Cheryl Marti, Ms, Mba

Cheryl Marti, Ms, Mba Email and Phone Number

MARKETING, PORTFOLIO MANAGEMENT, BUSINESS DEVELOPMENT, COMMERCIAL LEADER @ Select Sires Inc.
Cheryl Marti, Ms, Mba's Location
Greater Minneapolis-St. Paul Area, United States, United States
Cheryl Marti, Ms, Mba's Contact Details
About Cheryl Marti, Ms, Mba

BUSINESS DEVELOPMENT, MARKETING, COMMERCIAL/SALES LEADER | CONSULTANTLeverages a life-long passion for addressing global animal and agriculture challenges by transforming science and data into commercial success.I'm a dedicated, visionary and accomplished leader with extensive experience in business development, strategic marketing, portfolio management, sales and technical support. I'm a collaborative communicator exceling in strategically driving company success, business goals and objectives through implementation of strategies while focused on building relationships and promoting synergy across business lines and units to drive positive change, cohesive, comprehensive business approaches and enhanced profitability. I exemplify competency in developing new business and portfolio opportunities, as well as in developing, educating and motivating globally diverse people. I have a great ability to work effectively within team-oriented and highly competitive environments, both as an aligned and non-aligned leader; and have been recognized for demonstrating excellent technical, analytical, problem-solving, interpersonal, organizational, and communication skills. Core Competencies include: Areas of Expertise:* Marketing * Strategy* Portfolio Management* Project and Program Management * Operations Management & Optimization * Business Development* Sales (Direct Sales, B2B)* Team Management and Leadership* Revenue Growth and Profit Maximization * Leveraging Innovative Customer Insights* Product & Service Line Development * Industry Connectedness * Product Launches* Branding* Training and Development * Problem Resolution* Territory Management* Leverage Innovative Customer Insights * Customer Relations * Coaching* Global Experience* Lean Six-Sigma Green Belt CertificationIndustry Specialties: Agribusiness, agriculture, cattle, dairy cattle, animal health, genetics, precision data technology, nutrition, feed additives, production animals , animal husbandry (dairy).Special Skills or experience:* Dairy Comp 305 | BoviSync | PCDart | Minitab | SPSS | SAS * Microsoft Word, Excel, Powerpoint, Access, Project, and Visio* Whova* Several technical and analytical skills in herd and general data analysis and trouble-shooting* Dairy Cattle Production Expertise * Dairy Challenge official (including lead)* Dairy Cattle evaluation (judge and coach)A more detailed CV is available by request. Please contact me directly at cherylfm12@gmail.com for any inquiries.

Cheryl Marti, Ms, Mba's Current Company Details
Select Sires Inc.

Select Sires Inc.

