Cheryl Moe Email & Phone Number

Denver, Co, Us

95877 Bezons, Fr

ATOS SE (Euronext: ATO) is a €15B French multinational company and worldwide leader in advanced computing, security, big data, AI, cloud and digital platforms. The Group delivers end-to-end solutions for digital transformation with c. 112,000 employees in 70 countries. Eviden is an Atos Group company.As CMO in the Americas region during projected spin-off / split of Atos Group into two companies, I played a significant role in translating the business transformation strategy of the new digital business, Eviden, into market relevance, including internal and external brand launch. Advocate for DE&I program build-out in the Americas. Member of Group Leadership Team comprised of the top 200 executives.• Evolved the brand during a split: Drive narrative and storytelling in a compelling and inspiring way for Americas market; influence and manage brand reveal in the market across stakeholder groups.• Supported CEO and M&A team with integrating 20+ acquisitions in the region: harmonizing into a new company culture; into a unified marketing, communications and brand strategy.• Focused grassroots marketing and communications strategies on high growth business objectives. As CMO for Global Financial Services and Insurance (when P&L was by industry), Aug 2021– Dec 2022• Added $100MM+ in pipeline year 1 on new GTM demand creation and capture.• Shaped narrative. Ranked as industry “leaders” by ISG Digital Banking IPL and ISG Insurance Services IPL for 2022.• Achieved 42 percent marketing contribution to pipeline on 20 percent target, H1 2022.• Accelerated speed-to-market 4x faster (quarter versus one year) in partnership with Head of Portfolio.• Created new GTM approach, 5 sales campaigns & scaled globally with a programmatic model, H2 2022.• Managed and upskilled global team.

Paris, France, Fr

Capgemini SE (Euronext: CAP) is a €17B French multinational company and global leader in consulting, IT services, and digital transformation with 270,000 employees in almost 50 countries.Drove a marketing transformation for the service line. Delivered vision and garnered stakeholder support towards a bold, clear storyline and impactful new strategy in N. America market. Re-focused budget and resources around high impact initiatives improving reputation and revenue. Drove execution from corporate marketing onshore and offshore, and agencies. Part of manufacturing industry line (2017-18).• Grew more than 2x in 3 years through sales and marketing transformation in region.• Contributed 75 percent marketing influenced pipeline on target of 20 percent and 43 percent marketing influenced bookings (30 percent target).• Shifted to performance-driven marketing from being event-focused.• Created “story arc” focused on differentiation--helped to significantly improve win rates, shape bigger deals, engage analysts and advisors. Built messaging into multi-channel programs.

Chicago, Illinois, Us

Transunion (NYSE: TRU) is a $1.6B U.S.-based global risk and information provider of credit data, analytics, and technology information management solutions to ~45,000 companies and 500 million consumers worldwide in 33 countries with about 5,000 employees.Owned the marketing strategy and execution plans based on deep understanding of the business and market intelligence.• Drove $3 MM in new opportunities from 3 key programs in 6 months• Launched 2 flagship products with large-scale, multi-phased integrated campaigns--one involved ringing the NYSE opening bell.• Established framework for new product launches, including stage gates and dependencies, with Portfolio.• Introduced a buyer-focused marketing strategy for content development across the buyers’ journey.• Led two research studies to fuel thought leadership and content-rich, integrated campaigns.

