Cheryl Walters Email and Phone Number
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I am a target-oriented and accomplished marketing innovator with a knack for catalyzing customer growth and revenue spikes. I offer a rich tapestry of industry-spanning experiences and thrive in both B2B and B2C realms, mastering digital landscapes with creative and analytical finesse. I champion a data-driven approach and have strong project management acumen, showcased through a history of orchestrating successful integrated marketing campaigns and new product launches. I foster productive media agency partnerships that result in impactful campaigns and initiatives.A dynamic leader and articulate communicator, I bring value by:• Spearheading transformative customer acquisition campaigns, adeptly managing multimillion-dollar budgets to fuel market dominance.• Mining AI insights to sculpt cutting-edge go-to-market strategies (GTM), amplifying brand resonance and fostering high-caliber team collaboration and successful marketing programs.• Cultivated and led high-performance teams, harmonizing efforts to elevate organizational brand and market standing.Areas Of ExpertiseHard Skills: Integrated Marketing Campaigns, Internal Communications, Brand Awareness, Brand Equity, Product Marketing, Social Media Marketing, Enterprise Communications, Sales, Revenue Growth, Event Planning and Management, Campaign Management, AI, Data Research, Analytics, Content Development, Budgets, Website Design, Demand Generation, Advertising, Content Strategy, Email Marketing, Integrated Marketing, Marketing Strategy, PR, Public Speaking, Global Cross Team Collaboration, Soft Skills: Team Leadership, Team Training, Excellent Presentation Skills, Ethical, Dependable, Collaborative, Curious, Relationship Builder, Committed, Persuasive, Entrepreneurial, Culturally Aware, Strategic Thinker, Tactical TrainingIndustry Insights: Advertising, Marketing, Multimedia, Social Networks, Graphic Design, Electricity, Oil and Gas, Oil and Gas Exploration, Sports Teams and Leagues, Industrial Machinery and Equipment, Test and Measurement Equipment, Computer Equipment and Peripherals, Aerospace and Defense, Retail, Nonprofit OrganizationsKnowledge of Other Business Cultures: I spent my childhood in the Philippines and lived and worked for three years in Tokyo, Japan, teaching English as a second language (ESL) and American Business Protocol at various companies, such as Mitsubishi and Nihon Cement. I served as Head of Marketing for a global German company working across 14 locations, including Wales. I also worked with global platforms for Shell in Nigeria and Saudi Arabia.
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Marketing And Communications AdvisorFoodrecovery.OrgHouston, Tx, Us
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Director Of Product Marketing & Communications, Ebd-NaHitachi May 2024 - PresentChiyoda-Ku, Tokyo, JpAs the Director of Product Marketing & Communications for Hitachi's North America Environment Business Division (EBD-NA), I lead our mission to drive sustainable innovation through strategic and impactful marketing initiatives. My role encompasses the full spectrum of solution marketing activities, ensuring our vision is aligned with the dynamic needs of our global business units.I am dedicated to crafting and executing marketing strategies that resonate deeply with our audience and empower our sales teams. By focusing on Sales Enablement, Brand Marketing, and Solutions Marketing, I aim to amplify our brand presence and market influence.Key responsibilities:Vision and Growth: Defining a clear vision and developing growth drivers for success, encompassing audience definition, customer needs, pricing strategies, value proposition, and competitive analysis.Strategic Messaging: Creating compelling messaging that highlights our unique value proposition and differentiates us in the marketplace.Cross-Functional Collaboration: Working closely with global business units to synchronize our marketing efforts and achieve cohesive, powerful results.At Hitachi, we are passionate about creating a positive impact on the environment through innovative solutions. I am proud to be part of a team that is committed to pushing the boundaries of what's possible, driving growth, and contributing to a sustainable future. -
Marketing & Communications AdvisorFoodrecovery.Org Oct 2023 - PresentWashington, District Of Columbia, UsMEANS Database is a tech-driven platform that connects surplus food donors with non-profit organizations across the country. They have successfully partnered with over 3,000 organizations in all 50 states, and in 2022 alone, they recovered over 2.9 million pounds of food. Their mission is to reduce food waste and simultaneously support those in need, and they are looking for additional donors and to expand their Board. I am providing consultative Marketing, Communications, and PR strategy to support their upcoming rebrand and digital outreach camppaigns.Providing volunteer consultative marketing, communications, and public relations strategy to support their new rebrand and digital outreach campaigns.
