Cheryl Hardy Email & Phone Number

Philadelphia, Pa, Us

Mclean, Virginia, Us

Responsible for developing and managing the B2B marketing programs for Dexian (formerly DISYS and Signature Consultants) brands. Working closely with sales leaders across the Dexian lines of business to translate business goals into strategic marketing initiatives that drive brand awareness, facilitate new business development, enable client expansion and boost retention.

Boca Raton, Fl, Us

Chair of Cross Country Impact, an employee-led council committed to connect, build relationships and help drive Cross Country Healthcare's Diversity, Equity and Inclusion initiatives.

Boca Raton, Fl, Us

Boca Raton, Fl, Us

Responsible for developing and executing a clearly defined marketing and communication strategy in a manner that supports consistent business growth and enhances brand equity awareness. This position is responsible for planning, organizing, staffing, training and managing all marketing functions to achieve the company’s objectives for sales, growth, profitability and visibility while ensuring a consistent marketing message and maintaining alignment with corporate directives. Duties include: - Partner with senior business leaders to develop marketing strategies and plans that support key business goals and have a measurable impact on business performance. - Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed expectations. - Oversight for design and development of traditional and digital media, creative assets and advertising. - Negotiate contracts with marketing vendors and partners, manage marketing budget and prepare RFP’s as needed. - Provide regular analysis and reporting on KPIs to senior leadership. - Lead and manage creative services for direct, online, event marketing, and public relations for all field retention programs. - Develop, manage and regularly report on talent acquisition programs for Cross Country brands to ensure optimal candidate flow at most efficient costs. - Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.

Boca Raton, Fl, Us

Manage the development and execution of business-focused marketing campaigns for Cross Country Healthcare’s (CCH) brands in order to support development and growth within targeted healthcare facilities. Seek progressive and innovative means to convey and promote the CCH value proposition and relevant thought leadership through traditional and digital marketing channels. Duties include:-Develop and manage the implementation of strategic brand-building and results-driven marketing to generate awareness and new business leads for CCH brands-Support individual divisions with B2B marketing tactics to include traditional and digital approaches- Develop relevant and timely thought leadership and decision support content to increase the profile and visibility of CCH to business decision makers at healthcare facilities across the country- Coordinate the development and design of sales collateral, website content, direct marketing, social media and other marketing activities- Work with industry organizations and associations to develop and extend strategic partnerships and alliances- Develop and manage on-going campaigns to position/promote the various brands and serve as a source for quotes and data, to include articles and speaking engagements- Report on emerging healthcare and marketing trends- Provide project management and coordination for marketing initiatives and campaigns- Provide analysis of ROI, campaign results and online analytics

Las Vegas, Nevada, Us

Provided marketing and communication leadership to identify and implement initiatives to improve performance across sales, customer support, client onboarding and retention for a small but scrappy recruitment sourcing and relationship management SaaS provider. Increased customer engagement with communication and outreach programs that lowered customer churn by 24% and raised client referral rates 18% over the last three years. Created communication initiatives across distribution channels for enterprise accounts to address learning gaps, enhance the user experience, and change user perception. Led marketing research and analytics efforts to identify and champion software enhancements and feature additions stakeholders wanted most for future upgrades. Worked internally with Development and Executive stakeholders to build the case for improvements for enterprise accounts in Staffing, IT, Insurance & Financial Services markets. Enhancements led to a 12% increase in renewal sales within six months of update release.Improved operational efficiency by cutting support service times by 25% over three years. Used client onboarding metrics, surveys and external usability research to design process improvements to address clients dissatisfaction with product support and training onboarding times. Implemented tools and reports to help teams deliver more efficient learning. Developed the communication strategy to promote self-service support to users. Implementation bought support ticket close time from 3 days to 1 day for non-technical issues.

Project ClayPlay, a 501(c)(3) nonprofit organization was formed in 2008 with the primary focus of breaking down barriers faced by economically challenged kids--including transportation, money, facilities, and equipment--so they can learn to be creative, with clay and with their own lives. It is an organization of Austin artists, local businesspersons and community members.

92866 Issy Les Moulineaux Cedex 9, Fr

Oversaw all marketing strategy and content generation for two recruitment software products. Responsibilities included building three websites (1 for each product and a company landing page). Producing collateral materials for Sales, Training and Affiliate Partners. Writing and editing press releases, white sheets, newsletters, and User Community announcements. Conducting marketing event project management. Maintaining the advertising budget. Designed marketing and communication strategy to increase referral sales by 15% in FY2011. Created User Communities and Company User Events. Formed best practice articles and user case studies to increase in web traffic to product sites and increase referral sales. Devised the communication strategy for the sales referral program. Created User Content Library: Wrote and edited over 225 Help Topics for an In-Product Training Library that reduced support calls by 32% in FY2012.Scripted, edited and oversaw the production of over 100 product training instructions videos. Developed core metrics and business dashboards to track performance resulting in the approval of new customer engagement, training, and marketing initiatives to grow the business. Instituted annual surveys to gauge the company’s health of their client relationships, brand and product reputation metrics to better track and analyze brand strength. Established customer service metrics to identify gaps and forecast future. required feature enhancements. Conducted market analysis to identify strategic and affiliate relationships. Led ongoing product brand promotion. Recognition from industry publications including CIO Review, HR Tech Outlook, Insights Success and ERE Recruiters Exchange.

Direct, design and improve the recruiting marketing function for IKON Office Solutions. Named IKON Rookie of the Year, 2003. Year-end acknowledgment rewarded for efforts in decluttering HR Management Systems and pipelining recruitment process. Acknowledged for: reducing the recruitment advertising budget by over $300,000 in FY2004, developing a new vendor review and selection protocol for HR and establishing an internal survey review process for vendor evaluation and selection and redesigning the IKON Employee Referral Program.

Wilmington, Delaware, Us

(Formerly Davis Advertising) Designed recruitment advertising and employer brand strategies for national accounts in the Retail, Financial Services, Insurance, Pharmaceutical, Healthcare, and IT markets. Managed the advertising placement, strategic consultation, and special projects for national & local client accounts totaling over $3.8 million in revenue. In the top 3% of all Account Services in account revenues with an emphasis in the Pharmaceutical, IT, Retail and Healthcare industries. Received the Science Magazine's Harvey Communication Measurement Award. Awarded for outstanding readership results for Bristol-Myers Squibb, in 1999, 2000 & 2001, respectively.