View
MARKETING, PORTFOLIO MANAGEMENT, BUSINESS DEVELOPMENT, COMMERCIAL LEADER
Cheryl Marti, Ms, Mba Work Experience Details
  • Select Sires Inc.
    Associate Vice President, Data Services
    Select Sires Inc. Jul 2023 - Present
    Plain City, Ohio, Us
    View
  • Select Sires Inc.
    Data Services Product Manager
    Select Sires Inc. Sep 2022 - Jul 2023
    Plain City, Ohio, Us
    * Lead data services development to build solutions that radically improve Select Sires’ service to customers and revolutionize the business through innovation, research management and genetics. This includes strategic planning, product management, marketing, etc. in this big data space.* Build relationships and serve as the liaison between a multitude of experts and departments to ingest, structure, manage and present strategic data plans.
    View
  • Cheryl Marti Enterprises, Llc
    Owner And Consultant
    Cheryl Marti Enterprises, Llc Sep 2018 - Present
    Providing consulting services to cattle and technology businesses as well as dairy operations in the areas of marketing, product development, business development, dairy herd management, and technical support. Worked with up to six clients, including TransOva Genetics and Watson Animal Sciences, in areas of strategy, marketing, product development, and/or technical expertise supporting areas of genetics, reproduction, embryos, diagnostics, and animal husbandry.Interested in new, challenging opportunities within my areas of interest, including animal health, precision ag data and technologies, cattle genetics, embryos, reproduction, big data, and nutrition, either as a consultant or full-time employee. • Developed strategic business/marketing plans for multiple organizations. • Served as an expert in a stray voltage trial in areas of genetics, reproduction/embryos, animal husbandry/cow comfort/facilities, expected milk production gain and dairy economics.• Developed a thorough dairy herd records audit and benchmarking to trouble-shoot and evaluate the fit for various herd opportunities, with economics applied.• Developed sales, economic and marketing tools; and conducted sales support.
  • Olmar Farms (Formerly Marti Holsteins)
    Dairy Cattle Co-Owner
    Olmar Farms (Formerly Marti Holsteins) 1990 - Present
    * Decision-making on dairy cattle owned in part or whole.* Developed dairy cattle database in Microsoft Access to monitor and track herd history back to the 1940s with dairy data records and pedigrees.* Intermittent assistance in dairy herd management, herd analysis and/or daily activities.* Olmar Farms was recognized as the 2017 Elite Breeder Award recipient from the National Holstein Association.
  • Cargill
    Business Development Manager - Health Technologies (Cht)
    Cargill Sep 2020 - Oct 2021
    Wayzata, Minnesota, Us
    Serve in key role in leading growth opportunities through business development and project management by evaluating new internal and external products or acquisition opportunities in health and technologies. • Developed business cases, led projects and/or been a key contributor on numerous projects related to nutrition, dairy data technologies, animal health, LATAM strategic commercial planning, marketing projects, etc. in multiple animal species. • Communicated with owners, executives, etc. of potential new business relationships and manage project teams to ensure adherence with schedule, scope, change management processes, key project deliverables and milestones, and budget in alignment with business strategy. • Introduced new ideas and multiple industry connections to CHT and Digital Solutions in data technologies and sustainability.
    View
  • Zoetis
    Associate Director (Marketing) – Us Dairy Genetics And Reproduction
    Zoetis Aug 2015 - Sep 2018
    Parsippany, Nj, Us
    Led developing and executing a rolling 3-year operational plan (marketing objectives, strategies and tactics) for dairy genetics and reproductive products. Directed brand strategy, market development, communication, inventory monitoring, competitive action, pricing and promotional activities in a team environment. Managed A&P budget, and revenue forecasting. Provided expert oversight and strategic insights to lifecycle management planning, new product development and research trials for assigned brands to determine critical growth and revenue-generating assets and strategies and maximize revenue in a high share environment. Partnered and collaborated with internal and external business functions and entities to develop and implement strategies that maximize growth of new and in-line brands.* Managed projected combined $76M reproduction and dairy genetics net revenue, and $700K A&P budget.* Grew genetics >3x through several strategies and held highest market share throughout time period (~66-70%+).* Grew reproduction >16% net revenue over 4+ yrs through growth initiatives in a highly competitive price market.* Successfully launched CLARIFIDE® Plus wellness traits March 2016 to Holstein producers; earned a DHM innovation award, and NAMA Regional 1st place New Product Introduction. Successfully launched calf wellness traits in March 2018.* Led the planning and launching of additional new products and claims, which included: CIDR anestrous lactating cow claim – Apr. 2015; FACTREL® Injection 50ml vial – Oct. 2015; LUTALYSE® HighCon Injection (2 claims) – Nov. 2015; and more.* Initiated and/or strengthened/grew relationships with >16 external businesses and influencers to increase business and genetics education.* Contributed to Dairy Wellness outcomes-based franchise launch, strategic pricing decisions, and SmartBow.
    View
  • Zoetis
    Sr. Marketing Manager - Us Dairy Genetics And Reproduction
    Zoetis Jul 2014 - Aug 2015
    Parsippany, Nj, Us
    Led developing and executing a rolling 3-year operational plan (marketing objectives, strategies and tactics) for dairy genetics and reproductive products. Directed brand strategy, market development, communication, inventory monitoring, competitive action, pricing and promotional activities in a team environment. Managed A&P budget, and revenue forecasting. Provided expert oversight and strategic insights to lifecycle management planning, new product development and research trials for assigned brands to determine critical growth and revenue-generating assets and strategies and maximize revenue in a high share environment.
    View
  • Zoetis
    Dairy Production Specialist And Later Sr. Dairy Production Specialist
    Zoetis Feb 2013 - Jun 2014
    Parsippany, Nj, Us
