Cheryl Lee Vlajikj Email & Phone Number

Singapore, Singapore

Singapore

Singapore

Singapore

Key client: Philips• Digital agency lead for Philips Singapore – leading campaigns and always-on projects across all seven key consumer categories for Personal Health• Extending scope from social to integrated marketing, leading campaign initiatives from online to offline touchpoints (OOH, activation, promotions, digital), managing PR & media agencies to help clients drive synergies & efficiencies • Development of campaign strategies and meeting KPIs through driving quality strategic & creative output, with constant optimisation• Established framework for tracking of campaign performance for weekly reporting & optimisation with Philips APAC Brand, Communications & Digital team• Leading social team on development of content strategy across multiple APAC markets for Philips owned social platforms inclusive of content planning, scheduling, optimisation, reporting of insights & analysis (Using Facebook Ads Manager, Sprinklr and Adobe Omniture)• Acting as agency lead to provide consultation on Search, Media (paid & programmatic), PR, e-tailer partnerships and CRM strategies for campaigns, while leading social strategy and content development• Management of income, reporting, forecasting and profitability, meeting all YTD agency targetsKey projects & performance: SpeedPro Max campaign – Doubled impressions targets and quadrupled site visits targets; Avent 4-in-1 campaign – Doubled impressions & engagement rate target, and achieved 50% increase in site visits targets

Singapore

• Lead key client relationships & project management of corporate & FMCG accounts in APAC, across brand creation, rebranding and brand refresh projects for corporate branding & packaging projects• Lead and manage new business meetings & pitches• Growing client relationships, and establishing key partnerships through farming• Manage and resource teams to deliver projects in an agile, iterative and highly collaborative manner• Ensure accurate revenue management, reporting and forecasting to mitigate risk and meet targets• Independently run internal strategy and design reviews to ensure that recommendations meet client objectives and scope• Copywriting and collaborating with the teams to develop impactful presentations and applications that span all touchpoints of a brand• Conducting of brand engagement sessions, senior management interviews, focus group discussions and presentations (up to C-suite level)• Acting as a partner to clients & their third party agencies, providing brand consultation and overseeing of website development, mobile application development, digital assets management, sonic branding, events planning, video production, print production etc.Transform Awards 2017: • Best use of Typography (Bronze) - Ooredoo• Best strategic/creative development of a new brand (Silver) - TTX• Best visual identity by a charity, NGO or non-profit (Highly commended) - Be Inclusive• Best visual identity in the travel, leisure and tourism sector (Gold) - TTX• Best visual identity in the engineering and manufacturing sector (Silver) - InnosparksAccount Lead (2017 - 2018)Key clients include: ITTF, Ooredoo, Innosparks (ST Engineering), B-change, USG Boral, FairPrice, Tote Board, Chee FattClient Manager (2016-2017)Key clients include: GSK (Panadol), B-change, Telekom Malaysia, Clear Channel SingaporeSenior Client Executive (2015 - 2016)Key clients include: Minor Food GroupClient Executive (2014 - 2015)Clients include: Singtel, IHG, PSWN, SGX

Singapore

• Management of CNBC APAC event (i.e., Asian Business Leaders Awards), partner initiatives (i.e., SGX Bull Charge), and support for affiliate marketing programmes• Development of new and existing partnerships in APAC, including preparation of proposals and establishing barter trade agreements• Conducting of market research on APAC financial organisations, and the B2B market using Nielsen’s Advisor and Euromonitor• Briefing and supporting the design team, creating content for product marketing kits and weekly EDMs

Singapore

Marketing Intern for Harpers’ Bazaaar, Cosmopolitan, Cleo, Singapore Womens’ Weekly• Assisted the Marketing Manager on the management of key accounts, including event planning for Chloé’s perfume launch in Singapore• Planning and providing of on-site logistical support for marketing initiatives & client events• Conducting of market research pertinent to key clients• Editorial tracking, database management and data collection for key clients across the four magazine brands

Singapore

• Taught English, Science and Civics & Moral Education• Filled in as a form teacher for a Secondary 2 Normal (Academic) class, taking over administrative duties while supporting the personal development of each student• Curriculum planning and conducting of classes for three different subjects across two levels of education

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Women's Soccer

Certificate, Advertising Art

Central Saint Martins

'A' Levels Certificate

Activities and Societies: Womens' Soccer

'O'​ Levels Certificate

Activities and Societies: Drama