Cheryl Crawford Email and Phone Number
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A strategic commercial consultant to the pharmaceutical/biotechnology industry focused on new product planning, data analytics, business intelligence, and commercial operations.Known as a top-notch commercial forecaster with extensive experience supporting early-stage assets through commercialization as well as a collaborative, hands on work style and the ability to engage at all levels of the organization, I bridge the gap between the technical and business requirements within an organization.Love to work with data and guide data strategies and methodology designed to address business questions. Strategic thinker balanced with laser focus on analytics and detail. Notable achievements include:• Conceptualized and implemented a broad commercial operations and business intelligence department to support future commercialization of SDP Oncology’s products. • Created and operationalized launch forecasting and tracking processes for Vertex’s first two product launches, a blockbuster and ultra-orphan product. • Developed and managed the fastest-growing patient longitudinal data analytics products within the history of Verispan. Target audiences included the pharmaceutical, biotech, and public health industries. Career experience spans both vendor and client sides, yielding unique insights on both perspectives and ensuring complete, accurate deliverables designed to meet current needs. Want to discuss a project? Connect here on LinkedIn and send a message.
Crawford Advisors Llc
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Principal ConsultantCrawford Advisors Llc Apr 2022 - PresentAndover, Massachusetts, United StatesStrategic commercial consultation to the pharmaceutical/biotechnology industry focused on forecasting, new product planning, data analytics, business intelligence and commercial operations.• Provide market landscape and demand forecast expertise for early asset through launch potential including new product planning and business development opportunities.• Provide strategic commercial intelligence through data analytics, primary market research, competitive intelligence, and market landscapes to inform business needs through all phases of development.• Expertise in planning and building commercial operations capabilities including commercial data warehousing, master data management, and data strategy. -
Vice President, Head Of Business Intelligence And Commercial OperationsSdp Oncology (Boston Biomedical, Inc.) 2016 - 2022Cambridge, MaCo-led commercial organization through launch preparation. Responsible for planning and development of commercial operations and business intelligence functions. Critical functions included development of the Commercial Data Warehouse and customer master database, data strategy, sales operations preparations, data analytics, primary and secondary market research. Developed and maintained global demand forecasting for pipeline products, including extensive audit support providing key commercial strategic input into early asset product development.
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Sr Director, Commercial AnalyticsForum Pharmaceuticals (Formerly Envivo Pharmaceuticals) 2013 - 2016Watertown, MaResponsible for the development and build out of Commercial analytics team focusing on primary and secondary research for late-stage development products, forecast development for commercial and supply chain and overall market analytics.Data acquisition and database development to coordinate and manage data quality in Customer Master Database to support CRM and other commercial systems. -
Senior Director, Business InformationVertex Pharmaceuticals 2010 - 2013Cambridge, MaManaged team responsible for the development and tracking of operational and long range demand forecasts for in-line and late-stage development products. Incorporated primary market research and data analyses to support marketing and forecasting requirements. -
Director, Marketing Research And AnalyticsGenzyme 2007 - Oct 2010Cambridge, MaDesigned market research and analytic plans for the various business units while responsible for in-depth market analytics and all aspects of primary and secondary market research for in-line, development products and BD opportunities. -
Senior Director, Emerging SolutionsVerispan 1999 - 2007Waltham, Ma -
Team LeaderTufts Health Plan 1997 - 1999Analytic consultant to internal and external clients, Evaluate health services utilization and cost trends, Analyze primary data from community sources to support intervention initiatives
Cheryl Crawford Skills
Frequently Asked Questions about Cheryl Crawford
What company does Cheryl Crawford work for?
Cheryl Crawford works for Crawford Advisors Llc
What is Cheryl Crawford's role at the current company?
Cheryl Crawford's current role is Business Intelligence & Commercial Operations Consultant for Biopharmaceutical Companies | Commercial Forecasting | Data Analytics | Business Strategy.
What is Cheryl Crawford's email address?
Cheryl Crawford's email address is cc****@****hoo.com
What skills is Cheryl Crawford known for?
Cheryl Crawford has skills like Market Research, Analytics, Product Management, Forecasting, Analysis, Product Development, Pharmaceutical Industry, Competitive Intelligence, Segmentation, Managed Care, Product Launch, Market Analysis.
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Cheryl Crawford
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Cheryl Crawford
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