Chicago, Illinois, Us

Crowe Horwath is a $665MM professional services firm providing audit, tax, and consulting services globally. Built brand and market awareness programs and funding business cases to support growth. FIRMWIDE // Delivered integrated campaigns across service sectors and industry lines while leading execution with marketing teams. Drove continuous improvement in strategy planning and tactical deliverables to achieve greater alignment with business goals and target market. • Spearheaded new marketing planning process. Established marketing objectives for adoption across business and industry units. Consolidated media planning and buying with firmwide media partners. • Authored a playbook on webinar development and best practices.• Developed centralized support function for marketing campaigns with firmwide media partners/channels to ensure strategy & spend supported ROI, delivered brand consistency and operated efficiently. Created digital marketing best practices. • Created a cross-functional marketing task force to alleviate pain points in planning and execution of direct mail, email, webinar, and event marketing. Internal changes were recommended and rolled out. BUSINESS UNIT // Led BU go-to-market strategy and business cases for new investments, managed budget, and led a 6-person marketing team on execution of integrated, content-rich marketing programs - built on market research/ insights, messaging, segmentation, media planning/buying, digital marketing, and analysis.• Created content syndication for brand awareness and demand generation in online and offline programs• Added $1.3MM in new business and $5.2MM to the BU pipeline by building relationships within the target market• Drove 53% of new, qualified prospect leads, a boost of +15% YoY• Attained 36% conversion rate on premium thought leadership offer downloaded; 5.5% average click-thru rate, (4-5% benchmark)

Chicago, Il, Us

Acted in CEO capacity delivering vision for chapter’s long-term growth. Responsible for P&L, annual audit, chapter investments / reserves, strategic plan across sponsorship, programming, membership and communications. Hired, managed, and negotiated contract for association management professional as Executive Director. Recruited, managed and mentored a 20-person, volunteer Board of mid-and senior-level marketers. Strengthened Chapter’s foundation for sustainability, accountability, efficiency, and greater volunteer engagement.• Achieved 13% net profit on operating budget and 5% increase on member retention. • Implemented a new organizational structure, governance practices, and business processes and wrote new bylaws. • Established key performance indicators and promoted transparency and accountability on performance. • Created a policy and procedure guide and a past president's council for practical knowledge transfer. • Guided the launch of strategic initiatives: new intranet, web site, database, and tiered sponsorship program. The Chicago chapter is the largest among AMA's 70+ chapters. Other Officer (volunteer) positions, Board of Directors, 2004-2012. Past President, 2011-present• Advisor to Board, succession planning and President searches• Judge for inaugural Marketer of the Year award, 2022

Carmel, In, Us

Launched a channel sales division supporting a new client-centric business model. Responsible for strategic selling opportunities through bundled technology software solutions for 50 sales executives in the Midwest and Northeast regions. Focused on sales collaboration and channel partners and product partners.• Consulted with sales executives on large accounts to bundle product solutions based on a client needs-analysis from point-of-sale through after-market servicing. Identified new opportunities, developed self-serve marketing tools, conducted client presentations promoting the product suite, and provided expertise in the RFP process.• Worked with management to incentivize-based competition for sales teams, deliver product training, build business cases and value propositions. • Collaborated with product providers as the liaison in the sales process; managed multiple partners and products per account as part of strategic product packaging. Negotiated with partners on pricing to make a comprehensive sale.• Built rapport quickly with associates at all levels within company and with partners

Carmel, In, Us

Created a new product launch process by positioning communications and training from the sales perspective. Responsible for relationships with 7 technology-based product providers, field marketing materials, messaging, promotions, product intelligence, and competitor analysis.• Standardized internal communication processes for announcing new products and partners.• Introduced a partnership plan to manage expectations and deliverables with new and existing partners.

Elgin, Il, Us

Championed for growth through channel marketing. Managed marketing, distribution and operational alliance relationships and marketed the value proposition. Assessed the ROI of current relationships.• Increased alliance revenue by 68%, which represented a 6% increase in company’s bottom line.• Improved sales close ratio by 50% through accountability and success metrics.• Aligned revenue share income and sales activity with business objectives by renegotiating two alliance agreements and structuring two internal sales incentives plans. Recommended discontinuing a relationship based on performance.• Conceived and launched a client advisory group with company’s senior management team.• Led marketing, communication, and sales support with alliances delivering joint marketing programs• Launched a new brand with two alliances collectively partnered for best of class solutions• Managed critical relationships with alliances and external agencies and collaborated with internal team (Ex. Identified need for public relations as part of marketing mix, secured internal buy-in, hired agency)• Drove company branding towards clearer, more consistent messaging internally across all facets of sales and marketing and with partners

Business

Bachelor Of Business Administration, Marketing