Cheryl Li Email & Phone Number

San Francisco Bay Area

Ann Arbor, Michigan, United States

San Francisco Bay Area

• Established value measurement framework and data-driven go-to-market process to define metrics and apply across key Ad Interface projects, quantifying issues, progresses and impacts of 83% of key projects and all.
• Navigated product and go-to-market strategy for advertising integrity products, unblocking 2% of total weekly revenue and increasing customer satisfaction on related area by 16%
• Developed user personas for Business Center through data analysis, customer surveys and interviews, guiding annual product strategy revamp and value proposition building to reach cross functional consensus
• Expedited products’ pilot tests to launch within 2 months after a 6-month delay, increasing engagement rate by 180%, weekly retention rate by over 10% and customer confidence by 25%
• Repositioned product strategy through improving operation efficiency by 6X, releasing a total of 40 hours/week bandwidth across teams
• Identified product opportunities for agency clients, expected to bring a 30% uplift in optimal product spending

Shanghai City, China

• Directed media strategy planning and execution for 10 clients, achieving 60% unit cost saving, ground-breaking online sales record and 151% YoY growth on ad engagement rate
• Facilitated strong engagement with clients from managers to C-level executives, winning pitches, contract renewals and new solution buy-ins, resulting in 95% YoY billing growth and 400% QoQ acquisition budget growth
• Pioneered industry-leading media buying solutions for both domestic and global clients, growing revenue of GroupM’s strategic data product by 500%
• Mentored 2 junior team members through standardizing work process and building sharing mechanism of knowledge and resources, enabling mentees to work unsupervised within 2-3 months

Shanghai City, China

Shanghai City, China

• Negotiated with external media partners from a national no.1 variety show sponsorship project for a well-known automobile client, achieving 4X screen time and 5X ROI of original package offerings
• Formulated new media evaluation model by researching and introducing new data source and model frameworks, creating a quantitative recommendation approach to expedite negotiation process

Shanghai City, China

• Managed projects across different digital marketing channels such as SEO, SEM, social media etc. In charge of 7 clients independently as account manager within 2 months
• Led 2 upsell opportunities by working with experts across different channels, drafting and presenting web development project proposal to client independently, winning both projects

Master Of Business Administration - Mba, Graduated With High Distinction

Activities and Societies: Asian American Business Association President, Social Venture Fund VP of Investment, Pickleball Club Board.

Bachelor Of Science - Bs, Business And Marketing, Interactive Media Arts, Cum Laude, 3.74/4.00

Activities and Societies: Selected NYU Reality Show Cast, Peer Mentor, NYU Alumni Executive Mentee

Bachelor Of Science - Bs, Business And Marketing, Interactive Media Arts, Cum Laude, 3.74/4.00

Activities and Societies: Elected NYUSH Student Government Vice President, Admitted Student Weekend Student Ambassador, NYU Shanghai Radio.