Cheryl Mccants (She/Her/Hers) Email and Phone Number
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Cheryl McCants, bilingual (fluent in Spanish) and the holder of four college degrees, has been on an upward trajectory all of her life. This voracious learner holds executive education certificates in digital excellence and business development from Google and the Tuck School of Business at Dartmouth, an MA in project management from George Washington University, an MS in Journalism from Columbia University Graduate School of Journalism, and two BAs from Brown University in Business Economics and Organizational Behavior & Management.Just when you think she cannot rise any higher, she finds a new level of excellence and way to succeed. Over the past 30 years, with unyielding integrity and tremendous passion for her work and the people she serves, Cheryl has built Impact Consulting Enterprises into a top-tier full-service strategic communication, marketing, and public relations firm.As a digital communication strategist, diversity expert, and project manager, Cheryl imparts her unique combination of straight, no-chaser insight, and ability to produce innovative programs into everything she does, while maintaining an exceptional customer experience of on-time, on-budget, and high-quality service. Cheryl is an award-winning professional communicator and business strategist who delights in telling fresh and compelling stories that enhance her clients’ reputations and increase their bottom lines. Or, as Cheryl likes to say, “We tell award-winning stories that inspire smiles, trust, and confidence.”Cheryl has been named to the National Small Business Association Leadership Council where she works to promote the interests of small businesses to policymakers in Washington, D.C. She is a board member and ambassador for the Newark Regional Business Partnership, recently inducted into the Marquis Who’s Who, named by the global Stevie Awards as Woman of the Year – Marketing, Advertising, and Public Relations, by PR News as a Top Woman in Public Relations, by The Positive Community as a Public Relations “Hidden Figures” Guru, and by Leading Women Entrepreneurs as a Top 25 Leading Women Entrepreneur in New Jersey. Cheryl’s expertise spans both the private and public sectors while crossing multiple industries and countries.
Impact Consulting Enterprises
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Chief Executive OfficerImpact Consulting Enterprises Feb 1989 - PresentEast Orange, Nj, Us• Digital Communication Strategist – Develop and execute integrated communication campaigns to raise awareness and funds for various clients. Lead team of designers, digital architects, communicators, writers and researchers to create, write, post, tweet, blog and broadcast brand messages and campaign stories.• Negotiator - Sell and secure corporate deals for both clients and employers. Led dozens of extremely successful creative teams and brainstorming sessions producing innovative initiatives across a variety of industries. Arrangements across industries varied from 100% financial deals to mixed agreements, to 100% in-kind product/service offerings. • Communicator and Spokesperson - Partnered with the Communication for Social Change Consortium and the United Nations, to develop and create messaging and positioning ideas for the UN’s new organization – UN Women. Developed a comprehensive media relations plan for the Ms. Foundation for Women’s national educational initiative – Take our Daughters and Sons to Work Day. Created, pitched and placed news releases and stories in support of program initiatives. Served as organization spokesperson. • Marketer and Researcher - Key architect in rebuilding the Converse brand, which at the time was a bankrupt athletic footwear brand. Created and implemented a brand development strategy that delivered exceptional brand awareness, communication, advertising, marketing, events, POS, public relations, media relations, Internet, sales and international licensees’ communications support. Served as company spokesperson. • Strategist and Thought Leader - Developed and executed a comprehensive, integrated strategic plan to support new business development and product launches for General Glass International. Identified and acquired new customer base in the architectural and design communities.
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Senior Vice President, Marketing & CommunicationsNational Urban League Jan 2008 - Oct 2008New York, UsStrategist and key architect in the branding and positioning of the National Urban League as the premier, community-based, civil rights organization dedicated to the economic empowerment of African Americans. Responsible for developing and executing national marketing, media, communications and event management strategies to support the movement. -
Vice President, Marketing & Brand ManagementGirl Scouts Of The Usa Feb 2006 - Apr 2007New York, New York, UsStrategist and key architect in the re-branding and re-positioning of Girl Scouts of the USA. Responsible for developing and executing national marketing & communications strategies to support local councils and national initiatives. •Developed national strategy to reposition the organization and its local councils•Selected and managed advertising, research, marketing, multimedia and creative agencies to develop and execute a sustainable, national brand positioning strategy to support councils and GSUSA with emphasis on the Hispanic, African American and Asian American markets.•Able to discern and clearly articulate key drivers and relevant trends within the teen and tween markets.•Key driver behind solidifying corporate partnerships and cause-related initiatives that reflect GSUSA’s strategic priorities and align closely with our mission and values.•Oversaw budget for all marketing and brand management activities. -
