Member of the Leadership team. Responsible for creating and driving the full-funnel marketing strategy of customer awareness, acquisition and retention for this B2C and B2B chemical company. Responsible for Brand, SEM and SEO, Content, Partnerships and eCommerce.

Member of the Executive Board leading the company’s strategy, roadmap, and P&L. Responsible for the strategic direction of acquisition and retention of the Direct-to-Consumer division, which makes up 85% of company revenue. Contributed to the company’s double-digit growth year after year. • Responsible for understanding consumer trends, purchase data, and competitive analysis to drive the eCommerce and marketing strategy for the US and global market expansion.• Created integrated marketing strategies across all digital platforms to drive efficient consumer engagement.• Lead branding strategy to promote a compelling and differentiated approach to the market.• Explored and developed new partnerships to expand the business into new channels.• Drove testing strategies to continually monitor and improve all initiatives to ensure we are putting the customer first.• Monitored company-wide metrics to determine business success or opportunities.

Reporting to the CEO and contributing member of the company’s leadership team driving overall strategic vision and planning. Responsible for driving all aspects of Marketing and eCommerce including building brand awareness, driving all site traffic, as well as growing consumer adoption and customer retention.• Developed new strategies and plans to increase conversion, revenue, and ROI across all customer touchpoints including marketing, website, and call center.• Oversaw all aspects of inbound and outbound digital marketing including lead generation, branding, content strategy, SEM/SEO, Email, PR, and social media.• Drove an effective website strategy and product roadmap including collaboration cross-functionally with all teams including Customer Service, Product, and Technology.• Managed cross-functional team of 12 to deliver marketing and website goals and objectives.• Designed and owned a $5M+ marketing budget.• Used data, designing A/B test strategies to continually test, measure, and improve conversions in all channels of the company.

First marketing hire. Responsible for developing a high-functioning marketing department from the ground up.• Developed and executed the strategic marketing vision to expand into new channels, drive more qualified traffic and increase conversions. • Lead the Marketing team of 6 managing all consumer-facing communication, acquisition and engagement campaigns including paid search, SEO, social media, email marketing, and beyond.• Oversaw comprehensive Media and PR campaigns to drive extensive exposure in the marketplace.• Established brand guidelines, standards and personas to create a cohesive brand strategy.

Global Brand Marketing, Baby Alive (2010-2012)Responsible for global marketing, product development and website development for the Baby Alive product line.• Developed the marketing strategy to launch and promote a new segment of the Baby Alive brand globally including a 360 degree marketing campaign consisting of TV, online, direct mail, and in store promotion. Identified and initiated segmented and targeted marketing campaigns based on sales growth and gross profit opportunities as well as product, category, customer and industry trends. • Set and drove the global product strategy and vision to expand the Baby Alive brand into a new segment and new category to grow sales and increase customer loyalty.• Led the development of the digital strategy for a $3M exclusive interactive gaming website from concept to inception in order to engage prospects and integrate existing customers deeper into the brand.

Responsible for global brand development for the Easy Bake product line.• Developed the brand vision and product strategy to expand the brand into new markets and segments to drive sales and global expansion.• Led the development of all aspects of the product development cycle from product inception, development, packaging, forecasting and rollout.• Conducted global market research to understand global needs to develop brand positioning and consumer targeting.

Director of Marketing, Contract Division (2006-2009)Responsible for driving branding, awareness and sales for multiple product categories.• Set and drove the strategy for compelling marketing campaigns to launch products, drive demand, grow sales and margin, and increase share of wallet. Managed $13.5M marketing budget and successfully created over 38 integrated campaigns per year.• Overhauled entire Product Marketing role in 2 years to best align with cross-functional teams including merchandising. Developed team from reactive and paper-based to thought-leading and online-based. Process saved company over $3M in 2009.• Developed an online campaign approach for product marketing to expand targeted exposure and reduce production costs. Return on investments of these campaigns increased 37 times over traditional campaigns.• Successfully grew and developed team from four associates to 12. Enhanced team with top quality hirings of strategically-focused managers. Turnover reduced 100% under my leadership.

Developed the strategy and executed marketing communication plans to increase the awareness of Staples offerings. Responsible for events, public relations, supplier diversity, advertising, and internal and external communications for all B2B product and service initiatives.• Strategized, planned, and conducted over 15 events including multimillion-dollar sales conferences, customer advisory meetings, and customer events.• Managed internal and external advertising agencies to develop acquisition, retention, and compliance marketing vehicles including holistic marketing campaigns, print/radio advertising, printed collateral material, and electronic marketing tools. • Managed internal and external PR agencies to produce press releases, articles, newsletters, interviews, white papers, webinars and by-lined articles to increase awareness of Staples. Press coverage increased 25% year over year.

Formulated the marketing strategy and executed the plan to launch the new eCommerce B2B website, StaplesLink.com. Responsible for all facets of marketing and promotion including training, PR, advertising, and promotions.

Responsible for developing and executing strategy, budgets, and vendors relations for this ERP technology consulting company. Key responsibilities included advertising, public relations, analyst relations, events, collateral, and internal communications.

Responsible for developing and managing all aspects of marketing for this ERP technology consulting company. Key responsibilities included advertising, public relations, analyst relations, and collateral.

Responsible for marketing this engineering firm to local and national government agencies to develop new business.

Responsible for all aspects of public relations for this international cosmetic company’s U.S. headquarters.