Clients include Toyota, TD Ameritrade, Amgen, Nationwide Financial, Remitly, Umeken and Vitasoy

• Clients include State Fram Insurance, JPMorgan Chase, Neutrogena, The Cosmopolitan of Las Vegas, Irvine Company, Pepperidge Farm, American Cancer Society, World Vision, LA Phil, China Unicom, Pacific Symphony, iTalkBB, China Unicom and New Business Development

• Spearheaded overall strategy and managing cross-functional teams for account development including top tier brands• Managed client P&L, budget management, master vender agreement/contract negotiation, staff plan development, agency scope of work plan while reaching YOY 10% incremental billing• Excelled at brand building and ongoing relationship management at all levels of clients, agency partners and staff• Strengthened agency internal collaboration process by cultivating team members in Account Service, Connection Planning, Media, Creative/Production, Strategic Planning and championing excellent creative and team works

• Provided primary strategic inputs into marketing communication plans for JCPenney, Universal Studios Hollywood, American Cancer Society's youth anti-smkoing campaigns, National Education Association's awareness building programs, California Public Utilities Commission’s California LifeLine Telephone Program and Taiwan Tourism Bureau• Oversaw day-to-day agency performance and agency/client relationships in consumer research, brand strategy and creative oversight to ensure cohesive messaging across all consumer touch points, including television, radio, magazines, newspapers, direct mails, digital online media, public relations, community involvement, mobile technology and lifestyle/experiential marketing• Provided visions in the market trends and focus on the new ideas in the creative work to further optimize the effectiveness of marketing investment through pertinent research findings, competitive analysis, measurement deliverable, and market feasibilityfocus on the growth and deepening of client relationships for larger business or groups of smaller businesses• Led new business plans for existing and new client opportunities by linking to Sr. Management and other resources for pitch delivery and contribute total agency billing by successfully acquiring 3-million marketing budget of California Lifeline Telephone Program and generating additional 7 % of JCPenney annual marketing budget for total agency billing • Identified new marketing opportunities that improve financial metrics for integrated communication programs • Developed accounts’ competencies and segmentation testing to ensure organizational growth in annual forecasting and business planning• Pioneered the mentor project in providing coaching, guidance and inspiring teams to optimal performance for all direct reports

• Involved with new business pitching and successfully acquired the first research project with Amway for online panel building and trial research program • Initiated and led the first semi-reality and locally-produced Asian American TV series, Finding My America, in ImaginAsian TV, for Toyota ‘06 Corolla campaign while being recognized for a 2005 Telly Award • Served as a liaison between internal teams and external vendors/media through integrated marketing campaigns cross all communications by identifying appropriate resources

• Developed strategic PR communication programs for clients, such as Western Union, JCPenney, Toyota, American Heart Association, Zespri Kiwifruit, State Farm Insurance, Pala Casino Spa Resort, Santa Anita Park and American Cancer Society etc.• Built brand awareness through the implementation of a PR campaign for American Cancer Society resulting in a 33.7% increase in call-to-action messaging • Negotiated favorable deals and collaborated with vendors, media and CBOs to outreach target audience and work with editors in special features and video news release • Organized press conferences, media briefings, special product launch events and identified partnerships for co-op promotions and strategic alliances to generate awareness and create buzz for clients• Fostered long-term relationships with key community affiliates and leaders, and involved with PRSA and other PR associations for interTrend and clients

• Reported on national and global political news; edited news clips for broadcasting • Specialized in ongoing new regulations of legislative assemblies and political parties• Covered senatorial and foreign affair weekly reports in the Ministry of Foreign Affairs