns for public-private partnerships and municipalities in the southeast region. Prioritized initiatives, developed plans, conducted strategic planning and market surveys, managed solicitations and events, and produced marketing collateral.

My responsibilities include…

Developed and promoted the firm’s corporate brand as a global leader in manufacturing purification solutions for the pharmaceutical industry worldwide. Managed $1.2 million budget. Improved programs and reduced spend by $300,000 in Q1. Reorganized staff, work processes, plans and budgets. Instituted and analyzed monthly customer surveys. Supervised creative teams.

Create communications strategy, plans and budget for new international clinical research organization. Served as company spokesperson and conducted market research surveys. Managed vendor relations.

Managed communications and media relations efforts to ensure positive image and reputation for U.Va.’s HMO. Developed new advertising campaign for Medicare offering. Successfully implemented corporate communications policies according to state regulatory guidelines.