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I am passionate about building world-class teams, empowering up-and-coming future leaders to thrive professionally, emotionally, and financially, growing brands, and leading businesses through change and acceleration. Throughout my 30-years of executive experience, I’ve worn many hats across various accountability, leadership, and innovation levels. I’m an energetic leader and coach with the ability to build high-performance teams that support one another in the achievement of shared goals—equipped with proven expertise in designing and delivering innovative and memorable marketing strategies that speak to the right people through cutting-edge growth strategies, leveraging story-telling and proactive sales tactics—recognized for excellence in transforming brands, maximizing revenue, and inspiring people to their best to grow companies. My greatest asset is building successful solutions through carefully dissecting challenges into manageable parts, cultivating the team's skillset, and creating a collaborative culture. I am inspired by strong women in business and entrepreneurs who have a story to tell. I am motivated to ensure all voices are heard and believe no path is a straight one; everyone has a story that counts. I am currently rewiring my course and looking to follow my passion to help others find joy in life. If you are seeking to connect with a genuinely passionate, highly driven, and exceptionally motivated industry professional looking to change the world around them, then I’d like to invite you to reach out to me at Cherylmariep@gmail.com
Creating Space
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Creating SpaceChicago, Il, Us
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Principal ConsultantCreating Space Jul 2021 - PresentMy corporate life has been transformed into a new way of life---I'm creating space for myself and others by utilizing my Coaching Certificate to find harmony and capitalize on the pure joy of life. Although consulting and coaching my few long-term clients, my energy is focused on family, dragon boat racing, catching some sun/waves, and exploring our precious world. I hope you find joy in your day and can do what you love. Life is fragile; the time for YOU is NOW.
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Chief Marketing OfficerC2C Jun 2020 - Jul 2021Chicago, UsA member-based organization supporting the Google Cloud Platform ecosystem -
Chief Marketing OfficerAsug - Americas' Sap Users' Group Mar 2018 - Jul 2021Chicago, Il, UsA member-based organization supporting the SAP ecosystem. -
Vice President MarketingRewards Network Jan 2015 - Mar 2018Chicago, Illinois, UsProvided oversight and direction for strategy, development, and implementation of all marketing programs impacting B2B and D2C results in driving member enrollment, engagement, and retention as well as B2B lead generation. Key in the financial success through direct P&L responsibility. Streamlined efforts in member and client acquisition/retention through strategies including database segmentation, email, web, mobile, promotions, search engine marketing and optimization, digital content and audience development, ad server analytics, content strategy, development, and social management. Packaged company for acquisition, successfully transferring ownership in 2018.• Vital in driving a 12.5% conversion rate year to date through realignment of brand assets and value statement creating new lead generation channels and consistent field sales messaging and enablement for B2B client acquisition.• Generated a 30% increase in new member enrollment and a 7% increase in organic growth despite a 50% decrease in member churn rate.• Key point of contact in augmenting digital strategy to increase acquisition, activation, and usage. -
Director Corporate & Client MarketingRewards Network Nov 2011 - Mar 2018Chicago, Illinois, UsChief in marketing operations success, directing all aspects of enterprise strategy and marketing campaigns while simultaneously serving as National Vice President of Sales. Brought on to introduce unique and innovative rewards, loyalty, and incentive programs. Oversaw enterprise strategy, marketing campaigns, PR, advertising, social media and event planning. Concurrently served as Acting National Vice President (2012) and Acting Creative Director (2011). Established a big data enterprise design structure to leverage data modeling to acquire actionable insights into business and economic trends.• Initiated a digital agile marketing strategy that achieved unprecedented average open rates of 32% and a click-through rate of 11%, contributing to an increase in YOY client retention improvement of over 37%.• Closely collaborated with multiple stakeholders to realign and optimize the positioning of products and services; introduced CEB's "Challenger Marketing Solution" to differentiate the brand.• Succeeded in positioning the company for accelerated and sustainable growth by improving EBITDA by over 10% within the first year of hire.
