• Manages the development, production and management of content on time and on budget/within scope for B2B audiences such as retirement and employee benefits advisors, consultants, brokers and intermediaries.• Develops and/or manages the development and optimization of content, assembling the right stakeholders for collaboration, support and approvals• Ensures projects are completed according to specifications, best practices and Voya standards• Acts as a lead by overseeing… Show more • Manages the development, production and management of content on time and on budget/within scope for B2B audiences such as retirement and employee benefits advisors, consultants, brokers and intermediaries.• Develops and/or manages the development and optimization of content, assembling the right stakeholders for collaboration, support and approvals• Ensures projects are completed according to specifications, best practices and Voya standards• Acts as a lead by overseeing projects, assigning and/or executing tasks, documenting work, and ensuring deadlines are met• Utilizes consumer insights to guide execution• Proactively looks for opportunities to improve on the customer experience through the lens of business needs• Collaborates across the Marketing organization to maximize the development of effective, engaging content• Manages in-house resources and/or works with freelancers/agencies that develop and execute projects• Facilitates communication upwards and across project team including project status, project schedules, justifications for variances, and technical information (architecture, design, specifications, and implementation objectives) Show less

• Managed marketing content development for all Securian Financial business units, including Retirement Plans, Group and Individual Life Insurance, Individual Annuities, Financial Institution Group, Securian Asset Management and Wealth Management Group• Wrote and edited retirement, investment and insurance marketing copy as a champion for the customer, including new product materials, direct mail packages, flyers, brochures, postcards, e-newsletters, print/digital ads, infographics… Show more • Managed marketing content development for all Securian Financial business units, including Retirement Plans, Group and Individual Life Insurance, Individual Annuities, Financial Institution Group, Securian Asset Management and Wealth Management Group• Wrote and edited retirement, investment and insurance marketing copy as a champion for the customer, including new product materials, direct mail packages, flyers, brochures, postcards, e-newsletters, print/digital ads, infographics, presentations, technical docs, white papers, email journeys, social media posts, website content, landing pages, articles, video scripts and environmental branding• Developed engaging creative concepts and marketing campaigns that spur B2B/B2C audiences to act (e.g., employers, financial advisors, employee benefits advisors, consultants, intermediaries, brokers and consumers)• Managed, trained and directed the work of freelance writing pool, on-site temp writer and external agency writers• Ensured accuracy, brand tone, voice and style consistency, compliance and regulatory standards • Collaborated with stakeholders to create and execute marketing/communications plans that support business goals Show less

• Coordinated, wrote and edited internal/external marketing materials for the University's Boynton Health Service, including a full range of print, web, social media and e-communications• Met with internal clients to assess communications needs, develop targeted messaging/campaigns and identify/develop effective marketing strategies• Executed public relations efforts, conduct interviews, research health issues and write press releases• Coordinated and managed multiple communications… Show more • Coordinated, wrote and edited internal/external marketing materials for the University's Boynton Health Service, including a full range of print, web, social media and e-communications• Met with internal clients to assess communications needs, develop targeted messaging/campaigns and identify/develop effective marketing strategies• Executed public relations efforts, conduct interviews, research health issues and write press releases• Coordinated and managed multiple communications projects across marketing platforms simultaneously• Negotiated with University printing and mailing vendors to produce and distribute marketing collateral• Initiated training and implementation of web-based project management tool• Served as Interim Communications Manager (January - April 2014), supervised marketing team and oversaw/managed all communications Show less

• Managed the creation and ensured consistency, accuracy and compliance of all marketing communications promoting Globe Education Network’s 25 colleges• Consulted and worked collaboratively with internal stakeholders to create effective marketing strategies; develop/implement new approaches, including a Community Responsibility Annual Report• Wrote copy for a full range of marketing and advertising campaigns including direct mail pieces, billboards, flyers, postcards, brochures… Show more • Managed the creation and ensured consistency, accuracy and compliance of all marketing communications promoting Globe Education Network’s 25 colleges• Consulted and worked collaboratively with internal stakeholders to create effective marketing strategies; develop/implement new approaches, including a Community Responsibility Annual Report• Wrote copy for a full range of marketing and advertising campaigns including direct mail pieces, billboards, flyers, postcards, brochures, letters, radio scripts, print ads, and advertorials• Developed internet marketing efforts such as SEO web content, landing pages and banner ads, including producing 200+ unique web pages as part of a site restructure• Provided writing, copyediting and proofreading services to other departments, campuses and groups• Conducted on-camera, phone and in-person interviews with students, campus directors and others to gain insight into Globe’s business and enhance marketing tactics• Supervised the work of other writers and freelancers Show less

• Created greeting card sentiments in a variety of styles, including conversational prose, humorous and inspirational, for the nation’s largest provider of direct-mail social expression products

• Was solely responsible for the direct selling of The Personal Touch and Current Fundraiser catalog merchandise through the creation of sell-copy for all related print and website marketing components• Provided ongoing copy writing, editing and proofreading support to the Advertising and Product Design groups• Initiated and coordinated the development of website style standards for all Current business units• Ensured the accuracy of all copy details, including clarity and… Show more • Was solely responsible for the direct selling of The Personal Touch and Current Fundraiser catalog merchandise through the creation of sell-copy for all related print and website marketing components• Provided ongoing copy writing, editing and proofreading support to the Advertising and Product Design groups• Initiated and coordinated the development of website style standards for all Current business units• Ensured the accuracy of all copy details, including clarity and consistency of marketing strategies• Researched product information and studied research data on customer profiles and preferences Show less

• Wrote news and feature articles for Ecolab’s employee magazine, The Ecolab Vision (20,000+ circulation)• Performed special projects including developing and writing a sales training manual

• Coordinated the entire publication process of award-winning employee magazine, The Ecolab Vision• Provided complete copy writing, design and project management support for a variety of communication vehicles including newsletters, press releases, internal and external websites, brochures, video scripts and speeches• Worked with staff, clients and vendors to develop and prepare communication messages that were accurate, creative, consistent, and clear with proper grammar, punctuation… Show more • Coordinated the entire publication process of award-winning employee magazine, The Ecolab Vision• Provided complete copy writing, design and project management support for a variety of communication vehicles including newsletters, press releases, internal and external websites, brochures, video scripts and speeches• Worked with staff, clients and vendors to develop and prepare communication messages that were accurate, creative, consistent, and clear with proper grammar, punctuation and usage• Conducted interviews with executives, scientists, members of the field sales force and customers• Supervised the work of other writers and freelancers Show less

• Coordinated all communications efforts including implementing a communications plan and media relations activities• Created/managed website and wrote newsletters, flyers, brochures, press releases and special reports• Served as coordinator of the Ramsey County League of Local Governments

• Wrote constituent letters, press releases and media advisories, conducted research and led tours of the U.S. Capitol

• Coordinated 60-member staff including news, advertising and business departments (4,000 circulation)

• Wrote and produced ward newsletter and citywide survey, addressed constituent concerns, provided staff support

• Wrote news, government, crime, sports, business and feature articles (5,000 circulation)