Cheryl Fleisher Email & Phone Number

Greater New York City Area

I joined this full-service branding and marketing studio to conduct a series of marketing consulting engagements for clients across several industry sectors. Notable clients include a world-renowned plastic surgeon to an alternative divorce lawyer. These projects involve developing web site content, blogs, and brochures.► Leveraged 30 years of copy writing expertise to tightly align verbiage with visuals that engage the ideal target audience.► Conducted extensive research in… Show more I joined this full-service branding and marketing studio to conduct a series of marketing consulting engagements for clients across several industry sectors. Notable clients include a world-renowned plastic surgeon to an alternative divorce lawyer. These projects involve developing web site content, blogs, and brochures.► Leveraged 30 years of copy writing expertise to tightly align verbiage with visuals that engage the ideal target audience.► Conducted extensive research in each client’s industry to effectively write to that niche. Show less

New York City, Ny

Here, I strategically directed marketing for the CAPS division, which offered nearly 1,000 courses across 30 subjects to a 4,500+-member student body. I developed and implemented marketing initiatives to heighten competitive advantage, enrollment, referrals, and brand image. I managed a $300K annual marketing budget. I recruited, trained, and oversaw a 6-member enrollment team, who conducted registration and provided customer service to over 100 students daily.► Skyrocketed CAPS’… Show more Here, I strategically directed marketing for the CAPS division, which offered nearly 1,000 courses across 30 subjects to a 4,500+-member student body. I developed and implemented marketing initiatives to heighten competitive advantage, enrollment, referrals, and brand image. I managed a $300K annual marketing budget. I recruited, trained, and oversaw a 6-member enrollment team, who conducted registration and provided customer service to over 100 students daily.► Skyrocketed CAPS’ digital and social media presence 400%, by defining an aggressive Internet strategy that directly resulted in increasing enrollment.► Instrumentally contributed to a 15% increase in revenue in just 1 year, by articulating brand identity, including creating “The College of Possibilities” CAPS tagline.► Drove marketing ​that positioned CAPS to successfully capture $120,000+ in National Emergency Grant funding made available by the Obama Administration for career education of displaced financial services workers in New York.► Orchestrated 20 promotional and advertising campaigns launching new or expanded divisional offerings including entrepreneurship, real estate, international trade, Jewish studies, corporate training, weekend intensives, and seminar series.► Conceptualized and developed marketing collateral and exhibit materials for international recruitment initiatives in Brazil, Turkey, Vietnam, Korea, Indonesia, and Saudi Arabia. Show less

New York City, Ny

At this time, I was marketing the division's test preparation and business communication programs. That involved overseeing administration of nearly 100 classes each year. I proposed and executed lead generation and added-value programs to increase enrollment and encourage referrals. Additionally, I recruited and managed a staff of 15+ instructors and tutors.

New York City, Ny

I developed and instructed 6 courses in management communications for more than 1,000 MBA candidates at Stern and the Courant Institute of Mathematical Sciences. Subjects included persuasive communication, team dynamics, and presentation techniques

Mba, Marketing And Management

Activities and Societies: Graduate Teaching Fellow in Management Communications Beta Gamma Sigma (MBA Honor Society)

B.A. Cum Laude, English

Activities and Societies: Cornell Daily Sun, Raven and Serpent, Phi Sigma Sigma

Fundraising Concepts And Practices