Group Fitness Instructor• Les Mills Body Pump

Group Fitness Instructor• Les Mills Body Pump• Les Mills CX WORK

Senior graphic designer Creates consistent and effective brand graphics for big box retail, national accounts, dealers, wholesalers, e-commerce and business development segments. Actively gathers and organizes project information to create compelling messaging that enhances brand image and company vision. Pursues and maintains vendor relations to provide accurate, on-time solutions. Brochures, catalogs, direct mail, advertising, packaging, vehicle graphics, trade show displays, POP, signage, training materials, logos, event graphics and company website. • Designed inviting and informative packaging and POP for Costco stores resulting in $10 million sales contract. Expanded company’s consumer presence by developing POP and packaging for big box retailers such as The Home Depot, Lowe’s, Sam’s Club and Menards.• Increased company’s national exposure by designing fleet of training and information vehicles. Included complete wraps of exterior graphics and design of interior “product experience” through signage.• Enhanced company’s international image at trade shows by designing engaging graphics and tailoring booth experience. Also improved partnering dealer presence through custom tailored booth displays and signage.• Increased company awareness to new niche customer base by designing all signage, advertising, program covers, apparel, and vehicle graphics for annual company sponsored event at Road America fours years in a row.• Facilitated redesign of company brand and logo to create a cohesive brand platform and company vision.• Spearheaded studio and location photo/video shoots; including hiring photographers and models, developing shot lists, scheduling product delivery and negotiating locations to create an applicable and compelling portfolio of company photography.• Promoted to Senior Graphic Designer by developing consistent and inspiring graphic messaging, delivering accurate and timely solutions and striving to enhance the overall company platform.

graphic designer Designed highly creative brands of scrapbook paper and accessories for the consumer market. Focus included advertising, catalogs, packaging, website graphics and trade show booths.• Researched market trends, negotiated with national artists, and consulted with consumers to create current and innovative product lines.• Developed step-by-step project instructions resulting in increased sales of utilized products.• Designed and taught classes utilizing company brands while actively suggesting and selling products at trade shows resulting in increased sales contracts with national stores.• Directed international vendors on product manufacturing to create consistent, high-quality product lines.• Overtook ad and promotional copy writing to cut freelance writers’ fees.• Implemented electronic library filing system to reduce storage costs and expedite file retrieval.• Conducted in-house photo shoots to minimize time and money spent on professional shoots.

Art Director Directed creative design strategies for clients from conception through completion including planning, budgeting, quoting, production, file preparation, client interaction, product photo shoots, and vendor relations. Clients included Aldrich Chemical, Dana, and Valeo.• Work included design of catalogs, flyers, packaging, direct mail, trade show materials and displays, ads, logos, company collateral, multimedia CDs and web sites.• Designed cross-functional marketing brochure used by Valeo sales force that suggested best product use strategies; created a good, better, best product hierarchy; and served as an ordering catalog. Increased company upsell strategies by 300%.• Designed international product packaging for Redi-Rink that was reprinted in two months due to overwhelming product response.

Production Coordinator Created vacation brand identities for international airlines to supply consumers with dream vacation packages. Clients included Funjet, American Airlines, Southwest and US Airways.• Oversaw design of three competing brands. Maintained distinct brand identities to create vacation package choices for consumers based on their needs or interests.• Redesigned company catalogs to be used as a marketing tool by sales force, not just a picture book.• Oversaw projects from start to finish, including scheduling, quoting, vendor coordination, photo manipulation, proofing, film set-up and press checks.

Graphic Designer Designed creative and informative on-air graphics for daily news broadcasts, commercials and special promotions as well as printed brochures, posters, POP, trade shows and set design.• Redesigned station web site including content, graphics and copy writing after network change over to identify with the Fox brand. • Created on-the-fly graphic messaging during live broadcasts while in constant communication with show directors to deliver high-quality, accurate images for breaking stories. Maintained smooth flow of show graphics in high-intensity setting.• Awarded AP award for Best Breaking News Coverage - Post Office Shooting, 12/97.