Cheryl Ko work email
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“A motivated self-starter that have a passion for innovation, data driven marketing and personalisation”With over 15 years of experience and a proven track record of success in MNCs, advertising agencies, brand consultancy and working across Asia Pacific (Singapore, Mainland China, Malaysia), Cheryl is a seasoned marketer recognised in driving innovative solutions with a natural flair for connecting data and customer insights to executable ideas. With years of experience in digital performance marketing, she has also contributed to many award-wining campaigns that not only has a proven track record of success to solve commercial problems but add value back to customers. KEY AREAS OF EXPERTISEStrategic Marketing Digital MarketingPerformance Marketing Social Media & MobileSEO/SEM & Content MarketingIntegrated 360 campaignsTeam managementBrand ManagementAgency ManagementProject ManagementAccounts Servicing & SalesDesign ThinkingAnalytical Thinking
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Director, Rewards And Priority SegmentSingtelSingapore
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Associate Director, Rewards & Priority SegmentSingtel May 2023 - PresentSingapore, SgPart of Center of excellence (COE) team reporting to COE MD; as a business & partnership owner to lead a team of 7 to drive Singtel Rewards & Priority segment including overall Singtel loyalty programme, Singtel Red membership programme, Prestige Programme & various Strategic partnerships - Singtel-UOB co-brand card, Singtel-Yuu points rewards and Singtel-Krisflyer miles partnership.
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Associate Director, Digital Channel EngagementSingtel Apr 2022 - May 2023Singapore, SgPart of DIT (digital IT) to lead a team of digital transformation and enable growth and engagement of digital channels
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Associate Director, Digital Rewards & Loyalty MarketingSingtel May 2021 - Apr 2022Singapore, SgLead a team of 5-7 managers (Business & Programme, Partnerships, Marketing, Platform, Analytics) in Singtel consumer team (Financial Lifestyle Services) to drive overall Dash Rewards business and programme.
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Associate Director Marketing CommunicationsSingtel Jun 2020 - May 2021Singapore, Sg- Lead team of product,segment and brand communications marketing managers to drive awareness, brand love, usage and retention, cross-sell and upsell opportunities to grow Dash mobile wallet MAUs and Revenue. - Using data to develop end to end strategies, holistic campaigns to target the foreign workforce, families, PMEBs, youth segment through remittance, new business financials (dash easyearn), payments and VIA network.- Grow brand love through 360 engagement with focus to drive social media audience growth and engagement across owned paid channels
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Vice PresidentHsbc Retail Banking And Wealth Management Sep 2016 - Jun 2020London, Gb- Responsible for overall Cards marketing activities including digital marketing, analytics and campaign management - Focusing on overall HSBC credit card marketing strategy including acquisition, usage and partnerships to drive business outcomes and revenue -
Vice President MarketingHsbc Retail Banking And Wealth Management Sep 2018 - Mar 2019London, Gb• Develop strategies and execution plans and launch RBWM Marketing Wide Campaign• Launch RBWM Marketing Wide Activation Plans and Partnerships• Identify potential opportunities to target credit card sign ups amongst Millennials• Develop proposition and launch roadmap for Millennial Card
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Assistant Vice President, Digital Marketing, Consumer Assets Campaign ManagementHsbc Retail Banking And Wealth Management Apr 2013 - Aug 2016London, GbRetail Banking Wealth Management (RBWM) - Campaign Management (Digital) Marketing- Key person in charge of HSBC Credit Cards and Personal Loan Digital Acquisition strategy and implementation including consideration of offline activities for an integrated approach.- Manage online communications for Bank’s external and internal websites, email marketing, search engine optimization and search marketing.- Responsible for reviewing and recommending suitable digital media buy proposed by agency.- Review & analyze the effectiveness of the implemented channels with reference to business objectives and proposed for alternatives & solutions. - Establish standards to measure effectiveness of implemented channels selected for campaigns before launch.- Share knowledge, insights and best practices on online acquisition with other markets and stakeholders.
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Digital MarketingHsbc Retail Banking And Wealth Management Aug 2015 - Feb 2016London, GbOn 6 months short term attachment- Develop annual digital marketing strategy to ensure HSBC stays at the forefront of credit card market.- Oversee PWS, social channels, and online acquisition/partnerships, provide leadership and direction to leverage digital assets for campaigns and business promotion.- Evaluate and explore new online marketing opportunities- Ran HSBC Champions Golf Sponsorship and introduce a digital enhance experience to HSBC Customer experience centre.
