Providing data-driven insights, strategy and advisory services, and go-to-market implementation for product and brand innovators. Client projects include:- Development and implementation of social media strategy for Fortune 500 retailer which drove over 50% of new site visits- Brand and go-to-market strategy for fast-growing generative AI fintech startup- Design and rollout of community-based marketing initiatives for a leading fashion subscription retailer, reducing CPA by over 60%- Customer research and loyalty program design for a $250M+ haircare company- Sustainability branding strategy for leading automotive supplier- Leadership and sales development for a footwear and accessories company

Developing GTM strategy for technology clients to drive robust and scalable long-term growth

Board member and advisor to social enterprise that helps women escaping human trafficking and exploitation through its jewelry business.

Board member and advisor to fast-growing streaming video app for kids.

Led merchandising across all categories — including stationery, art, home, gifts — at Minted, the design marketplace for a thriving community of independent artists

- Established overall brand identity and strategy for new online wholesale market place - Headed up marketing across all channels including email, PR, social and other digital media, drove exponential growth in users and revenue- Recognized as a 2019 CNBC Upstart 100 company

Bringing Marie Kondo's mission of "Inspiring the World to Choose Joy" to life through her new lifestyle brand and products. Led the brand transformation, content and product business from concept to launch.

Director of Loyalty: Lead efforts to deepen our relationships with our independent business owners and millions of customers, growing customer retention and engagement through rewards programs, content development, social media and targeted incentives . Director of Business Intelligence & Analytics: Defined and tracked key performance indicators across all Stella & Dot Brands (Stella & Dot, KEEP Collective and EVER Skincare) globally and at each specific field segment, and leveraging data-driven insights and Tableau visualizations to inform business strategy and drive incremental growth.Director of Market Development: Incubated and brought to market new growth opportunities, including successful design and rollout of new field/salesforce compensation plan for Stella & Dot Family of Brands, launch of sister brands KEEP Collective and EVER Skincare.Director of Strategy, Chief of Staff: Reporting directly to CEO, responsible for building out our short & long-term strategic roadmap, leading corporate planning and goal-setting, improving communication and collaboration across functional teams and leading key cross-functional and transformational projects.

Responsible for developing and executing strategic multi-channel initiatives for the world's largest retailer.- Successfully managed roll-out of Walmart's Pick Up Today program from pilot phase to maturity across full chain of over 3,000 stores, with P&L responsibility- Developed and implemented strategies for optimizing assortment management, customer experience and overall conversion across online and brick-and-mortar channels

Advised leading companies on strategic and organizational issues, with focus on retail and consumer goods• Developed and launched strategic plan for apparel retailer to achieve new revenue growth, including streamlining product development and sourcing, optimizing organizational structure, and improving retail in-store presentation• Devised growth strategy for consumer software company by increasing acquisition, conversion and retention leveraging social media and viral marketing • Evaluated emerging e-commerce technologies for online payments and analyzed impact on all parts of the retail value chain• Evaluated sales organizational footprint for beverage retailer and developed plan to achieve overall cost reduction while growing new products and emerging channels• Drove reorganization of the international division of a consumer goods company to accelerate product portfolio development

• Developed strategic plan for a GCC government to enhance global competitiveness and achieve long-term sustainable economic growth• Accelerated implementation of launch strategy for a start-up retail bank

Responsible for strategic marketing and competitive analysis for all wire bonder products

Advised over 100 companies on doing business in Singapore and the Asia-Pacific region, including several Fortune 500 companies• Analyzed technology, industry and economic trends in electronics and engineering sectors, as well as emerging areas such as biodiesel and agribusiness, and formulated and implemented national investment strategies• Negotiated, evaluated and administered grants and other incentive programs for multi-national corporations