Cheryl Matthews

Cheryl Matthews Email and Phone Number

Managing Director @
Cheryl Matthews's Location
Toronto, Ontario, Canada, Canada
Cheryl Matthews's Contact Details

Cheryl Matthews personal email

About Cheryl Matthews

A results-driven, dynamic and effective leader with over 20 years experience in building e-commerce businesses from drawing board to implementation by developing user-informed products, marketing and strategy. A creative and innovative thinker who is highly adaptable to change, driven by challenge and who excels in cross-functional, global matrix organizations. Known for building strong and vibrant communities and grassroots programming as well as being a fearless customer advocate who engages users to improve offerings. Proven track record in:- Strategy Development- Team Building and Leadership- Analytics- Building User Communities- Budget, Planning and Roadmap Execution- Product Development- Product, Social and Trust Marketing- Vendor and Partnership Management- Negotiation

Cheryl Matthews's Current Company Details
CLM Digital Consulting Inc.

Clm Digital Consulting Inc.

Managing Director
Cheryl Matthews Work Experience Details
  • Clm Digital Consulting Inc.
    Managing Director
    Clm Digital Consulting Inc. Oct 2013 - Present
    Toronto
  • Investors Group
    Vice President, Digital Marketing
    Investors Group Aug 2014 - Jul 2016
    Toronto, Canada Area
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  • Ally Financial Inc.
    Director Of Ecommerce, Ally Canada
    Ally Financial Inc. Sep 2009 - Oct 2013
    www.ally.caGrow deposits by creating a best-in-class online experience and removing barriers to online servicing for customers.
    View
  • Paypal
    Head Of Consumer Product Marketing, Personal Commerce
    Paypal Dec 2006 - May 2008
    Grew PayPal transaction volume and acquired new customers through development of products and channels.
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  • Paypal Inc.
    Head Of International Consumer Marketing And Analytics
    Paypal Inc. Oct 2005 - Dec 2006
    Increased effectiveness of marketing campaigns and drove increased global acquisition, activation and activity. Managed the development of customer lifetime value models, user efficacy models, breakeven calculators, tools to analyze ROI and profitability and an acquisition dashboard.
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  • Ebay Inc
    Senior Manager, Offline Education And Market Expansion
    Ebay Inc May 2001 - Oct 2005
    Special projects to engage community, drive activity and identify market expansion opportunities. Also responsible to maintain a safe and trustworthy environment on eBay to alleviate consumer apprehension around financial transactions online and across borders in Community Trust Marketing role.
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  • Cibc
    Group Product Manager, Online Discount Brokerage
    Cibc Oct 1998 - May 2001
    Managed a cross-functional team to re-create the online discount brokerage site in order to provide a best-of-breed user interface, research and platform reliability driven by consumer insights and market analysis. Led the development of online mutual fund products, tools and services for customers including the Mutual Fund Marketplace.
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  • Td Bank
    Product Manager Strategic Initiatives, Electronic Banking
    Td Bank Jun 1994 - Oct 1998
    Increased profitability and efficiency of the ABM netowrk by evaluating Canadian and US ABM markets, isolating competitve pressures and revealing revenue drivers. Also National Marketing Manager for Merchant Visa and Personal Banker / Investment Specialist at TD during this period.
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Cheryl Matthews Skills

Leadership Strategy Program Management Cross Functional Team Leadership E Commerce Product Development Product Marketing Community Outreach Online Reputation Management Negotiation Online Marketing Analytics Marketing Management Management Market Research Strategic Planning Analysis Mergers And Acquisitions Market Analysis Team Building Budgets Product Management Marketing Project Planning Business Development Business Strategy User Experience Start Ups Strategic Partnerships Customer Insight Marketing Strategy Crm Online Advertising Customer Acquisition Digital Marketing Segmentation Direct Marketing Web Analytics Multi Channel Marketing Lead Generation Competitive Analysis Social Media Marketing Digital Strategy Email Marketing Budgeting

Cheryl Matthews Education Details

Frequently Asked Questions about Cheryl Matthews

What company does Cheryl Matthews work for?

Cheryl Matthews works for Clm Digital Consulting Inc.

What is Cheryl Matthews's role at the current company?

Cheryl Matthews's current role is Managing Director.

What is Cheryl Matthews's email address?

Cheryl Matthews's email address is cm****@****ail.com

What schools did Cheryl Matthews attend?

Cheryl Matthews attended Boston University, Boston University, Bss.

What are some of Cheryl Matthews's interests?

Cheryl Matthews has interest in Poverty Alleviation, Health.

What skills is Cheryl Matthews known for?

Cheryl Matthews has skills like Leadership, Strategy, Program Management, Cross Functional Team Leadership, E Commerce, Product Development, Product Marketing, Community Outreach, Online Reputation Management, Negotiation, Online Marketing, Analytics.

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