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Vice President MarketingStallion Jun 2022 - Oct 2023Houston, Texas, UsReporting to the CEO as Head of Marketing and Executive Team member. Led a team of five on a transformative rebranding and acquisition integration effort uniting three distinct brands, significantly enhancing the company's image, market positioning, and overall business success. This initiative was driven by the need to adapt to evolving industry trends, better align with our core values and mission, and drive revenue growth. • Oversaw a major website redesign with Personalization functionality, onboarded video chat, form-fill lead gen workflows, and push-pull connectivity between HubSpot and Salesforce, increasing customer engagements over the prior year. The new website, StallionIS.com, won the 2023 Acquia Engage Award for Best Data-Driven Customer Experience.• Improved efficiency on the Google ad spend strategy and SEO, positioned display advertising in over 10 industry publications, launched multiple automated email campaigns, and 14 additional integrated digital marketing strategies, boosting visibility by 70%.• Partnered with Inside and Outside Sales to develop personalized emails and ABM lead gen strategies, boosting qualified leads by over 45%. -
Head Of Digital MarketingFreudenberg Oil & Gas Technologies May 2019 - Jun 2022Wolfratshausen, Bavaria, DeLed global digital marketing, internal communications, and digitalization automation projects for the global leader in critical sealing and connector products to the global energy market, serving all business lines and 14 facilities in eight countries. Introduced and oversaw all marketing automation, onboarded a CMS platform, Sales CRM, digital newsletter platform, video, and digital content. Built and executed a content strategy across a multi-product buyers’ journey for traditional and emerging energy markets. Accountable for my department's annual budget creation and management.• Grew LinkedIn followers by 64% within the first 9 months by executing a content strategy targeted across multi-product applications.• Received an award for building an employee Virtual Reading Library to engage associates’ children while at home during COVID-19. • Onboarded and managed the first Robotic Process Automation (RPA) initiatives to increase efficiencies across customer service, sales, and work order production. -
Us Commercial Integrated Digital & Social Media ManagerHp Jan 2016 - Jan 2019Palo Alto, Ca, UsBuilt and managed the first strategic foundation (key audiences, brand voice, and campaign strategies) for the US Commercial PC team. Launched the first Always On program on HP Business channels. Drove social media strategy for Commercial and Consumer teams via new experiential activations at SXSW, Panorama, and Coachella. Achieved 23+% YoY engagement and 98% brand sentiment.• Launched and managed the first exclusive tech partnership with Cheddar TV, a $1.2M media buy and on-air exclusive placement. The partnership expands our message across multiple streaming media channels through ad buys, product placements, and executive interviews, extending the reach of HP’s communications and exposure to product launches. Achieved 13.4M pre-roll views and 1.3M (10%) completions during the first six months.• In 2018, I supported 19 HP executive appearances, including three remote shoots at SXSW, Panorama music festival and at the HP campus in Palo Alto – earning 35M A/V live views across Cheddar’s channels (Cogent and Nielsen).• Conceptualized and launched the first HP Employee Influencer video series, a U.S. Commercial-led campaign targeting Millennials by focusing on millennial employees who directly support both Commercial and Consumer Premium PCs.• Built a launched an Eloqua-based, mid-funnel lead-gen Security and DaaS-focused content site for Enterprise and SMB ITDMs and BDMs to allow binge consumption to build consideration and preference. In addition to the ability to send leads to Partners and HP Sales, the site provides key learnings to identify and ensure the value of future content created.• Developed the curriculum and trained 250 HP direct and channel sales reps on Social Selling. Launched a three-pronged approach using LinkedIn that put reps in front of buyers earlier in the sales journey through prospecting, content nurturing, and lead generation. -
Us Commercial Mobility Product Marketing ManagerHp Dec 2014 - Dec 2015Palo Alto, Ca, UsDrove demand and engagement around HP's first Commercial tablets and detachables product category, targeting Corporate, Enterprise, Healthcare, Higher Education and SMBs. Developed digital and direct marketing strategies and sales enablement tools to support business objectives. Built strong partnerships with Microsoft, Intel, AMD and Qualcomm, negotiating co-branded campaign funding and product purchases.• Responsible for a $9M annual budget, contintually met 99% quarterly spending expectations.
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Commercial Services Program ManagerHp Jul 2014 - Dec 2014Palo Alto, Ca, UsManaged regional GTM New DAAS Introduction planning and implementation for the North American accessory products line. Lead the development of channel partner and internal sales materials in a variety of communication formats. Created and/or directed the creation of marketing deliverables in the voice of the customer, taking it beyond speeds and feeds to focus on use case scenarios and relaying the key benefits of the products and solutions to the customers.• Led the development and communication of sales enablement material to internal and channel partner sales teams.• Created and managed direct market campaigns, which improved the CTR over earlier campaigns.
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Global Social Media ManagerShell Oct 2012 - Jul 2014London, England, GbLed implementation and day-to-day management of Shell’s use of social media communications across major Social Media platforms. Project manager on new platform launches in Nigeria, Saudi Arabia and China. Managed six community managers, external creative and media agencies for training, implementation and roll out of global social media processes. Drove forward capacity-building activities for developing and managing specialized online professional and business communities. Developed evolving and innovative use of social media content in external communications for Shell. Developed and coordinated implementation and roll out of Social Media processes (content management, crisis communications preparation, reporting) and platform offerings (Facebook, LinkedIn, Twitter, YouTube, Instagram and G+).• Managed and directed development of messaging and creative assets for the 2M, 3M, 4M and 5M Facebook Fan acquisition 'Thank You' campaigns.• Managed and developed assets for the 500k LinkedIn Follower 'Thank You' Campaign. • Managed strategy, launch and company moderation on Shell-sponsored blog on The Energy Collective's, "Shell Future Energy Fellows" and the first official LinkedIn group, "Future of Energy by Shell".• Developed content and managed promotion on LinkedIn, Twitter, and Facebook for Shell Ideas360, a global student contest around sustainability on Shell’s social channels. -
Communications & Marketing ConsultantYour Wedding Painted, Llc Dec 2011 - Nov 2012Planned and executed a B2C marketing, branding and communications strategy and designed and launched an e-commerce website and trade show presence for a renowned international painter.• Achieved first page organic placement on Google within six weeks of site launch.• Actively remained current in Social Media trends and applications.