Director, CommunicationsNike, Inc. Jul 1999 - Jul 2001Beaverton, Or, UsDirector of Communications – Brand Jordan, 2000 – 2001 – Accountable for the overall development of strategically integrated communications plans. Scope of responsibility focused on Media Relations, Events, Entertainment Marketing, Social Responsibility and Sports Marketing. •Hosted and coordinated press conferences to launch new products and advertising campaigns. Managed all media and public relations agency relationships as well as internal communications support personnel.•Successfully launched more than 20 new products within a 12-month period that generated approximately $320 million in revenue.Global Corporate Responsibility Manager, 1999 – 2000 - Developed and implemented international media strategies and campaigns designed to promote Nike’s corporate responsibility programs in the U.S. and abroad.•Developed and executed an integrated communications strategy that helped alleviate allegations of child labor, and avoid a potential, catastrophic loss in sales revenue. -
Freelance Associate Producer, Assignment Desk Editor, Writer, Reporter And ProducerMsnbc/Upn9 News Jul 1998 - Jun 1999New York, New York, UsNew York City Area (during school) Worked on various local and national news programs. Secured talent for local and national spots. Worked with affiliates to secure feeds and exchange stories. -
Director, Marketing Communications, Public Relations And AdvertisingAt&T Feb 1992 - Jul 1998Dallas, Tx, Us1997 -1998 • Developed and implemented international communications, public relations and advertising strategies designed to establish a new corporate identity for the undersea cable division. • Streamlined and managed international budgets and supervised an international staff of writers, researchers and event coordinators whose support shortened sales cycles and generated approximately $2.8 billion in revenue. • Reduced operating expenses by $1.4 million through streamlining, reorganization and the implementation of improved processes. Project Manager, Local Services, 1997 • Worked with local and national governmental agencies and regulatory bodies to develop standards and protocols for local telephone service throughout the northeastern United States. • Coordinated a cross-departmental team of 27 individuals and significantly reduced operating expenses by identifying jeopardies and critical paths in a timely fashion. -
Director, Marketing Communications, Public Relations And AdvertisingAt&T Feb 1992 - Jul 1998Dallas, Tx, UsMarketing Operations Manager, Local Services, 1996 • Analyzed and assessed AT&T’s ability to support the development of a local telephone infrastructure from a consumer marketing perspective. Channel Manager, Consumer Products, 1996 • Developed targeted marketing programs for AT&T’s college market and the work-at-home customer base.
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Public Relations ManagerAt&T Feb 1992 - Jul 1998Dallas, Tx, UsPublic Relations and Media Relations Manager, Consumer Products, 1994 – 1996 • Designed and executed an aggressive crisis-communications plan that saved more than $4.1 billion in potential lost revenue and assisted the corporation in alleviating a major media crisis. • Established a national, fully integrated, strategic communications plan that generated a 2% market share increase over a 12-month period – approximately $340 million in incremental revenue. • Created and implemented targeted and strategically placed media coverage and communications activities that retained more than 3.8 million consumers with an annual revenue base of approximately $4.1 billion. • Successfully executed AT&T's "True Voice" press conferences featuring Whitney Houston and John Secada. • Recipient of PRO Award for outstanding media relations and public relations activities.International Sales Executive, Small Business Services, 1992 – 1994
Cheryl Mccants (She/Her/Hers) Skills
Cheryl Mccants (She/Her/Hers) Education Details
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Northwestern University - Kellogg School Of ManagementAnd Related Support Services -
The Tuck School Of Business At DartmouthBuilding A High-Performing Business
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The Tuck School Of Business At DartmouthDigital Business Models & Google Mobile Strategy
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Columbia University - Graduate School Of JournalismBroadcast Journalism
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The George Washington UniversityProject Management
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Brown UniversityOrganizational Behavior & Management
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Rutgers Business SchoolEntrepreneurs Pioneer Initiative
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The University Of KansasPublic Administration
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Boston UniversityExecutive Mba
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Montclair Kimberley AcademyAcademic
Frequently Asked Questions about Cheryl Mccants (She/Her/Hers)
What company does Cheryl Mccants (She/Her/Hers) work for?
Cheryl Mccants (She/Her/Hers) works for Impact Consulting Enterprises
What is Cheryl Mccants (She/Her/Hers)'s role at the current company?
Cheryl Mccants (She/Her/Hers)'s current role is Award-Winning Digital Business Strategist | Public Relations Guru | Visionary Communication & Marketing Expert | Community Outreach and DEI Specialist | We help companies avoid cultural communication failures..
What is Cheryl Mccants (She/Her/Hers)'s email address?
Cheryl Mccants (She/Her/Hers)'s email address is ch****@****btv.net
What is Cheryl Mccants (She/Her/Hers)'s direct phone number?
Cheryl Mccants (She/Her/Hers)'s direct phone number is +197333*****
What schools did Cheryl Mccants (She/Her/Hers) attend?
Cheryl Mccants (She/Her/Hers) attended Northwestern University - Kellogg School Of Management, The Tuck School Of Business At Dartmouth, The Tuck School Of Business At Dartmouth, Columbia University - Graduate School Of Journalism, The George Washington University, Brown University, Rutgers Business School, The University Of Kansas, Boston University, Montclair Kimberley Academy.
What are some of Cheryl Mccants (She/Her/Hers)'s interests?
Cheryl Mccants (She/Her/Hers) has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Cheryl Mccants (She/Her/Hers) known for?
Cheryl Mccants (She/Her/Hers) has skills like Strategic Communications, Media Relations, Strategic Planning, Strategy, Public Relations, Leadership, Marketing, Marketing Strategy, Marketing Communications, Brand Management, Event Planning, Integrated Marketing.
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