Cheryl Huffman Email & Phone Number

Santa Clara, California, US

Director, Strategic Partner Marketing, Operations and Planning with responsibility for B2B2C marketing strategy and execution.

Santa Clara, California, US

Supporting our carrier partners in attaining our collective goals to help people find affordable, quality coverage.

New York, New York, US

Des Moines, Iowa, US

Responsible for the strategic communications, content and digital marketing that supports the business goals of our key business stakeholders - Employer Groups, Producers and Providers.

Des Moines, Iowa, US

Responsible for the Direct to Consumer communications for individuals over and under 65.

Des Moines, Iowa, US

Managed Wellmark Member communications related to benefit changes, health care reform and premiums, with a strategic focus to help members make informed decisions about their health care. Developed and executed direct to consumer acquisition strategy using direct response best practices. Mentored a team of five communications professionals and collaborated.

Des Moines, Iowa, US

Support Large Group sales and Marketing with communication strategies to launch open enrollments, RFPs, new product launches, group member tools and benefit information.

Built and manage Commercial Marketing team in support of existing and new client insurance programs Design and execute multi-channel, data-driven, direct marketing strategies resulting in 15% - 78% increase in penetration revenueMember of New Business Development Team, integrating Marketing with Operations, Sales and Finance for new client implementations.

New York, New York, US

Manage Web Marketing team including internal and external/off shore resourcesManage Search Engine Marketing campaign, generating $7 ROI in first yearConducted seminars on integration of web in multi-channel campaigns Developed and managed Web analytics resources Interact with clients to meet their marketing objectives in development of 400+ client-specific.

Boca Raton, FL, US

Copy writing and editing for all campaigns: newspaper, email, mail-order catalog, web siteSite redesign to improve retention, conversion, and customer serviceLaunch and design of subsidiary gifting site including inventory selection, vendor relations, promotions, online advertisingManage email campaigns for multiple web sites and audiencesManage/Analysis.

Clearwater, FL, US

Managed eDiet's affiliate network, increasing revenues over 500%. The affiliate network was responsible for 10% overall revenues, 3rd highest lead generator Copy writing for all acquisition campaigns, banners, emails and eDiets@home programDeveloped eDietsU - an ongoing educational program for membersInstrumental in site redesign for member acquisition.

Palm Beach Gardens, Florida, US

Responsible for the direction, development and implementation of strategic marketing plans encompassing advertising, marketing and public relations along with short term and long term sales and profitability goalsResponsible for allocating multi-million dollar marketing budget (print media, direct mail, television, radio, billboards, special.

Assisted Managing Director with account servicing, public relations and office managementAssisted Media Director with ad placement and traffickingServiced and managed accounts including SunFest of Palm Beach County, Bethesda Memorial Hospital, Ballet Florida, HEARx LTD., Comcast Cable, Ocwen Financial

Coordinated advertising trades and pitched local and national mediaAssisted in coordination of over 15 community outreach projects

Bachelor Of Arts, Education

Associate Of Arts (A.A.)