Cheryl Jones Email & Phone Number

A digital marketing and marketing operations (MOPs) leader with expertise operationalizing digital ecosystems, building out risk reviewed content workstreams in highly regulated industries, and optimizing delivery of marketing services, I enable marketing to operate efficiently and scale with quality and consistency.Currently leading MOPs at TD Ameritrade, I am pivoting marketing from a cost center to revenue engine, maturing our capabilities to create operational efficiencies, go to market more effectively, and improve client experience.Leveraging advanced technologies, I bring stakeholders to the table early to create efficient and scalable processes as a sustainable foundation for change against a backdrop of lightening-speed evolution. Recent highlights include developing strategy and governance to gain efficiencies and business benefits using Eloqua, increasing search rank 30% through URL/web consolidation, and rolling out Highspot as our enterprise content management platform.Previously at TD, I led social media and digital strategy, delivering integrated campaigns and programs recognized as best-in-class within the RIA segment. We lead the way in total growth across all networks (271%/41,214 followers). Schwab trails at 66% and Pershing at 44%.I am currently working on devising an integrated relationship marketing program with a dashboard view of the end-client experience that takes all advisor touchpoints into account, with the goal of delivering customized communications tailored to individual advisor needs and pain points.In prior digital roles at Prudential, I achieved a 150% increase in advisor adoption through education and engagement and at UBS increased marketing efficiency 50% and harmonized 64 websites globally under a unified brand standard. LinkedIn builds great connections. Reach out via InMail or Cheryl-jones@ comcast.net.

Listed skills include Digital Marketing, Online Marketing, Digital Strategy, Strategy, and 37 others.