I joined this full-service branding and marketing studio to conduct a series of marketing consulting engagements for clients across several industry sectors. Notable clients include a world-renowned plastic surgeon to an alternative divorce lawyer. These projects involve developing web site content, blogs, and brochures.► Leveraged 30 years of copy writing expertise to tightly align verbiage with visuals that engage the ideal target audience.► Conducted extensive research in… Show more I joined this full-service branding and marketing studio to conduct a series of marketing consulting engagements for clients across several industry sectors. Notable clients include a world-renowned plastic surgeon to an alternative divorce lawyer. These projects involve developing web site content, blogs, and brochures.► Leveraged 30 years of copy writing expertise to tightly align verbiage with visuals that engage the ideal target audience.► Conducted extensive research in each client’s industry to effectively write to that niche. Show less

Here, I strategically directed marketing for the CAPS division, which offered nearly 1,000 courses across 30 subjects to a 4,500+-member student body. I developed and implemented marketing initiatives to heighten competitive advantage, enrollment, referrals, and brand image. I managed a $300K annual marketing budget. I recruited, trained, and oversaw a 6-member enrollment team, who conducted registration and provided customer service to over 100 students daily.► Skyrocketed CAPS’… Show more Here, I strategically directed marketing for the CAPS division, which offered nearly 1,000 courses across 30 subjects to a 4,500+-member student body. I developed and implemented marketing initiatives to heighten competitive advantage, enrollment, referrals, and brand image. I managed a $300K annual marketing budget. I recruited, trained, and oversaw a 6-member enrollment team, who conducted registration and provided customer service to over 100 students daily.► Skyrocketed CAPS’ digital and social media presence 400%, by defining an aggressive Internet strategy that directly resulted in increasing enrollment.► Instrumentally contributed to a 15% increase in revenue in just 1 year, by articulating brand identity, including creating “The College of Possibilities” CAPS tagline.► Drove marketing ​that positioned CAPS to successfully capture $120,000+ in National Emergency Grant funding made available by the Obama Administration for career education of displaced financial services workers in New York.► Orchestrated 20 promotional and advertising campaigns launching new or expanded divisional offerings including entrepreneurship, real estate, international trade, Jewish studies, corporate training, weekend intensives, and seminar series.► Conceptualized and developed marketing collateral and exhibit materials for international recruitment initiatives in Brazil, Turkey, Vietnam, Korea, Indonesia, and Saudi Arabia. Show less

At this time, I was marketing the division's test preparation and business communication programs. That involved overseeing administration of nearly 100 classes each year. I proposed and executed lead generation and added-value programs to increase enrollment and encourage referrals. Additionally, I recruited and managed a staff of 15+ instructors and tutors.

I developed and instructed 6 courses in management communications for more than 1,000 MBA candidates at Stern and the Courant Institute of Mathematical Sciences. Subjects included persuasive communication, team dynamics, and presentation techniques