Cheryl Hsu Email & Phone Number

Burbank, Ca

Ambassador of Talent and Culture (HR) Department. Addressed employee inquires, responded to regulatory agencies and organized employee engagement events for over 300 employees. Facilitated interdepartmental communication to ensure employee data seamlessly integrated between various systems.• Administrator of HR Systems: HRIS (Ultipro), Mailchimp, Performance Management and Timekeeping Software• Coordinated onboarding process from drafting offer letters and preparing new hire paperwork to conducting orientation• Administered benefit enrollment process, reconciled monthly invoices and resolved discrepancies• Tracked leave of absences, maintained departmental organizational chart, and managed hard-copy and digital files for all employees

Relocated back to the West Coast with focus on raising child.

Recruited to Coach to assist with rebranding the company. Served as point person for all issues relating to small leather goods. Supported and influenced assortment planning by analyzing product performance. Maintained proactive communication with cross-functional members on development processes and open issues. Effectively partnered with buyers and designers to align on global objectives and streamline merchandise plans. Daily responsibilities: built and edited assortment sheets, managed system updates, maintained time and action calendar and ensured timely execution of deliverables.• Developed global strategies that identified growth initiatives for $3.5M women’s accessories program• Presented new product opportunities and innovation for key items to create robust seasonal strategy• Generated incremental sales by building on success of top selling performers • Analyzed weekly sales and performed quarterly hindsight to optimize and streamline future assortments• Attained target costs and margin goals through cost saving initiatives

Developed and led communication of product strategies for women’s woven apparel. Monitored development to achieve business objectives and compliance to deadlines. Liaised with cross-functional teams to produce and deliver product at 60% margin and higher. Created product profiles, processed updates in appropriate systems and presented final merchandise assortments to executive leadership.• Identified product opportunities, volume drivers and key essential programs • Analyzed material cost, margins and sales to build seasonal strategy • Drove process for recuts to increase quarterly sales

Assessed, prioritized and acted on client request to reinvent existing brand. Supported and managed multiple clients with brand positioning, product development and distribution. Timely follow-through to ensure client questions and business issues resolved. Advised and provided guidance to brands on optimizing sales and increasing market penetration.• Clients: Tibi, Alexandre Birman, Yigal Azrouel, Jason Wu• Performed market research, analyzed trends and identified competitors to create distinct brand identity • Developed efficient merchandise assortments, price point positioning and brand extension strategy • Analyzed retail and wholesale strategies and position brand for ecommerce growth

Served as sole contact for 10 managers and 180 non-exempt employees in various areas: recruiting and termination, payroll, compensation and benefits, and employee relations. Managed sensitive personnel information across all departments.• Recruiting & Termination • Screened candidates, scheduled Hiring Manager interviews, submitted offer letters, coordinated background checks, managed new hire orientations, on-boarded new employees • Prepared separation forms and COBRA letters, processed final paychecks and scheduled exit interviews for terminating employees• Payroll Processing• Accurate, timely processing of payroll, and reconciliation of timekeeping issues• Management of employee data in ADP • Resolved employee inquires regarding human resources policies, payroll processing and benefits

Bachelor Of Arts, Psychology

Associates Of Applied Science, Fashion Marketing