Cheryl Pearl Email & Phone Number

Knoxville, Tennessee, United States

Salem, Nh

Salem, Nh

Atkinson, Nh

• Work directly with large-scale publishing clients to conceptualize and implement new designs for higher education textbook covers and interiors, interactive media, and multimedia packaging.• Lead creative sessions for product launches• Lead role in project management for all design projects - establish schedules and estimates, determine production requirements and specs, delegate work to staff, and resolve any spec or design issues throughout the production cycle.• Collaborate with Tech department to redesign client’s interactive Instructor Resource platform.• Provide quality control over concepts and projects, ensuring brand and spec integrity are upheld.• Work with internal teams to generate ideas for pitching and proposals.

Professional creative marketing for organizations looking to outsource their marketing materials to a reliable, savvy, and knowledgeable designer and creative thinker. With more than 10 years of experience and a broad marketing background, I put much thought into the end-user's perspective, ensuring results-driven, sharp, and great-looking materials.

Responsible for tradeshow organization and planning, as well as customer appreciation events and employee training. Oversaw budget for marketing and advertising. Designed print ads, email campaigns, online ads, tradeshow graphics, and a customer marketing offering. Created messaging for individual campaigns, while keeping within the corporate-mandated standards.

• Designed marketing collateral including the company’s catalog, direct-mail pieces for product marketing campaigns, product brochures, advertisements, and signage for trade shows.• Page layout and design of 128-page semi-annual catalog; working with vendors; scheduling and setting deadlines with all vendors; management of approval process via PDF workflow and hard proofs; attending on-site press-check; reviewing vendor invoices for payment; troubleshooting catalog-related issues.• Created email messages and web landing pages.• Acquired estimates from vendors, made print-buying decisions, and distributed materials to outside sales staff, mail houses, and appropriate warehousing.• Working with web development group to re-design company website • Maintenance of image library for all company products.• Assisted sister company in integrating Options’ materials into their marketing plan at the point of take-over in January ’08.

Bachelor, Communications

Bachelor Of Arts (B.A.), Communications