Cheryl Kimis Email & Phone Number

Tampa, Florida, United States

• Plan, design and execute market intelligence and research projects including gathering and analyzing relevant data on degree and labor market trends, competitive activity, and other key insights to provide business.
• Conduct both primary and secondary qualitative and quantitative research to create informed point of view and answer questions around market trends, program performance challenges or opportunities, and competitive.
• Synthesize learnings and present research to executive and cross functional stakeholders providing actionable recommendations that shape marketing communications and product offerings
• Provide leadership and expertise on all aspects of the research team; manage a team of research analysts working on multiple projects of varying research types

• Led end-to-end research projects supporting business development and program expansion opportunities, from discovery to final presentation
• Created an informed point of view on potential innovations within the delivery of academic programs and products across various academic offering types and fields
• Presented all of research team’s work as the face of research to prospects, telling the story of the data while staying grounded in the truth
• Analyzed large amounts of data from data cleaning, to mining pivot tables, to analysis
• Conducted analysis on large industry data sets to identify patterns/trends and answer questions/hypothesis about the higher education and labor market landscapes; utilized insights to inform stakeholders of optimal.

• Partner with internal and external resources to identify business needs and research objectives
• Mange the strategy and execution of quantitative and qualitative research projects and manage research specialists in these functions.
• Develop and teach new research capabilities, methods, and best practices
• Cross-function collaboration to streamline process, train staff and support new launches. Present, communicate, and disseminate relevant, compelling, and actionable insights to key stakeholders
• Present, communicate, and disseminate relevant, compelling, and actionable insights to key stakeholders
• Mange the overall direction, coordination, implementation, execution, control and completion of specific projects ensuring consistency with department strategy, commitments and goals

Orlando, Florida Area

• Proactively leveraged existing research and government databases along with current industry, labor market, and consumer trend information to justify or challenge new program and new partner opportunities
• Provided survey support including designing, testing, tracking, and analyzing results
• Developed new deliverables, improved upon existing outputs, and piloted innovative research tools to increase team’s efficiency

• MarketLauncher, Inc. is a boutique, business development consulting firm that implements B2B sales and marketing programs designed to accelerate growth. We help clients find and get in front of more qualified.
• Collaborating with Account Delivery Team (COO, Directors, Manager counterpart from Account Operations team) for client strategy/set up
• Managing all database functions and reporting for assigned accounts
• Owning the creation of Program Guidelines sections including database, process, and workflow
• Monitoring account performance through analysis of data and metrics; collaborating on next steps
• Attending “data centric” client meetings – for example, those involving reports, processes, list building, and databases

• ExitRight®, Surveys, Onboarding, 360’s, ReferenceRight®
• Made strategic data-driven recommendations for clients based on turnover causes and reduce turnover costs within their organizations through the exit interview process
• Data mined and analyzed qualitative and quantitative research to uncover industry trends, competitive landscape, demographic and psychographic data of target audience groups, and market drivers
• Designed and created customized surveys, maintained ongoing client survey and reporting websites, and created reports and effectively communicated findings

Bachelor Of Science - Bs, Education

Master Of Business Administration - Mba