Cheryl Dunford Email & Phone Number

Wilmington, De, Us

Delaware, New Jersey & Ohio

Lead a regional sales team of internal and external marketing staff to establish business relationships and dementia education with area physicians and neurologists, behavioral health units, social service departments, hospital discharge planners, Skilled Nursing Facilities and Assisted Living Communities, lawyers, clergy, and other professionals or groups that may influence inquiries in the local community that result in census and revenue growth that meet and exceed regional budget expectations. Coach Marketing Directors and Business Development Specialists, in the sales process, as well as techniques in counseling family members of potential Dementia residents. Manages marketing strategies for eleven Memory Care Communities located in Delaware, New Jersey and Ohio.

Wilmington, Delaware

Responsible for building and growing Assisted Living occupancy/census and quality mix by developing referral relationships with existing customers and developing new business through account management systems and referral partners. Maintains a thorough knowledge of the products and services, and acuity capabilities of the Memory Care Assisted Living Community. Conducts face-to face referral development by completing sales calls to physicians, hospital and medical professionals, community, managed care and other related contacts. Meets weekly with Administrators or department heads to discuss marketing issues. Develops marketing plan and leads marketing team to identify niche opportunities, market diversification and market share strategies. ·Evaluates center physical environment and makes improvement recommendations to Executive Director. Retains an educated understanding of all payer sources and their impact on revenue. Works closely with family members to insure selection of Arden Courts, to complete admission process and to insure continued satisfaction.

Independent Consultant - Collaborate at the executive level of small, enterprise, global businesses in all verticals to maximize profitability in leveraging IT Technology to reduce costs and improve efficiencies and productivity. Analyze current business environment and bring in “best-in-class” solution providers to assure requirements are met with a viable return on investment.

Newark, De

Responsible for Business Development and Account Management with all sizes and types of businesses. Sold solutions across the portfolio of services which included Network Infrastructure (Cisco, Microsoft, HP, DELL), Telephone Systems (Cisco & Avaya), Security – Network (Cisco, SonicWALL), Physical Access (AMAG), Video Surveillance (Panasonic & Samsung), Backup Power (Kohler), Structured Cable (Ortronics, Panduit), Fire Security Systems (GE, Honeywell). Developed Marketing Plan including Search Engine Marketing & Optimization for new Cisco IT Practice. Secured funding of $50,000 for this program. Analyzed customer problems and issues, and in working with company’s sales engineers, created and delivered the highest quality proposals to the client.

Promote IT Professional Consulting Services and Solutions by engaging, building and expanding relationships in business development for new company branch office, within multiple levels of the organization. Develop and leverage relationships with all Channel Partner Representatives - i.e. Best of Breed including Cisco, EMC, VMware, Microsoft, Citrix, HP, Symantec, AT&T and Verizon. Communicate the entire suite of product and service offerings to prospective clients. Identify and discover customer needs and create appropriate solutions utilizing the entire cross functional team. Initiate sales, marketing strategies and account mapping with Channel Partners to maximize sales pipeline.

Established new diverse CIO and CTO enterprise client relationships within an assigned territory by cold calling and networking to provide WAN and LAN total consultative technology solutions – i.e. VOIP, IP Telephony, Security, Wireless, Professional Services including cabling infrastructure etc., using a spectrum of IT Infrastructure services from AT&T, Cisco, Microsoft, RSA Security, HP, Compaq and other vendors. Organized marketing efforts for Channel Partners to achieve sales goals.

Created, negotiated and maintained strategic relationship plans for multi-million dollar contracts with suite of services, including Voice (VOIP), Network, Data, Internet IP Solutions and CPE to MCI Enterprise Accounts. Established and maintained effective relationships at numerous departmental and project levels. Directed the account management for sales, technical, service, sales support teams and alliance partners; to attain revenue goals and present integrated solutions across industries.

Sr. Sales Executive - Sold and supported multi-million dollar contracts with portfolio of services, including Voice, Network, Data, Internet IP Solutions, Wireless, and CPE to AT&T Global Accounts. Teamed with other business units and alliance partners to present integrated solutions to Fortune 500 customers.Affinity Market Manager -Managed and developed the first Profit By Association (Affinity Marketing) Program for The AT&T Pennsylvania South Jersey Commercial Market. Developed and managed advertising and marketing initiatives to promote partnerships with chambers of commerce and trade associations. Sales Manager - Managed an Inbound and Outbound Sales Group covering Pennsylvania and New Jersey. Coached, developed, set objectives, trained and motivated Sales Representatives & Account Executives to market network services. Orchestrated full account management requirements, from sales to service to billing.

Google Adwords Certification

Yahoo! Search Marketing Ambassador

Professional Development Program, Business & Management

Activities and Societies: Disney University

Bachelor Of Sales Excellence

AT&T University Sales Excellence Degree -1993

Cisco Sales Expert, Routing, Switching, Ipt Solutions

v3 Certification (788893519) - 2008 v2 Certification (388884724034HLWG) - 2006

Sales Professional

EMC Proven Sales Accreditation Professional - 2007

Sales Professional, Virtualization

VMware Sales Professional - 2007