Cheryl West Email & Phone Number

Columbia, Sc, Us

Columbia, South Carolina Area

Provide exceptional service to clients by establishing self as a trusted advisor. Promote consistent business growth through managing, planning, and executing lead generation operations as well as facilitating repeat business with past clients. Maximize overall profitability by negotiating mutually beneficial deals with buyers and sellers. Streamline negotiation and closing processes through coordinating effective communication. Support contractual obligations through building connections and collaborative efforts between vendors and clients. Sold $13M+ in 2021 based on my ability to understand my client's needs, negotiate and differentiate in multiple offer situations.

Hartford, Connecticut Area

Promoted the company product portfolio for a positive public image through the development and delivery of marketing plans, requiring the trust of clients, outside vendors, and sales executives. Expanded media presence via white papers, client/partner case studies, and industry articles by forming strategic relationships with external vendors and clients. Actively increased consistent pipeline opportunties for sales through the development and execution of key intiatives.Key Accomplishments:* Generated three times the number of pipeline opportunities for sales through proper identification and execution of key integrated marketing strategies.* Established a solution differentiation and removed market confusion across two acquired companies by implementing complimentary messaging/marketing strategies.

Drive consistent business growth and customer/partner success by directly overseeing global strategies and continuously providing sales-accepted leads to the pipeline. Spearheaded marketing initiatives and collaboration with external/internal customers through forging concrete relationships with partners, resellers, analysts, and media personnel via serving as the industry spokesperson. Aided both direct and reseller channels by managing marketing campaigns, including related positioning and messaging processes.Key Accomplishments:• Surpassed sales objectives by 10% in one year by creating multi-faceted campaigns, develop qualified leads, and supporting sales, partners, and reseller teams/processes.• Successfully identified, coordinated, and managed 24 industry events within one year through strategically identifying events that best aligned with corporate goals and target audiences as well as managing procedures (ex. initiating client participation, agenda creation, messaging).

Lead marketing manager and product champion of CSC’s core insurance offerings. As a liaison to product strategy, the business, sales, other CSC divisions and alliance partners, developed and managed productive relationships. Developed and executed on marketing plans, lead generation campaigns and executed on product launches. Functioned as a business, brand and customer advocate, proactively advancing our message internally and in the marketplace. • Developed and managed multiple marketing campaigns and lead generation activities simultaneously, resulting significant leads each year to the sales pipeline.• Developed product position, value propositions and messaging, competitive differentiation, collateral and media communication plans.• Led product launch and rebranding initiatives for several new product offerings.• Built strong relationships with clients.• Oversaw and strengthened internal relationships including partner relationships with development and execution of co-marketing plans.• Responsible for the development of all collateral including fact sheets, brochures, press releases, webinars, and email content.• Identified opportunities and coordinated CSC placement and successful customer participation for industry articles, speaking engagements with 80% success rate for selection, customer case studies, white papers, and webinars.• Managed marketing budget and project timelines for multiple CSC products, ensuring projects were delivered on-time and within budget. • Identified, coordinated and represented CSC at industry tradeshows and conferences.

With a new role in the division, had responsiblity for developing a clear media and editorial plan for promotion and awareness of CSC’s software offerings through multiple venues, including print and on-line publications, associations and key analysts.• Developed and executed advertising and media strategies, strategically balancing the message for CSC’s insurance software with paid and no-paid opportunities.• Managed advertising budget and negotiated contracts with significant savings.• Acted as primary liaison to Financial Services Sector for the coordination and execution of external communications, editorial/media placement, analyst briefings and press releases.

Columbia, Sc

Lead project manager for CSC’s Property and Casualty division for all marketing campaigns, ensuring the timely development and execution of projects within budget. Ability to collaborate across groups and provide strategic guidance around marketplace demand.• Resposible for the management and facilitation of marketing funds, ensuring best ROI.• Developed and executed on multiple marketing plans.• Identified print and media outlets with highest probability of success for promotion and awareness of CSC solutions and services.• Served as primary liaison between the business unit, sales and marketing teams. • Identified and managed tradeshow representation and activities including negotiation of sponsorships and placing speaking submissions.

Groton, Ma

Identify market opportunities in the software segment; make recommendations and proposals for new software concepts.• Explored, established and maintained partnerships resulting in new product introductions.

Groton, Ma

Responsible for increasing in the number of software resellers for NEBS software. • Increased the number of software resellers by 40%.• Organized vendor days and sales promotions with key software resellers.• Represented company at tradeshows and training seminars.

Bachelor Of Business Administration (B.B.A.), Marketing And Information Systems

Direct Marketing Management

Associate'S Degree, Business, Management, Marketing, And Related Support Services, Dean'S List