Extensis empowers creative enterprises to make informed decisions, simplify operations, and remove barriers that impact creative projects.• Collaborate with cross-functional teams to develop and execute integrated digital marketing strategies aligned with business goals.• Plan and execute multi-channel digital campaigns to promote Extensis, utilizing social media, paid advertising, and email marketing channels.• Monitor and analyze campaign performance, adjusting strategies for optimal results.• Implement and oversee SEO strategies to enhance online visibility.• Manage paid search campaigns, optimizing for maximum reach and efficiency.• Develop and execute email marketing campaigns to engage target audiences and existing customers.• Implement segmentation and A/B testing for continuous improvement.• Utilize analytics tools to measure and analyze the performance of campaigns.• Provide regular reports and insights to key stakeholders, incorporating feedback for ongoing improvement.

Data Axle Agency helps organizations acquire and retain customers with audience-focused strategies and campaigns powered by data intelligence. Key client accounts included See’s Candies, Lands’ End, and HP. Led strategic engagements with key agency clients to develop integrated marketing strategy and provide guidance on campaign execution for fast-paced, high-volume marketing programs. -Developed ICP customer lifecycle roadmaps, customer journey experience audits, and recommended strategies to drive increased customer engagement and revenue throughout the lifecycle.-Analyzed campaign results from disparate platforms (SFMC, Google Analytics) and developed actionable insights and recommendations to drive marketing program strategy.-Drove 15% increase in Y/Y online conversion through A/B testing and optimization of emails, display ads, social ads, and landing pages.-Grew marketable CRM contacts by 30% over four years through new subscriber acquisition programs.-Reduced email list churn by 10% through a multi-touch lapsed subscriber lifecycle marketing program.-Led strategic planning and review meetings for high-volume (350+ email campaigns/year) retail clients.-Developed and managed monthly customer satisfaction survey and presented results & recommendations to executive stakeholders.-Wrote creative briefs to inform development of email, landing pages, display, and social assets for multichannel marketing campaigns. -Facilitated seasonal brainstorming sessions with clients and creative teams to develop content calendar.-Conducted competitive research and presented findings and recommendations to executive-level stakeholders.

Xerox is a Fortune 500 company whose industry-leading technologies, expertise, innovations, and global reach allow them to deliver exceptional solutions to a wide range of customers.Developed, implemented, measured, and optimized multi-channel demand generation campaigns to drive eCommerce site traffic and conversions for Xerox Direct, Xerox Channel Partners, and the (former) Xerox FreeColorPrinters channels. -Grew marketing-attributed revenue 24% in one year through comprehensive multi-channel customer lifecycle marketing programs including welcome, retention, and reactivation. -Managed marketing partnerships including negotiating agreements, media planning, creative asset development, staffing trade shows, and performance reporting.-Reviewed and followed up on customer reviews received through BazaarVoice.-Managed all aspects of the Xerox FreeColorPrinters booth at industry trade shows including set up, staffing, lead collection, tear down, and post-event performance analysis. -Increased overall marketing revenue contribution rate from 22% to 32% in one year.-Increased CTR from display ad placements by ~15% through thorough testing and optimization of ad creative and CTA’s resulting in a 10% increase in online revenue.-Grew customer retention from 45% to 55% in 2 years through a post-purchase triggered upsell program.-Chosen to serve as founding member of Xerox’s global social media task force. Grew Facebook and Twitter accounts for former Xerox FreeColorPrinters BU from the ground up. -Directed Xerox’s in-house creative team in developing digital advertising display ads and landing pages

Webtrends is a private company that offers digital analytics, optimization, and software for digital marketing and e-commerce. Webtrends has been a leader in digital analytics products and services since 1993-Planned, launched, and managed targeted, high ROI demand generation programs to achieve pipeline goals for new and existing business in WebTrends’ key verticals.-Collaborated with sales teams to develop and launch a new business lead gen program including development of segment targeting strategy, sales scripts, and training materials resulting in a 35% Y/Y increase in close rate.-Partnered with marketing operations team to identify and target segments of existing customers with potential for up-sell and/or cross-sell, using both internal CRM data as well as data appended from Alexa, Hoovers, SpyFoo, and other relevant sources.-Researched, negotiated, and managed online advertising opportunities to reach targeted prospects and industry influencers while managing to a target ROAS.-Partnered with Creative Services team to develop marketing and sales materials including broadcast emails, SalesForce.com “1 to 1” emails, online advertising creative, and sales scripts.

Lucy Activewear was a women's sports and lifestyle apparel company that was started by former Nike executives in the late 1990s. It was one of the first players in the athleisure market. Lucy Activewear was acquired by The North Face in early 2018. -Managed all paid search marketing campaigns across all search engines including Overture, Google, MSN, and others. Grew lucy’s brand impressions while still earning a 400% return on ad spend.-Managed the implementation of lucy.com online catalog syndication which extended lucy’s brand reach through all major shopping engines and created a new and profitable sales channel.-Managed end-to-end development and delivery of weekly email campaigns. Increased average click through rate by 30% through continued testing and refinement of subject lines, offers, images, and copy.-Researched, evaluated and implemented national and regional online ad buys for lucy.com and lucy retail stores.-Partnered with Retail Marketing Manager to support new store marketing efforts via events, regional partnerships, and other grassroots marketing activities.

InFocus Corporation is an American privately owned company based in the state of Oregon. Founded in 1986, the company develops, manufactures, and distributes DLP and LCD projectors and accessories as well as large-format touch displays, software, LED televisions, tablets and smartphones.-Developed and executed online marketing campaigns for InFocus eCommerce site including on-site merchandising, email marketing, web analytics data review and reporting, and online advertising. These initiatives contributed to a 35% increase in web site traffic while maintaining a consistent conversion rate.-Oversaw development of all online creative including email campaigns, landing pages, product-detail pages, and banner ads. Responsible for ensuring that all projects were within budget and adherent to brand guidelines.-Managed a $500K quarterly marketing budget.-Served on a cross-functional, global project team to research, evaluate, and recommend new E-commerce platform vendor for InFocus Direct.-Trained junior-level team members in online merchandising and marketing best practices, and coached them in the development of processes to increase their effectiveness.