Cheryl Grimley

Cheryl Grimley Email and Phone Number

Senior VP, Content Partnerships at Hallmark Media
Cheryl Grimley's Location
Los Angeles Metropolitan Area, United States
Cheryl Grimley's Contact Details

Cheryl Grimley work email

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About Cheryl Grimley

Creative, relatable executive with an extensive career in Entertainment developing revenue-generating partnerships between networks and global brands. Experience spans variety of brand categories and accounts, targeting multicultural, multi-generational markets.➤ Informed Strategist – leverage consumer insights, quantitative/qualitative analyses, for strategic development of an account and apply emerging consumer data and analytics to create innovative media solutions.➤ Award Winning Sales Executive – advanced innovative, creative approaches to selling, developing robust strategic partnerships addressing partner business needs across linear, digital, data, and social platforms.➤ Brand Developer – identified unique opportunities to extend and expand the brand for Networks across multiple industries, developing first-ever opportunities with CPG, Automotive, Retail and Entertainment brands.➤ Executive Partner – participate in long-range planning with senior leadership, identifying and formulating innovative approaches, and implementing strategies focused on strengthening and diversifying profitability for business units.➤ Strong Presenter – highly effective communicator with executives and all levels of an organization, producing concise and cohesive presentations, briefings, and business plans and being an industry spokesperson.➤ Pressure-tested Leader – relish new creative challenges while mentoring and leading teams, maintaining a calming demeanor in high pressure environments, working across departments to close successful deals.SELECT ACCOMPLISHMENTS★ Forged multi-million-dollar integrated partnerships for Crown Media Family Networks and advertising partners.★ Optimized brand integrations, leading to 40% growth from established partners in less than four years.★ Led sales team to achieve double-digit growth YoY for four consecutive years.🏆 Sales Executive of the Year (2014), Cable Fax🏆 Named among “Forty under 40”, Multichannel News🏆 Reggie Award (2020) for Innovative Commerce Marketing Campaign ✉ ✍ ✆ Contact Me for Speaking OpportunitiesAs a senior marketing strategist and producer, I'm open to sharing industry insights and welcome opportunities for speaking or serving as a panelist at conferences and other branded entertainment industry events.