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Regional Marketing Director- Higher EducationAramark 2007 - Nov 2011Philadelphia, Pennsylvania, UsEnsured marketing success through regional P&L, multi-account acquisition, and customer service. Instituted marketing functions in the $330M Midwest sector. Created a unique annual marketing plan for each account to maximize sales and profitability. Cultivated client relationships in a competitive niche. Managed digital marketing tactics for student participation growth including e-commerce, SEO, SEM Designed and launched "Engrained Café, " the first fully sustainable restaurant in the company.• Delivered 41.4% CAGR while rapidly expanding the marketing team from two to 28 managers through improving profitability for four straight years.• Navigated the development of over 20 proprietary brands while operating 30 franchised brands per brand standards, compliance, and consumer value.• Yielded 98% retention rates through cultivation and maintenance of an outstanding industry reputation with educational accounts, yielding 98% retention rates. -
Business Development ManagerMatthews International May 2005 - May 2007Pittsburgh, Pennsylvania, UsHand-selected analyze, identify, and exploit new business opportunities in very competitive marketplaces. Prospected for and acquired significant deals through C-level relationships at such global leaders as Microsoft, Nike, Sears, Best Buy, ExxonMobil, BP, TrueValue, and OfficeMax. Liaised with client teams to continually boost market share and consumer awareness with a groundbreaking product and merchandising solutions.• Earned and retained top sales status company-wide for two consecutive years.• Negotiated with and secured the top revenue OfficeMax account with a comprehensive solution that consolidated best practices in project management and product engineering.• Piloted the highly profitable rollout of OfficeMax's "TUL" brand of private label, high-end writing instruments.• Orchestrated complete merchandising packages for the Nike iPod line in all US Nike stores.• Introduced retail merchandising strategies to support Microsoft Vista launch in Best Buy, Target, and OfficeMax. -
Senior Director, Sales And MarketingSvm, Lp Aug 2003 - Dec 2004Arlington Heights, Il, UsDeveloped and implemented growth strategy (marketing and sales plan) that includes establishing new business channels (B2B)Developed internet sales channel.Managed all research projects.Developed marketing and customer service teams.Managed all marketing production, wrote most copy.Client Services Manager- accountable for managing the companys major account which comprises 40% of total revenues. -
Vp Sales And MarketingKarora Technologies Aug 2000 - Jul 2003Developed corporate identity, brand, and positioning strategy, and led the creation of sales collateral and marketing materials. Built direct sales, VAR, and strategic partnership organizations; developed revenue forecasts and sales reports.Managed sales and sales support staff. -
Vp, MarketingOutboard Marine Apr 1999 - May 2000Hired to revitalize a 35-year-old brand, reverse declining market share, and position company for performance turnaround. Introduced pure sales and marketing discipline into an old-line engineering environment. Managed staff of 52 and budget of $10 million. Full plan not implemented due to company bankruptcy.
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Us Brand Communications ManagerMobil Oil May 1987 - Dec 1999Dammam, Eastern, SaUS Brand Communications Manager: US Fuels, Fairfax, Virginia • 1996-1999Directed all aspects of marketing strategy and implementation supporting US Fuels, including media, public affairs, sponsorships, online promotions, and onsite advertising of credit cards, fuels, convenience retailing, and Speedpass. Allocated marketing budget for US Fuels for integrated communication strategy, managed, trained, and led 33-person team. Oversaw relationships with external agencies and direct / franchise sales channel communication partners. Evaluated CRM strategies on continuous basis to assure profitability of products, services, and brand equity implementations.Club Winner all years eligible; 1987-1994National Marketing Manager: Retail Stores, Fairfax, Virginia • 1995-1996Directed the development of the On the Run franchise. Responsible for site selection, conversion, opening and sales growth of retail brands- On the Run and Mobil Mart. Market Manager, Fairfax, Virginia • 1994Developed new products and managed vendor relationships to assure profitability despite diminishing gasoline margins. Implemented nationwide marketing and promotion initiatives.Various Sales Positions 1986-1994Direct P&L responsibility for sales territories managing the Mobil franchise through direct sales (company owned properties), indirect sales (franchisee) and distributor channels (jobbers).Sales Manager, Houston, Texas & San Diego, California • 1991-1994Sales Operations Supervisor/Advertising Analyst, New Hampshire, Maine & Rhode Island • 1988-1991Sales & Business Consultant, Massachusetts & Rhode Island • 1987-1988
Cheryl Parsons Skills
Cheryl Parsons Education Details
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Miami UniversityNutritional Sciences
Frequently Asked Questions about Cheryl Parsons
What company does Cheryl Parsons work for?
Cheryl Parsons works for Creating Space
What is Cheryl Parsons's role at the current company?
Cheryl Parsons's current role is Chief Marketing Officer | Coach & Mentor | Digital Transformation | LeadGen | Customer Experience | Customer Lifecycle | Revenue | Strategic Alliances.
What is Cheryl Parsons's email address?
Cheryl Parsons's email address is ch****@****sug.com
What is Cheryl Parsons's direct phone number?
Cheryl Parsons's direct phone number is +181548*****
What schools did Cheryl Parsons attend?
Cheryl Parsons attended Miami University.
What skills is Cheryl Parsons known for?
Cheryl Parsons has skills like Marketing Strategy, Crm, Strategic Partnerships, Marketing, B2b, Strategy, Integrated Marketing, Brand Management, Digital Marketing, Sales Operations, New Business Development, Direct Sales.
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