Cheryl (Wolter) Kessler Email and Phone Number
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Extroverted and passionate consumer insights professional who brings to life the voice of the consumer through qualitative and quantitative initiatives. Experienced in synthesizing large data sets into actionable, storytelling insights to inform senior decision makers. High level of detail orientation, proactive project and vendor management, and effective problem-solver ensures high quality work. Communication style effectively strengthens and inspires internal and external relationships with clients, vendors and colleagues.Areas of expertise:• UX Research• Community Management• Primary Research• Advertising Research/ROI Sponsorship• Quantitative Research• Qualitative Research• Survey Design• Consumer Insights• Project Management• Vendor Management• Data Analysis• Brand Research• Relationship Management• Kids and Family Research• Mentoring
Meta
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Lead And Senior Ux Researcher, Genai On Messenger And Instagram DirectMetaNew York, Ny, Us
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Lead / Senior Ux Researcher, Genai On Messenger & Instagram DirectMeta 2024 - PresentMenlo Park, Ca, Us
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Lead / Senior Ux Researcher, Genai On MessengerMeta 2023 - 2024Menlo Park, Ca, Us
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Lead / Senior Ux Researcher, MessengerMeta 2022 - 2023Menlo Park, Ca, Us
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Senior Ux Researcher, Messenger KidsFacebook 2020 - 2021 -
Senior Manager, Consumer Insights, Mtv/Vh1/CmtViacomcbs 2018 - 2020New York, New York , Us -
Senior Manager, Consumer Insights, Tv Land/Cmt/Paramount NetworkViacomcbs 2016 - 2018New York, New York , Us
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Market Research ConsultantResearch Results Inc. 2016 - 2016Fitchburg, Massachusetts, Us• Provided strategic survey design for weekly AOL Omnibus study to improve accuracy of data. -
Manager, Usa Network Primary ResearchNbcuniversal, Inc. 2013 - 2016New York City, Ny, Us• Led and managed a variety of custom quantitative and qualitative studies including series maintenance, pilot tests, brand research, website usability, among others.• Synthesized large data sets into actionable insights to shape and inform senior decision making on original programming and network initiatives.• Owned ad effectiveness/ROI sponsorship study work stream; crafted data to show ad awareness and receptivity, and presented key findings to clients to aid in increasing client business. • Directed initiative of improving younger demographic sample composition for in-house panel across USA, Syfy, Bravo and Oxygen. -
Senior Research ManagerIpsos 2012 - 2013Paris, Fr• Increased ownership and responsibilities on TV team projects including proactive client management, writing of strategic reports, and presenting findings to external clients.• Managed team financials by creating and maintaining jobs in the Ipsos internal project management cost flow system. -
Research ManagerIpsos 2010 - 2012Paris, FrLed the project management and data management for all custom primary TV Team research projects. Highlights include:• Variety of large-scale methodologies such as The Hub tracking study, Madison Square Garden Segmentation, Hasbro Littlest Pet Shop Entertainment study, and Hasbro Global Brand Scorecard• Ad Effectiveness studies for various categories for Brightline Interactive Channel (iTV) campaigns• Qualitative studies such as The Hub Blogs• Other media-related studies such as AOL Branded Entertainment, Scripps Vignette studies
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Research ExecutiveMillward Brown 2010 - 2010London , Co• Increased ownership and responsibilities on American Express brand health US and International tracking study. • Created detailed AMEX US and International reporting schedules across internal/external departments which improved communication and enabled team to consistently meet and exceed client deadlines.• Wrote Australian and United Kingdom monthly topline headlines for senior review evaluating AMEX brand health in line with advertising and competitor activities for client use in senior presentations. -
Assistant Research ExecutiveMillward Brown 2008 - 2010London , Co• Primary contact for American Express US and International online brand health and advertising tracking study across internal departments; responsible for monitoring field, coordinating program changes, developing effective tab plans/SPSS files, and compiling reports for senior review.• Continuously applied fundamentals of primary research to large-scale American Express US and International tracking study.
Cheryl (Wolter) Kessler Skills
Cheryl (Wolter) Kessler Education Details
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Isenberg School Of Management, Umass AmherstMarketing
Frequently Asked Questions about Cheryl (Wolter) Kessler
What company does Cheryl (Wolter) Kessler work for?
Cheryl (Wolter) Kessler works for Meta
What is Cheryl (Wolter) Kessler's role at the current company?
Cheryl (Wolter) Kessler's current role is Lead and Senior UX Researcher, GenAI on Messenger and Instagram Direct.
What is Cheryl (Wolter) Kessler's email address?
Cheryl (Wolter) Kessler's email address is ch****@****com.com
What is Cheryl (Wolter) Kessler's direct phone number?
Cheryl (Wolter) Kessler's direct phone number is +121225*****
What schools did Cheryl (Wolter) Kessler attend?
Cheryl (Wolter) Kessler attended Isenberg School Of Management, Umass Amherst.
What skills is Cheryl (Wolter) Kessler known for?
Cheryl (Wolter) Kessler has skills like Online Research, Advertising Research, Market Research, Marketing Research, Segmentation, Primary Research, Quantitative Research, Customer Insight, Questionnaire Design, Project Management, Data Analysis, Consumer Behaviour.
Who are Cheryl (Wolter) Kessler's colleagues?
Cheryl (Wolter) Kessler's colleagues are Ирина Потапова, Yair Bell, Cecilia Sundström, Raya West, Liza G., Christoffer Thomson, Abdul Qadir.
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