Cheryl Grimley's Current Company Details

Senior VP, Content Partnerships at Hallmark Media
Cheryl Grimley Work Experience Details
  • Crown Media Family Networks
    Vice President, West Coast Advertising Sales + Integrated Partnerships
    Crown Media Family Networks 2012 - 2017
    Studio City, California
    Established network’s first processes for optimizing brand integrations, contributing to breaking key accounts and generating more than 40% growth from established partners in less than four years.Promoted from Vice President to Senior Vice President demonstrating initiative and leadership and adding revenues to the Network’s bottom line.► Fostered trusted partner relationships with clients and agencies developing balanced integrations with Disney, Honda, Toyota, Sony, Universal… Show more Established network’s first processes for optimizing brand integrations, contributing to breaking key accounts and generating more than 40% growth from established partners in less than four years.Promoted from Vice President to Senior Vice President demonstrating initiative and leadership and adding revenues to the Network’s bottom line.► Fostered trusted partner relationships with clients and agencies developing balanced integrations with Disney, Honda, Toyota, Sony, Universal, Amazon, Initiative Media, Starcom, Mediacom, RPA, Physicians Mutual + more.► Led West Coast sales team in four consecutive years of double-digit sales, including 33% new business in 2014 and 19% new business in 2015.► Served for 7 years on a highly selective executive leadership team with Network President that led the ideation and execution of the Network’s five-year strategic plan on an ongoing basis. Show less
  • Viacom International Media Networks
    Director, New Business Development, Nickelodeon Network Group
    Viacom International Media Networks 2011 - 2012
    Santa Monica, California
    Part of a seasoned group of sales executives charged with developing high level client relationships in non-traditional advertising categories. Managed two direct reports including a Sales Service Executive and Sales Assistant, mentoring each in best practices for delivering strong presentations and closing major deals. Controlled $MM budget. ► Spearheaded new business development at Viacom, shepherding long-term deals with major partners including, Dole, Dell, Honda across multiple… Show more Part of a seasoned group of sales executives charged with developing high level client relationships in non-traditional advertising categories. Managed two direct reports including a Sales Service Executive and Sales Assistant, mentoring each in best practices for delivering strong presentations and closing major deals. Controlled $MM budget. ► Spearheaded new business development at Viacom, shepherding long-term deals with major partners including, Dole, Dell, Honda across multiple industries for Nickelodeon Network Group. ► Created and sold customized marketing partnerships, leveraging all business units including content recreation, digital properties, and linear networks to increase revenue YoY. Show less
  • Viacomcbs Networks International
    Account Executive, Sales And Marketing
    Viacomcbs Networks International 2004 - 2011
    Fostered long-term partner relationships and managed the largest studio accounts with film and theatrical companies for Viacom properties Nickelodeon, Nick at Nite, TeenNick, and Nicktoons. ► Mentored a Sales Service Executive and Sales Assistant and worked closely with marketing counterparts to develop integrated marketing programs that met the objectives of each client.► Negotiated profitable deals with Disney and Warner Bros and secured new business, achieving 37% growth in three… Show more Fostered long-term partner relationships and managed the largest studio accounts with film and theatrical companies for Viacom properties Nickelodeon, Nick at Nite, TeenNick, and Nicktoons. ► Mentored a Sales Service Executive and Sales Assistant and worked closely with marketing counterparts to develop integrated marketing programs that met the objectives of each client.► Negotiated profitable deals with Disney and Warner Bros and secured new business, achieving 37% growth in three years.► Successfully interpreted and utilized research to best position and sell properties to clients and oversaw entire sales process from initiation of pitch to management of collections. Show less
  • Viacomcbs Networks International
    Sales Service Executive, Advertising Sales
    Viacomcbs Networks International 2001 - 2004
    Strategized and executed media plans and presentation decks for advertising teams and identified new revenue streams that helped land new accounts and deals with New Line Cinema.

Cheryl Grimley Skills

Integrated Marketing Management New Business Development Digital Media Marketing Strategy Sales Advertising Advertising Sales Television Market Research Strategic Partnerships Establishing Strategic Partnerships Corporate Promotions Cross Promotions Brand Development Global Brand Development Integrated Brand Marketing Integrated Multi Channel Marketing Integrated Marketing Communications Planning Marketing Digital Marketing Multi Channel Marketing Sales Management Revenue Analysis Revenue And Profit Growth Entertainment Industry Media And Entertainment Targeted Advertising Online Advertising Team Building Team Leadership Cross Functional Team Leadership Business Strategy Strategic Planning Unified Communications Social Media Communications Key Client Relationships Partnerships Leveraging Strategic Partnerships Content Partnerships Business Development Business Process Improvement Media Relations Strategic Media Relations Creative Campaign Development Campaign Management Multi Media Marketing Campaigns Campaign Strategy Development Campaign Performance Analysis Brand Strategy

Cheryl Grimley Education Details

Frequently Asked Questions about Cheryl Grimley

What is Cheryl Grimley's role at the current company?

Cheryl Grimley's current role is Senior VP, Content Partnerships at Hallmark Media.

What is Cheryl Grimley's email address?

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What is Cheryl Grimley's direct phone number?

Cheryl Grimley's direct phone number is +181875*****

What schools did Cheryl Grimley attend?

Cheryl Grimley attended University Of Southern California - Marshall School Of Business, University Of California, Los Angeles.

What skills is Cheryl Grimley known for?

Cheryl Grimley has skills like Integrated Marketing, Management, New Business Development, Digital Media, Marketing Strategy, Sales, Advertising, Advertising Sales, Television, Market Research, Strategic Partnerships, Establishing Strategic Partnerships.

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