    (Continued from same role as Pfizer)Grew and managed sales revenue for dairy cattle pharmaceutical products and programs through expert insights to improve first reproduction and fresh cow health, and later genetics, milk quality and other areas, in aligned strategic accounts. Led by influence to enhance team environment with up to eight Territory Business Managers and other colleagues and influencers to achieve goals. Direct sales and B2B (veterinarian clinics and others)• Leveraged customer-facing insights, analytical and solutions-selling skills to achieve a win-win situation for customers with healthier cows and dairies while achieving and exceeding goals: Target revenue of $8M+ from 60 large herd clients, generating an average of 115% quota and 17% growth in WI area over four years.• Developed a successful lifetime genetic plan enabling highest customer experience possible for CLARIFIDE producers, growing to over 65 initial herds genomic testing in earliest adoption period.• Established first IVF franchise with veterinary clinic, and conducted six-sigma process.• Served as primary point of contact for Marketing and Technical teams to develop and support new genomics product development.o Initiated and assisted in developing multiple genomic marketing activities, including a key translational research study with a university. Introduced a key, long-term influencer to the organization and initiated and assisted in developing a 4-yr financial analysis.o Key advisor in creating Selection Economics (Net Present Value) model and tools utilized to assess inventory and genetics.• Organized, designed and implemented genomic testing trainings for multiple veterinarian and industry leaders such lenders, bankers, nutritionists, A.I. reps and customers across the country.• Received numerous awards during sales tenure, including President’s Circle Award (8 of 9 years, and 4 trip awards), BEAR Award (twice), Outstanding Contributions Award (twice), and more.
    View
  • Pfizer
    Dairy Production Specialist
    Pfizer Sep 2010 - Jan 2013
    New York, New York, Us
    Grew and managed sales revenue for dairy cattle pharmaceutical products and programs through expert insights to improve first reproduction and fresh cow health, and later genetics, milk quality and other areas, in aligned strategic accounts. Led by influence to enhance team environment with up to eight Territory Business Managers and other colleagues and influencers to achieve goals.• Leveraged customer-facing insights, analytical and solutions-selling skills to achieve a win-win situation for customers with healthier cows and dairies while achieving and exceeding goals: Target revenue of $8M+ from 60 large herd clients, generating an average of 115% quota and 17% growth in WI area over four years.• Developed a successful lifetime genetic plan enabling highest customer experience possible for CLARIFIDE producers, growing to over 65 initial herds genomic testing in earliest adoption period.• Established first IVF franchise with veterinary clinic, and conducted six-sigma process.• Served as primary point of contact for Marketing and Technical teams to develop and support new genomics product development.o Initiated and assisted in developing multiple genomic marketing activities, including a key translational research study with a university. Introduced a key, long-term influencer to the organization and initiated and assisted in developing a 4-yr financial analysis.o Key advisor in creating Selection Economics (Net Present Value) model and tools utilized to assess inventory and genetics.• Organized, designed and implemented genomic testing trainings for multiple veterinarian and industry leaders such lenders, bankers, nutritionists, A.I. reps and customers across the country.• Worked and provided input into trade shows. • Received numerous awards during sales tenure, including President’s Circle Award (8 of 9 years, and 4 trip awards), BEAR Award (twice), Outstanding Contributions Award (twice), and "Two Boots" Award for Leadership beyond sales.
    View
  • Pfizer
    Sr. Territory Manager
    Pfizer Oct 2006 - Sep 2010
    New York, New York, Us
    Grew and managed revenue for dairy cattle pharmaceutical products and programs in a geographical area, working primarily with veterinarians and dairy producers.* Provided dairy wellness insights and ensured customer satisfaction by identifying and addressing client needs.* Facilitated training and meetings to various groups and on-farm teams regarding products, strategies, priorities, and training to achieve goals for all involved.* Took charge of sales activities for dairy cattle animal health products and programs, including reproduction, calf and fresh cow health, vaccines, and milk quality, which generated $5.9M or 73% territory growth for several years.* Customer Focus Team - Lactating Dairy Team* Worked trade shows.* Presidents Circle Award trip winner 2008 and 2010; acknowledgement 2007* Outstanding Contributions Award (Pfizer Animal Health), 2010
    View
  • Pfizer
    Fresh Cow Reproduction Manager - Great Lakes Area
    Pfizer Apr 2005 - Sep 2006
    New York, New York, Us
    Grew and managed revenue for dairy cattle pharmaceutical products and programs through expert insights and working closely with dairy producers and their extended management teams to observe on-farm practices and analyze records so as to improve reproduction, fresh cow health and other areas within aligned strategic accounts. Led performance to enhance team environment with 4 Territory Business Managers and other internal colleagues and external influencers to achieve respective goals.* Achieved 119% quota and 29% growth in full year in Great Lakes area with targeted revenue of $6M.* 2005 "Two-Boots" award for leadership beyond sales.* 2006 Presidents Circle award trip.
    View
  • Abs Global
    Research Analyst
    Abs Global Jun 2002 - Apr 2005
    Deforest, Wi, Us
    * Analyzed research projects and information for various areas, including male and female bovine reproduction, marketing, genetics, etc. Also initiated and assisted in the design of other research projects from field need perspective. Communicated results with appropriate staff, field or clients.* Responsible for collaborating research trials with two universities, product development modification and getting proper U.S. government approval to import a new silage inoculant product to the U.S. from England. Also initiated change in product types tested based on new knowledge gained about the product, and the U.S. industry and client needs compared to the originating country. Made specific recommendations on path forward to leadership before I left the company.
    View
  • Abs Global
    Genetic Management System (Marketing) Manager
    Abs Global Feb 1998 - Jun 2002
    Deforest, Wi, Us
    * Responsible for strategic analysis, planning and promoting GMS on a global basis resulting in approvals for program rewrites; launched program in two new countries (Argentina and South Africa).* Motivated, educated, trained global independent and employed field staff for 6-10% annual growth.* Planned, developed and launched new Pocket PC handhelds with a specialized evaluator program.* Planned, developed and launched a sub-program in Canada with the sales team resulting in $50K less cost in the field and 30% growth.* Developed plans, secured and signed a vendor to develop/rewrite GMS to offer a three-tiered program to gain efficiency, better customer service, differentiate clients and lower company costs by approx. $200K.* Managed and reduced a budget and oversaw up to a 3 ½ person staff.* Lead and worked with VIPs to research and build awareness of program differences through various media to clients, university personnel, field staff, etc.* Analyzed and assisted distributors and sales managers to begin revamping evaluator compensation.
    View

