Cheryl Grimley Email & Phone Number

Studio City, California

Established network’s first processes for optimizing brand integrations, contributing to breaking key accounts and generating more than 40% growth from established partners in less than four years.Promoted from Vice President to Senior Vice President demonstrating initiative and leadership and adding revenues to the Network’s bottom line.► Fostered trusted partner relationships with clients and agencies developing balanced integrations with Disney, Honda, Toyota, Sony, Universal… Show more Established network’s first processes for optimizing brand integrations, contributing to breaking key accounts and generating more than 40% growth from established partners in less than four years.Promoted from Vice President to Senior Vice President demonstrating initiative and leadership and adding revenues to the Network’s bottom line.► Fostered trusted partner relationships with clients and agencies developing balanced integrations with Disney, Honda, Toyota, Sony, Universal, Amazon, Initiative Media, Starcom, Mediacom, RPA, Physicians Mutual + more.► Led West Coast sales team in four consecutive years of double-digit sales, including 33% new business in 2014 and 19% new business in 2015.► Served for 7 years on a highly selective executive leadership team with Network President that led the ideation and execution of the Network’s five-year strategic plan on an ongoing basis. Show less

Santa Monica, California

Part of a seasoned group of sales executives charged with developing high level client relationships in non-traditional advertising categories. Managed two direct reports including a Sales Service Executive and Sales Assistant, mentoring each in best practices for delivering strong presentations and closing major deals. Controlled $MM budget. ► Spearheaded new business development at Viacom, shepherding long-term deals with major partners including, Dole, Dell, Honda across multiple… Show more Part of a seasoned group of sales executives charged with developing high level client relationships in non-traditional advertising categories. Managed two direct reports including a Sales Service Executive and Sales Assistant, mentoring each in best practices for delivering strong presentations and closing major deals. Controlled $MM budget. ► Spearheaded new business development at Viacom, shepherding long-term deals with major partners including, Dole, Dell, Honda across multiple industries for Nickelodeon Network Group. ► Created and sold customized marketing partnerships, leveraging all business units including content recreation, digital properties, and linear networks to increase revenue YoY. Show less

Fostered long-term partner relationships and managed the largest studio accounts with film and theatrical companies for Viacom properties Nickelodeon, Nick at Nite, TeenNick, and Nicktoons. ► Mentored a Sales Service Executive and Sales Assistant and worked closely with marketing counterparts to develop integrated marketing programs that met the objectives of each client.► Negotiated profitable deals with Disney and Warner Bros and secured new business, achieving 37% growth in three… Show more Fostered long-term partner relationships and managed the largest studio accounts with film and theatrical companies for Viacom properties Nickelodeon, Nick at Nite, TeenNick, and Nicktoons. ► Mentored a Sales Service Executive and Sales Assistant and worked closely with marketing counterparts to develop integrated marketing programs that met the objectives of each client.► Negotiated profitable deals with Disney and Warner Bros and secured new business, achieving 37% growth in three years.► Successfully interpreted and utilized research to best position and sell properties to clients and oversaw entire sales process from initiation of pitch to management of collections. Show less

Strategized and executed media plans and presentation decks for advertising teams and identified new revenue streams that helped land new accounts and deals with New Line Cinema.

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Political Science