Cheryl Parsons Email & Phone Number

Chicago, IL, US

My corporate life has been transformed into a new way of life---I'm creating space for myself and others by utilizing my Coaching Certificate to find harmony and capitalize on the pure joy of life. Although consulting and coaching my few long-term clients, my energy is focused on family, dragon boat racing, catching some sun/waves, and exploring our.

Chicago, US

A member-based organization supporting the Google Cloud Platform ecosystem

Chicago, IL, US

A member-based organization supporting the SAP ecosystem.

Chicago, Illinois, US

• Provided oversight and direction for strategy, development, and implementation of all marketing programs impacting B2B and D2C results in driving member enrollment, engagement, and retention as well as B2B lead.
• Vital in driving a 12.5% conversion rate year to date through realignment of brand assets and value statement creating new lead generation channels and consistent field sales messaging and enablement for B2B client.
• Generated a 30% increase in new member enrollment and a 7% increase in organic growth despite a 50% decrease in member churn rate.
• Key point of contact in augmenting digital strategy to increase acquisition, activation, and usage.

Chicago, Illinois, US

• Chief in marketing operations success, directing all aspects of enterprise strategy and marketing campaigns while simultaneously serving as National Vice President of Sales. Brought on to introduce unique and.
• Initiated a digital agile marketing strategy that achieved unprecedented average open rates of 32% and a click-through rate of 11%, contributing to an increase in YOY client retention improvement of over 37%.
• Closely collaborated with multiple stakeholders to realign and optimize the positioning of products and services; introduced CEB's "Challenger Marketing Solution" to differentiate the brand.
• Succeeded in positioning the company for accelerated and sustainable growth by improving EBITDA by over 10% within the first year of hire.

Philadelphia, Pennsylvania, US

• Ensured marketing success through regional P&L, multi-account acquisition, and customer service. Instituted marketing functions in the $330M Midwest sector. Created a unique annual marketing plan for each account to.
• Delivered 41.4% CAGR while rapidly expanding the marketing team from two to 28 managers through improving profitability for four straight years.
• Navigated the development of over 20 proprietary brands while operating 30 franchised brands per brand standards, compliance, and consumer value.
• Yielded 98% retention rates through cultivation and maintenance of an outstanding industry reputation with educational accounts, yielding 98% retention rates.

Pittsburgh, Pennsylvania, US

• Hand-selected analyze, identify, and exploit new business opportunities in very competitive marketplaces. Prospected for and acquired significant deals through C-level relationships at such global leaders as Microsoft.
• Earned and retained top sales status company-wide for two consecutive years.
• Negotiated with and secured the top revenue OfficeMax account with a comprehensive solution that consolidated best practices in project management and product engineering.
• Piloted the highly profitable rollout of OfficeMax's "TUL" brand of private label, high-end writing instruments.
• Orchestrated complete merchandising packages for the Nike iPod line in all US Nike stores.
• Introduced retail merchandising strategies to support Microsoft Vista launch in Best Buy, Target, and OfficeMax.

Arlington Heights, IL, US

Developed and implemented growth strategy (marketing and sales plan) that includes establishing new business channels (B2B)Developed internet sales channel.Managed all research projects.Developed marketing and customer service teams.Managed all marketing production, wrote most copy.Client Services Manager- accountable for managing the company’s major.

Developed corporate identity, brand, and positioning strategy, and led the creation of sales collateral and marketing materials. Built direct sales, VAR, and strategic partnership organizations; developed revenue forecasts and sales reports.Managed sales and sales support staff.

Hired to revitalize a 35-year-old brand, reverse declining market share, and position company for performance turnaround. Introduced pure sales and marketing discipline into an old-line engineering environment. Managed staff of 52 and budget of $10 million. Full plan not implemented due to company bankruptcy.

Dammam, Eastern, SA

• US Brand Communications Manager: US Fuels, Fairfax, Virginia
• 1996-1999Directed all aspects of marketing strategy and implementation supporting US Fuels, including media, public affairs, sponsorships, online promotions, and onsite advertising of credit cards, fuels, convenience.
• 1995-1996Directed the development of the On the Run franchise. Responsible for site selection, conversion, opening and sales growth of retail brands- On the Run and Mobil Mart. Market Manager, Fairfax, Virginia
• 1994Developed new products and managed vendor relationships to assure profitability despite diminishing gasoline margins. Implemented nationwide marketing and promotion initiatives.Various Sales Positions.
• 1991-1994Sales Operations Supervisor/Advertising Analyst, New Hampshire, Maine & Rhode Island
• 1988-1991Sales & Business Consultant, Massachusetts & Rhode Island