Cheryl Mason

Cheryl Mason Email and Phone Number

Managing Director, Product Executive - Marketing and Client Engagement | JPMorgan Chase & Co. @ JPMorgan Chase & Co.
Cheryl Mason's Location
Chicago, Illinois, United States, United States
Cheryl Mason's Contact Details
About Cheryl Mason

Digital Marketing Strategist with 20 years of B2B marketing experience in the financial services industry. Proven track record of bringing new strategies to market in a highly regulated environment. - Highly collaborative individual with strong working relationships across JPMorgan Chase- In-depth channel expertise, including web, email, social, paid media and programmatic - Successful track record leading external agencies and martech vendors to fulfill business objectives- Extensive experience leading cross-functional teams and coaching direct reports

Cheryl Mason's Current Company Details
JPMorgan Chase & Co.

Jpmorgan Chase & Co.

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Managing Director, Product Executive - Marketing and Client Engagement | JPMorgan Chase & Co.
Cheryl Mason Work Experience Details
  • Jpmorgan Chase & Co.
    Managing Director, Product Executive - Marketing And Engagement
    Jpmorgan Chase & Co. Apr 2023 - Present
    New York, Ny, Us
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  • Jpmorgan Chase & Co.
    Executive Director, Digital Marketing Strategy
    Jpmorgan Chase & Co. Jul 2014 - Present
    New York, Ny, Us
    - Head of Digital Marketing for Commercial Bank- Recognized for delivering innovative B2B campaigns with record-breaking results- Lead a talented team of digital strategists with core competencies in data science, analytics, web development, email marketing, nurture/automation programs, social media, paid media, SEO/SEM, virtual events and more- Ensure close alignment with data, tech, content and sales teams to drive program success- Work passions include team-building, brand strategy, client experience, program optimization and work-life balance
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  • Jpmorgan Chase & Co.
    Marketing Manager, Digital Marketing Strategy
    Jpmorgan Chase & Co. May 2009 - Jul 2014
    New York, Ny, Us
    Established first digital marketing team for Commercial Bank in 2009. Launched first content marketing program in 2012. Built 3-5 year strategic roadmap. Grew team scope, budget and skill sets over five-year period. Established Digital Marketing Center of Excellence.
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  • Jpmorgan Chase & Co.
    Client Experience Manager, Ux Design And Research
    Jpmorgan Chase & Co. Feb 2005 - May 2009
    New York, Ny, Us
    Joined in-house strategy team to launch client experience function. Helped facilitate in-depth client research programs, including focus groups, onsite ethnographic studies, 1x1 interviews, usability studies and more. Used findings to develop user personas, journeys and wireframes. Additional responsibilities included management of public website on chase.com. Developed process for online lead management and reporting.
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  • Future Dynamics/Ffastfill
    Marketing Manager
    Future Dynamics/Ffastfill May 2001 - Jan 2005
    Led local B2B marketing efforts on behalf of London-based software company operating in the financial services industry. Responsibilities included media relations, event marketing, trade shows, sales collateral, digital advertising, website updates, interactive product demos, lead tracking and more.

Cheryl Mason Skills

Digital Marketing Marketing Direct Marketing Financial Services Integrated Marketing Analytics Email Marketing Marketing Strategy Market Research Strategy Marketing Communications User Experience Relationship Management Digital Marketing Strategy Demand Generation Leadership Strategic Planning Social Media Social Media Marketing Online Advertising Search Engine Optimization Search Engine Marketing Project Management Content Marketing Web Analytics User Experience Usability Campaign Optimization Business To Business Digital Media Pay Per Click Analytical Skills Management Lead Generation Marketing Automation Roi Optimization Roi Strategies Online Lead Generation Paid Media Programmatic Media Buying Social Selling Native Advertising Center Of Excellence Virtual Events Webinar Management Lead Scoring Email Strategy Email Management Nurture Campaigns Digital Platforms Brand Marketing Campaign Development B2b Software

Cheryl Mason Education Details

  • Michigan State University
    Michigan State University
    Advertising

Frequently Asked Questions about Cheryl Mason

What company does Cheryl Mason work for?

Cheryl Mason works for Jpmorgan Chase & Co.

What is Cheryl Mason's role at the current company?

Cheryl Mason's current role is Managing Director, Product Executive - Marketing and Client Engagement | JPMorgan Chase & Co..

What is Cheryl Mason's email address?

Cheryl Mason's email address is ch****@****ase.com

What is Cheryl Mason's direct phone number?

Cheryl Mason's direct phone number is +131221*****

What schools did Cheryl Mason attend?

Cheryl Mason attended Michigan State University.

What skills is Cheryl Mason known for?

Cheryl Mason has skills like Digital Marketing, Marketing, Direct Marketing, Financial Services, Integrated Marketing, Analytics, Email Marketing, Marketing Strategy, Market Research, Strategy, Marketing Communications, User Experience.

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