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Digital Acquisition & Marketing Assistant ManagerAmerican Express Apr 2011 - Mar 2013New York, Ny, Us• Manage acquisition and engagement through digital channels and working with strategic partners and product managers in executing digital based marketing programs.• Responsible for key strategic initiatives which include the delivery of great E2E improvement of customer experience in Singapore on digital channels.• Oversee the rollout of new global-led digital capabilities and enhancement.• Manage day to day communications with creative, media, search agencies & technology teams.• Support peers in tracking and reporting through Omniture/Site Catalyst.• Provide expertise to local Marketing teams on digital initiatives and web management-related matters. -
Digital Account / Project ManagerRedworks, Inc. May 2010 - Apr 2011Newyork, Ny, Us• Key point of contact for American Express, SGX and Raffles Quay Assets Management. Provide insight, develop, grow and maintain existing account by building strong relationships with the clients.• Collaborated with internal stakeholders (OgilvyOne, Neo Ogilvy, Brand Union) to provide a 360 solution for existing clients and growing the business within the Ogilvy family.• Developed quotation and proposal costing and ensure ensuring efficiency, timeline of the projects and internal process, approvals and client’s expectation are met. -
Account ManagerSedgwick Richardson Jan 2010 - May 2010Hong Kong | Singapore | Vietnam , Hk• Account Servicing and project management for Temasek, Neptune Orient Lines, Standard Chartered Bank, World Sport Group, One Raffles Place and Singapore Sports Council. Accounts handled include quarter million projects that require planning & execution within less than 2 months.• Supervised the Account Servicing Executive and Business Services Executive. • Oversaw quotation and proposal costing as well as project schedules including Gebiz prospecting.• Guided Business Services Executive for Gebiz prospecting.• Assisted the Managing Director and the Design Director to ensure project management of the quoting and pitching process.• Liaised with suppliers and managing good relationships with them. -
Accounts Servicing / Project ManagerSedgwick Richardson Aug 2007 - Jan 2010Hong Kong | Singapore | Vietnam , Hk
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Senior Account ExecutiveFairvision Pte Ltd Apr 2006 - Aug 2007• Engaged in a diverse range of Sales related projects: lead generation (cold calling), identified and established new sales opportunities, prepared Sales presentation materials, fixing appointment with potential clients, acquired Sales to generate revenue. This included winning accounts from Wyeth, Osram and Pokka Corporation.• Built up new accounts and established strong rapport with clients to help achieve monthly objectives and key results as defined by sales management.• Conducted market research with the aim of winning new accounts and an insight into understanding client’s industry.• Maintained and grew relationship with existing advertisers from Kao Corporation, GlaxoSmithKline, Lam Soon, Meiji Seika and Panasonic Accounts.• Wrote creative briefs.
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Marketing/ Events/ Ticketing Assistant (Internship)Aonia Private Limited May 2005 - Sep 2005Singapore, Not Applicable, Sg
Cheryl Ko Skills
Cheryl Ko Education Details
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Singapore Management UniversityBusiness Management
Frequently Asked Questions about Cheryl Ko
What company does Cheryl Ko work for?
Cheryl Ko works for Singtel
What is Cheryl Ko's role at the current company?
Cheryl Ko's current role is Director, Rewards and Priority Segment.
What is Cheryl Ko's email address?
Cheryl Ko's email address is ch****@****sbc.com
What is Cheryl Ko's direct phone number?
Cheryl Ko's direct phone number is +144129*****
What schools did Cheryl Ko attend?
Cheryl Ko attended Singapore Management University.
What are some of Cheryl Ko's interests?
Cheryl Ko has interest in Whisky Molecules, Cardable, Style Theory Sg, Yen Yakiniku, The Sole Brother, Eureka Snack Sg, Fat Anvil Studios, Community, Arts And Entertainment, Sports League.
What skills is Cheryl Ko known for?
Cheryl Ko has skills like Digital Marketing, Marketing Communications, Integrated Marketing, Advertising, Strategy, Brand Management, Marketing, Online Advertising, Management, Project Management, Marketing Strategy, Market Research.
Who are Cheryl Ko's colleagues?
Cheryl Ko's colleagues are John Phillip Shelton, German Abarientos, Janis Zeng, Mei Lin Cheng, Shawn Roshan Pillay, Heng Kim Seah, Daniel Soh Boon Chuan.
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