Cheryl Mah Email & Phone Number

Singapore

● Managed, oversaw and contributed to marketing activities for the company, including managing graphic design, social media and digital media agencies etc (both in Singapore and overseas)● Provided marketing consultation to the different BUs in the company● Oversaw the company’s overall marketing budget● Developed and maintained new brand identities for the different divisions● Monitored and reported on effectiveness of marketing activities, and provided recommendations● Maintained effective internal and external communications (including PR)● Negotiated and secured strategic marketing partnerships for the company eg. BizLink Exhibition Services and Singapore Centre For Social Enterprise (raiSE)● Handled customer care using CRM system; trained and managed customer care personnel (2017 to 2019)

Singapore

• Provided marketing consultation to Japanese brands who were expanding into Singapore• Strategised, developed and executed marketing campaigns and promotions • Organised and supported pop-up shops and events• Conducted market research, analysed and wrote reports• Copywriting for marketing collaterals eg. flyers, websites, brochures, web banners etc• Managed and developed content for Japanese clients’ social media accounts• Planned and supervised filming and photography of promotions and products• Managed, edited and contributed editorial content for beauty website

Singapore

● Developed and executed advertisements, marketing strategies and promotions to increase brand awareness and increase traffic to websites and apps (including media planning)● Organised and supported roadshows, tradeshows and events (B2C and B2B)● Developed relevant marketing campaigns with the Product and Sales teams (B2C and B2B)● Merchants sourcing, negotiation and tie-ups for marketing related activities and products● Generated report analysis on all marketing activities, including KPIs and ROIs● Planned and supervised photography and videography of promotions and products● Managed, edited and contributed editorial content (using SEO keywords)● Negotiated and secured strategic marketing partnerships for the company eg. Multimedia Entertainment for Jay Chou concert

Singapore

● Liaised with design companies to produce materials of visual impact and within brand guidelines● Supported with external and internal communications● Planned, organised and execution of key events/seminars● Supported and developed the company websites and intranets● Managed the company’s social media platforms● Developed merchandising and promotional items● Involvement in corporate social responsibility initiatives

Singapore

● Executed plans and strategies to promote the hotel's products and services in consultation with relevant departments and Director of Marketing Communications● Acted as media liaison for all publicity related to the hotel● Maintained a systematic and proactive channel of communications with local, national and international media via formal and informal meetings, press releases, press conferences and other related events to generate media coverage● Coordinated with requesting departments and Graphic Artist on requirements and details of each job● Maintained corporate brand guidelines in all communications materials● Ensured timeliness and accuracy in production and/or submission of advertisements and collaterals● Ensured effective distribution of collaterals and publicity materials through the hotel's communication channels● Supervised filming and photography of hotel’s promotions and products● Tracked media publicity and compile monthly media impressions reports● Provided support for marketing of hotel’s activities through advertising, media relations, direct marketing, public and community relations as well as internal relations

Singapore

● Managed and maintained the Waves Rewards loyalty programme for corporate clients (CRM)● Assisted in handling correspondences for S & M Department pertaining to all business transactions of the Hotel with our clients● Ensured that the filing of contracts, processing of reservations and new business bids were in good order for timely tracing/monitoring● Ensured smooth flow of inter-department information so that support services could be provided for Sales & Marketing● Provided General administration duties for the Sales & Marketing Department’s managers● Handled tele-sales enquiries ● Assisted and participated actively in the department’s events including Appreciation dinners and client network events

Bachelor'S Degree (Hons), Mass Communication/Media Studies

Higher Diploma, Mass Communication/Media Studies

Diploma, Mass Communication/Media Studies

Gce O Levels