Cheryl Robock Email & Phone Number

Babson Park, Wellesley, Ma

• Responsible for the overall creative direction of integrated brand and programmatic marketing campaigns. • Oversee brand operations (Including asset management) to provide consistent implementation and persuasive representation of the brand while improving scalability and efficiency. • Lead the creative direction in partnership with all campus partners and external agencies.• Hire, manage and develop all creative resources including student designers, photographers, videographers and developers.• Partner with campus retail bookstore to strategically align merchandise and online experience to brand, provide storefront display solutions and develop sales incentives.• Established brand licensing protocol, serve as main contact for the college.• Lead special projects for the Office of the President.• Serve as account manager for key Babson campus partners.

Cambridge, Ma

• Built creative department from ground up: hired and managed team, recommended and purchased all equipment, established workflow and vendor partnerships.• Set creative direction for award-winning multi-channel direct marketing efforts. • Art-directed international photo and video shoots, sourced photographers, secured models.• Managed relationships with internal stakeholders at all management levels, international team of tour directors, and vendors worldwide.• Supported sales team: implemented on-demand templates and compelling custom materials to support sales goals.• Led creative initiative for 20th anniversary identity and supporting integrated campaign.• Collaborated regularly with other divisions within EF on cross-promotional efforts.

Boston, Ma

• Set creative direction for award-winning multi-channel marketing initiatives for Houghton Mifflin’s largest division.• Led the corporate branding initiative to revise Houghton Mifflin’s corporate identity. Involved collaborating with all divisions and the Houghton Mifflin executive board members.• Hired, managed and developed all creative resources.• Managed vendors and project workflow within Marketing Creative Services.• Partnered with internal clients and external sales teams as well as other divisions to create impactful, cross-promotional materials.

Needham, Ma

• Developed concepts for and executed on multi-channel marketing initiatives for tech trade show organization and its clients. Included in-event booth concepts. • Partnered with copywriters and developers. Provided art direction to freelance designers.• Managed freelance copywriters and designers.• Presented concepts to all levels of management.• Partnered with sales teams to create engaging, effective, customized sales kits.