Results-driven marketing leader with 20+ years of experience in the development of customer centric, data driven brand strategies and integrated marketing plans for products, segments and geographic regions. Demonstrated success achieving attendance and revenue expectations, launching new products, identifying growth opportunities and leading high performance teams. Areas of Expertise: • Leveraging Audience Data and Insights to inform Customer Centric Marketing Plans• Brand Strategy & Planning• Customer Acquisition• Product Marketing• Demand Generation• Loyalty & Membership Marketing• Integrated Marketing Campaigns• Team Leadership• Problem Solver