Cheryl Helms Cich Email & Phone Number

Saint Paul, Mn, Us

Minnesota, United States

Minnesota, United States

Minnesota

Responsible for the development of the assortment plan based on budget projections, current trends and customer preferences.Responsible for forecasting and purchasing of all products while supporting profit margin and turn goals. Track fashion and annual color predictions to curate seasonal and core assortments.Responsible for the development of the merchandising plan for brick and mortar retail location and e-commerce.Developed website including full layout to support multiple categories and marketing strategies. Execute category and item level copy writing, SEO, photography and image editing to establish Brand identity.Implement social media marketing plan across several channels to target a new e-commerce sales strategy

Wadena, Mn

Captained an $8M annual Wholesale Grocery business for Frozen and Key Dry Grocery categories within a multi-state customer environment.Developed company wide item-level taxonomy structure to support e-commerce and handheld ordering devices. Integrated internal and regional external sales data to formulate product rankings to maximize sales strategies and support planogram production for all transitions, revisions, remodels, new stores and sales plans.Utilize consumer insights, omni channel competitive landscapes, productivity metrics and in-stock levels to develop guides for buying, planning, and managing inventory levels.Prepare and analyze weekly productivity reporting, including category wins/loses, highlighting trends and capturing promotional ad cuts.

Medford, Oregon Area

Managed P&L for fruit and specialty food divisions across multiple channels.Responsible for product assortment, new product development, sourcing and product life cycle management.

Medford, Oregon Area

Identified and developed brand product concepts for new and existing packaged gifts and specialty food categories.Managed all phases of package development and new product innovation.Sharply focused on individual components and new raw materials to support sales strategies and goals.Spearheaded product innovation to support new trends in a competitive landscape.Managed on-site production and product approval through all phases of development.Responsible for monitoring project timelines and ensuring that major development milestones were communicated to Marketing and Merchandising teams.Collaborated with packaging engineers, creative and operational teams on developing the most appropriate delivery system for each seasons product launch.

Direct supply management for world's largest direct retailer of musical instruments and equipment. Musician's Friend is the 33rd most successful website in the Nation.Jointly negotiated $3.8M in Deals in 2010, with a savings to Musician’s Friend of over $474K.Positively influenced 2010 Top Line Sales by being above budget by $1.5M and $1M in Margin, while maintaining 95.6% Fill Rate. Analyze and control appropriate forecast, inventory planning and management of 7400 individual SKUs to increase profitability.Successfully collaborated on the launch of the E3 replenishment software upgrade to the Supply Management team. Provided a synopsis of the new features as reference material, and worked closely with IT to find the best platform solution to maintain the speed and integrity of the program for all inventory planners.Developed and managed the MF Certified-Trade Partnership Against Terrorism (C-TPAT) Certification major initiative to build cooperative relationships that strengthen and improve overall international supply chain and U.S. border security. Results include a reduced number of U.S. Customs and Border Patrols (CBP) inspections, which has reduced border delay times, and Front of the Line processing for rare CBP inspections when possible. Brought 144 supplier entities into a state of compliance during this charge.

• Placed Fender orders; maintained Fender Accessories E3 Set-up, history exceptions and forecasted all new products• Forecasted and entered plans for jewelry/watches for the Holiday Offstage catalog• Entered general Plans and Deals into E3 to support both web and catalog promotions• Modified Direct Import purchase orders to fill containers ensuring the most profitable line of supply• Conducted Harmonized Tariff Schedule Classification for all import items• Managed C-TPAT Certification Process; C-TPAT Liaison between Musician’s Friend, Distribution Center and Guitar Center Incorporated

• Coordinated all price lists • Uploaded catalog pages into Filemaker for Fretted Instruments, Amps and Effects, and Accessories Categories

• Responsible for the hiring, training and development of staff• Served as the head of administration and community relations• Managed the entire store on rotating weekly schedule• Conducted computerized scheduling for all work centers

• Served as liaison between the division, suppliers and import trafficking operations• Purchased and tracked direct import merchandise to support end caps in the Stationery Department for all Target Stores• Collaborated with the Senior Analyst and staff to develop and implement a new import process for the Candle/Stationery Departments

Associate Of Science - As, Sport And Exercise Science

General, Business

General