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Communications & Marketing ConsultantNeal Ventures, Llc Aug 2011 - Oct 2012Developed marketing and communications plan, co-wrote content, designed and launched the e-commerce website and trade show presence for MyLifeBridge Card™ and ICEarchive™, two simple-to-use, yet secure personal, medical and estate organization software platforms delivered on an encrypted, secure USB card.
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Creative DirectorSpotlight Creative, Llc Aug 2005 - Aug 2012Managed four direct reports responsible for website experiences, internal and executive communications, trade show presence, brand messaging, and client relationships. Launched new internal and external communication channels for clients. Client base included: HP, BP, Vopak North America, University of Houston and The Houston Texans NFL team.• Managed 28 unique digital and print sponsor recap magazines simultaneously for the Houston Texans’ top-tier partners.• Spearheaded web and print projects that won the studio’s first three MarCom Awards (2 Platinum, 1 Gold in 2010).
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Media Relations SpecialistGps Joint Program Office Aug 2001 - Jan 2003Randolph Afb, Tx, UsServed as the first civilian media relations specialist to the GPS Joint Program Office (now called Global Positioning Systems Wing) at the Los Angeles Air Force Base. Coordinated interviews with essential GPS officers and national/foreign media. Wrote articles for newspapers, industry magazines and websites on GPS and its support program’s major activities. Promoted key milestones, human-interest stories, and other related events. Wrote and submitted public news releases on events and activities.• Primary interface between U.S. Air Force GPS Program, Public Affairs and major media outlets after 9/11attacks.• Assessed organizational needs and implemented first Public Release Process. -
Director Of Business DevelopmentBurns International Security (Purchased By Securitas) Mar 1997 - Oct 2000Directed area sales for the nation’s largest security protection company. Researched potential security users and developed appropriate publicity and marketing strategies within budget constraints. Solely responsible for the development of pricing, proposal writing and effective sales presentations within my territory. • Sold $2.5M in new business within first 18 months. • Increased prospect/client database by 47% and ranked in top 5% of total sales force of 170 the first year.
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Publicity Specialist & Sponsorship CoordinatorArmy Morale Welfare & Recreation Mar 1994 - Jul 1996Managed publicity and sponsorship for an Army population of 31,000. Coordinated with national corporations for monetary, goods and services support for over 35 special events per year. Designed press kits for regional media. Utilized knowledge of customer surveys, profiles, market and industry trend analyses to increase event attendance.• Increased existing event sponsor base by 54% and increased financial support by 43% during the first year.• Managed ticket distribution, media coordination and promotion for the Army's first Alternative Rock concert.• Wrote, produced and hosted on-base radio show, "DPCA Connection," showcasing upcoming events and activities for military members and their families.
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International ConsultantNic Corporation Mar 1992 - Dec 1994Developed and conducted on-site training seminars on American Business Protocol for new employees of major Japanese corporations who were assigned to their company’s American facilities. • Corporate Liaison to Nihon Cement, Mitsubishi & 3M Corporations.
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Esl InstructorOchanomizu Foreign Language College 1990 - 1993English instructor and event coordinator at a premier college specializing in Hospitality, Travel and Retail industry careers.
Cheryl Walters Skills
Cheryl Walters Education Details
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Western Washington UniversityVisual Communication -
University Of California, BerkeleyData & Technology
Frequently Asked Questions about Cheryl Walters
What company does Cheryl Walters work for?
Cheryl Walters works for Foodrecovery.org
What is Cheryl Walters's role at the current company?
Cheryl Walters's current role is Marketing and Communications Advisor.
What is Cheryl Walters's email address?
Cheryl Walters's email address is cw****@****aol.com
What is Cheryl Walters's direct phone number?
Cheryl Walters's direct phone number is +128153*****
What schools did Cheryl Walters attend?
Cheryl Walters attended Western Washington University, University Of California, Berkeley.
What are some of Cheryl Walters's interests?
Cheryl Walters has interest in Social Services, Environment, Education, Arts And Culture, Disaster And Humanitarian Relief, Goal End Tickets 'till The End, Health.
What skills is Cheryl Walters known for?
Cheryl Walters has skills like Corporate Communication Planning, Brand Development, Media Relations, Corporate Communications, Social Media, Sponsorship, Online Advertising, Marketing, Internal And External Communications, Customer Relationship Management, Technical Writing, Corporate Branding.
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