Cheryl Marti, Ms, Mba Skills

Dairy Agriculture Product Development Veterinary Agribusiness Strategic Planning Sales Operations Management Sales Vaccines Genetics Marketing Strategy Biotechnology Pharmaceutical Industry Leadership Pharmaceutical Sales Veterinary Medicine Marketing Sales Effectiveness Sales Management Sales Force Development Research Business Planning Product Launch Market Planning Competitive Analysis Budgets Market Access Immunology Cross Functional Team Leadership Strategy Marketing Management Market Research Global Marketing Lifesciences Market Development Analysis Project Planning Commercialization Data Analysis Market Analysis Sales Process Key Account Management Regulatory Affairs Training Design Thinking Infectious Diseases Medical Devices Animal Nutrition Cardiology Microbiology

Cheryl Marti, Ms, Mba Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Dairy Science - Genetics Emphasis
  • University Of Wisconsin-Whitewater
    University Of Wisconsin-Whitewater
    Double Emphasis - Management And Marketing
  • University Of Minnesota
    University Of Minnesota
    Animal Science; Minor Technical Communications

Frequently Asked Questions about Cheryl Marti, Ms, Mba

What company does Cheryl Marti, Ms, Mba work for?

Cheryl Marti, Ms, Mba works for Select Sires Inc.

What is Cheryl Marti, Ms, Mba's role at the current company?

Cheryl Marti, Ms, Mba's current role is MARKETING, PORTFOLIO MANAGEMENT, BUSINESS DEVELOPMENT, COMMERCIAL LEADER.

What is Cheryl Marti, Ms, Mba's email address?

Cheryl Marti, Ms, Mba's email address is ch****@****ail.com

What is Cheryl Marti, Ms, Mba's direct phone number?

Cheryl Marti, Ms, Mba's direct phone number is +160820*****

What schools did Cheryl Marti, Ms, Mba attend?

Cheryl Marti, Ms, Mba attended University Of Wisconsin-Madison, University Of Wisconsin-Whitewater, University Of Minnesota.

What are some of Cheryl Marti, Ms, Mba's interests?

Cheryl Marti, Ms, Mba has interest in Golf, Music And Playing Piano, Watching Football, Showing Dairy Cattle.

What skills is Cheryl Marti, Ms, Mba known for?

Cheryl Marti, Ms, Mba has skills like Dairy, Agriculture, Product Development, Veterinary, Agribusiness, Strategic Planning, Sales Operations, Management, Sales, Vaccines, Genetics, Marketing Strategy.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.