Cheryl West work email
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Cheryl West personal email
Seasoned software marketing professional with a significant history working with software companies to provide front/back-end prospect and client relations, customer care, product launches/positioning, messaging, new and repeat sales increasing company revenue without compromising client experience. Creative and adaptable leader with a goal-oriented approach to driving strategic decision making, company development, and business solutions as well as navigating corporate departments and setting objectives. Exceptional communication skills with the ability to connect numerous departments for the prospect and client’s benefit, effectively convey complex technical concepts, liaise between parties, network, and deliver mutually beneficial results. Able to form long-lasting relationships via accurately understanding prospect and clients, identifying prospect and customer needs, and establishing vendor relations. Highly organized with the capability to efficiently learn new solutions and directly manage a wide variety of high-quality activities with strict deadlines.CORE COMPETENCIES:* B2B Software/Technology* Prospect, Client, and Vendor Relationship Management* Product Marketing* Product Positioning & Messaging* Account Strategy* Lead/Demand (Campaign) Generation and Execution* Liaison between multiple teams/groups/divisions
Self-Employed
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Property Investor And RealtorSelf-EmployedColumbia, Sc, Us
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Property Investor/RealtorSelf-Employed Jan 2017 - PresentColumbia, South Carolina AreaProvide exceptional service to clients by establishing self as a trusted advisor. Promote consistent business growth through managing, planning, and executing lead generation operations as well as facilitating repeat business with past clients. Maximize overall profitability by negotiating mutually beneficial deals with buyers and sellers. Streamline negotiation and closing processes through coordinating effective communication. Support contractual obligations through building connections and collaborative efforts between vendors and clients. Sold $13M+ in 2021 based on my ability to understand my client's needs, negotiate and differentiate in multiple offer situations.
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Portfolio Marketing ManagerInsurity 2016 - 2017Hartford, Connecticut AreaPromoted the company product portfolio for a positive public image through the development and delivery of marketing plans, requiring the trust of clients, outside vendors, and sales executives. Expanded media presence via white papers, client/partner case studies, and industry articles by forming strategic relationships with external vendors and clients. Actively increased consistent pipeline opportunties for sales through the development and execution of key intiatives.Key Accomplishments:* Generated three times the number of pipeline opportunities for sales through proper identification and execution of key integrated marketing strategies.* Established a solution differentiation and removed market confusion across two acquired companies by implementing complimentary messaging/marketing strategies. -
Global Portfolio Industry Marketing Manager, InsuranceHyland, Creator Of Onbase 2013 - 2015Drive consistent business growth and customer/partner success by directly overseeing global strategies and continuously providing sales-accepted leads to the pipeline. Spearheaded marketing initiatives and collaboration with external/internal customers through forging concrete relationships with partners, resellers, analysts, and media personnel via serving as the industry spokesperson. Aided both direct and reseller channels by managing marketing campaigns, including related positioning and messaging processes.Key Accomplishments:• Surpassed sales objectives by 10% in one year by creating multi-faceted campaigns, develop qualified leads, and supporting sales, partners, and reseller teams/processes.• Successfully identified, coordinated, and managed 24 industry events within one year through strategically identifying events that best aligned with corporate goals and target audiences as well as managing procedures (ex. initiating client participation, agenda creation, messaging). -
Senior Marketing ManagerCsc 2008 - 2013Lead marketing manager and product champion of CSC’s core insurance offerings. As a liaison to product strategy, the business, sales, other CSC divisions and alliance partners, developed and managed productive relationships. Developed and executed on marketing plans, lead generation campaigns and executed on product launches. Functioned as a business, brand and customer advocate, proactively advancing our message internally and in the marketplace. • Developed and managed multiple marketing campaigns and lead generation activities simultaneously, resulting significant leads each year to the sales pipeline.• Developed product position, value propositions and messaging, competitive differentiation, collateral and media communication plans.• Led product launch and rebranding initiatives for several new product offerings.• Built strong relationships with clients.• Oversaw and strengthened internal relationships including partner relationships with development and execution of co-marketing plans.• Responsible for the development of all collateral including fact sheets, brochures, press releases, webinars, and email content.• Identified opportunities and coordinated CSC placement and successful customer participation for industry articles, speaking engagements with 80% success rate for selection, customer case studies, white papers, and webinars.• Managed marketing budget and project timelines for multiple CSC products, ensuring projects were delivered on-time and within budget. • Identified, coordinated and represented CSC at industry tradeshows and conferences. -
Marketing Communications - Advertising And Media RelationsCsc 2004 - 2008With a new role in the division, had responsiblity for developing a clear media and editorial plan for promotion and awareness of CSC’s software offerings through multiple venues, including print and on-line publications, associations and key analysts.• Developed and executed advertising and media strategies, strategically balancing the message for CSC’s insurance software with paid and no-paid opportunities.• Managed advertising budget and negotiated contracts with significant savings.• Acted as primary liaison to Financial Services Sector for the coordination and execution of external communications, editorial/media placement, analyst briefings and press releases. -
Marketing Activation ManagerCsc 1998 - 2004Columbia, ScLead project manager for CSC’s Property and Casualty division for all marketing campaigns, ensuring the timely development and execution of projects within budget. Ability to collaborate across groups and provide strategic guidance around marketplace demand.• Resposible for the management and facilitation of marketing funds, ensuring best ROI.• Developed and executed on multiple marketing plans.• Identified print and media outlets with highest probability of success for promotion and awareness of CSC solutions and services.• Served as primary liaison between the business unit, sales and marketing teams. • Identified and managed tradeshow representation and activities including negotiation of sponsorships and placing speaking submissions. -
Associate Business ManagerNebs 1995 - 1997Groton, MaIdentify market opportunities in the software segment; make recommendations and proposals for new software concepts.• Explored, established and maintained partnerships resulting in new product introductions. -
Channel MarketerNebs 1995 - 1997Groton, MaResponsible for increasing in the number of software resellers for NEBS software. • Increased the number of software resellers by 40%.• Organized vendor days and sales promotions with key software resellers.• Represented company at tradeshows and training seminars.
Cheryl West Skills
Cheryl West Education Details
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North Adams State CollegeMarketing And Information Systems -
Direct Marketing Management -
Dean'S List
Frequently Asked Questions about Cheryl West
What company does Cheryl West work for?
Cheryl West works for Self-Employed
What is Cheryl West's role at the current company?
Cheryl West's current role is Property Investor and Realtor.
What is Cheryl West's email address?
Cheryl West's email address is ch****@****.com.sg
What schools did Cheryl West attend?
Cheryl West attended North Adams State College, Bentley College, Middlesex Community College.
What skills is Cheryl West known for?
Cheryl West has skills like Demand Generation, Product Marketing, Product Launch, Co Marketing Plan Development, Tradeshow And Industry Event Strategies, Direct Marketing, Media Planning, Media Buying, Media Relations, Lead Generation, Product Management, Go To Market Strategy.
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Cheryl Robledo
Marietta, Ga4att.com, att.com, platinumwireless.com, fleetcomplete.com
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