Cheryl Robock Email & Phone Number

Babson Park, Wellesley, MA

• Responsible for the overall creative direction of integrated brand and programmatic marketing campaigns.
• Oversee brand operations (Including asset management) to provide consistent implementation and persuasive representation of the brand while improving scalability and efficiency.
• Lead the creative direction in partnership with all campus partners and external agencies.
• Hire, manage and develop all creative resources including student designers, photographers, videographers and developers.
• Partner with campus retail bookstore to strategically align merchandise and online experience to brand, provide storefront display solutions and develop sales incentives.
• Established brand licensing protocol, serve as main contact for the college.

Cambridge, MA

• Built creative department from ground up: hired and managed team, recommended and purchased all equipment, established workflow and vendor partnerships.
• Set creative direction for award-winning multi-channel direct marketing efforts.
• Art-directed international photo and video shoots, sourced photographers, secured models.
• Managed relationships with internal stakeholders at all management levels, international team of tour directors, and vendors worldwide.
• Supported sales team: implemented on-demand templates and compelling custom materials to support sales goals.
• Led creative initiative for 20th anniversary identity and supporting integrated campaign.

Boston, MA

• Set creative direction for award-winning multi-channel marketing initiatives for Houghton Mifflin’s largest division.
• Led the corporate branding initiative to revise Houghton Mifflin’s corporate identity. Involved collaborating with all divisions and the Houghton Mifflin executive board members.
• Hired, managed and developed all creative resources.
• Managed vendors and project workflow within Marketing Creative Services.
• Partnered with internal clients and external sales teams as well as other divisions to create impactful, cross-promotional materials.

Needham, MA

• Developed concepts for and executed on multi-channel marketing initiatives for tech trade show organization and its clients. Included in-event booth concepts.
• Partnered with copywriters and developers. Provided art direction to freelance designers.
• Managed freelance copywriters and designers.
• Presented concepts to all levels of management.
• Partnered with sales teams to create engaging, effective, customized sales kits.