Cheryl Ko Email & Phone Number

Singapore

Singapore, SG

Part of Center of excellence (COE) team reporting to COE MD; as a business & partnership owner to lead a team of 7 to drive Singtel Rewards & Priority segment including overall Singtel loyalty programme, Singtel Red membership programme, Prestige Programme & various Strategic partnerships - Singtel-UOB co-brand card, Singtel-Yuu points rewards and.

Singapore, SG

Part of DIT (digital IT) to lead a team of digital transformation and enable growth and engagement of digital channels

Singapore, SG

Lead a team of 5-7 managers (Business & Programme, Partnerships, Marketing, Platform, Analytics) in Singtel consumer team (Financial Lifestyle Services) to drive overall Dash Rewards business and programme.

Singapore, SG

- Lead team of product,segment and brand communications marketing managers to drive awareness, brand love, usage and retention, cross-sell and upsell opportunities to grow Dash mobile wallet MAUs and Revenue. - Using data to develop end to end strategies, holistic campaigns to target the foreign workforce, families, PMEBs, youth segment through remittance.

London, GB

- Responsible for overall Cards marketing activities including digital marketing, analytics and campaign management - Focusing on overall HSBC credit card marketing strategy including acquisition, usage and partnerships to drive business outcomes and revenue

London, GB

• Develop strategies and execution plans and launch RBWM Marketing Wide Campaign
• Launch RBWM Marketing Wide Activation Plans and Partnerships
• Identify potential opportunities to target credit card sign ups amongst Millennials
• Develop proposition and launch roadmap for Millennial Card

London, GB

Retail Banking Wealth Management (RBWM) - Campaign Management (Digital) Marketing- Key person in charge of HSBC Credit Cards and Personal Loan Digital Acquisition strategy and implementation including consideration of offline activities for an integrated approach.- Manage online communications for Bank’s external and internal websites, email marketing.

London, GB

On 6 months short term attachment- Develop annual digital marketing strategy to ensure HSBC stays at the forefront of credit card market.- Oversee PWS, social channels, and online acquisition/partnerships, provide leadership and direction to leverage digital assets for campaigns and business promotion.- Evaluate and explore new online marketing.

New York, NY, US

• Manage acquisition and engagement through digital channels and working with strategic partners and product managers in executing digital based marketing programs.
• Responsible for key strategic initiatives which include the delivery of great E2E improvement of customer experience in Singapore on digital channels.
• Oversee the rollout of new global-led digital capabilities and enhancement.
• Manage day to day communications with creative, media, search agencies & technology teams.
• Support peers in tracking and reporting through Omniture/Site Catalyst.
• Provide expertise to local Marketing teams on digital initiatives and web management-related matters.

Newyork, NY, US

• Key point of contact for American Express, SGX and Raffles Quay Assets Management. Provide insight, develop, grow and maintain existing account by building strong relationships with the clients.
• Collaborated with internal stakeholders (OgilvyOne, Neo Ogilvy, Brand Union) to provide a 360 solution for existing clients and growing the business within the Ogilvy family.
• Developed quotation and proposal costing and ensure ensuring efficiency, timeline of the projects and internal process, approvals and client’s expectation are met.

Hong Kong | Singapore | Vietnam, HK

• Account Servicing and project management for Temasek, Neptune Orient Lines, Standard Chartered Bank, World Sport Group, One Raffles Place and Singapore Sports Council. Accounts handled include quarter million projects.
• Supervised the Account Servicing Executive and Business Services Executive.
• Oversaw quotation and proposal costing as well as project schedules including Gebiz prospecting.
• Guided Business Services Executive for Gebiz prospecting.
• Assisted the Managing Director and the Design Director to ensure project management of the quoting and pitching process.
• Liaised with suppliers and managing good relationships with them.

Hong Kong | Singapore | Vietnam, HK

• Engaged in a diverse range of Sales related projects: lead generation (cold calling), identified and established new sales opportunities, prepared Sales presentation materials, fixing appointment with potential.
• Built up new accounts and established strong rapport with clients to help achieve monthly objectives and key results as defined by sales management.
• Conducted market research with the aim of winning new accounts and an insight into understanding client’s industry.
• Maintained and grew relationship with existing advertisers from Kao Corporation, GlaxoSmithKline, Lam Soon, Meiji Seika and Panasonic Accounts.
• Wrote creative briefs.

Singapore, Not Applicable, SG