Cheryl Saw 🙋🏻‍♀️ Email & Phone Number

Australia

Melbourne, Vic, Au

Currently consulting on Product Growth, Product Marketing and GTM Strategy with the Patients & Practices Team to enhance the care experience across Australia. My focus is on scaling revenue growth, identifying scalable position-market fit, and driving increased demand and adoption of Telehealth services, while also fostering long-term customer retention through successful Payments subscription model. HotDoc is the leading health-tech solution and Australia's largest and most trusted patient engagement platform with over 21,000 listed doctors and 11 million active patients.

Have a sticky Product Growth problem? You're in the right place!🕵️ I believe there's always a way to fix any challenge! I get excited solving for complex customer and business problems and is always actively looking to support start-ups, scale-ups and/or businesses with short-to-mid term growth projects.🚀 Here's how I can help:➶ B2C/D2C Product-Led Growth➶ GTM Growth Strategy & Ops (incl. Pricing, Promos & Partnerships) ➶ Online Marketplaces➶ PLG Growth Experiments via Desktop, Web & Mobile➶ APAC User Community Building➶ GenAI Monetisation ➶ Product-and-Position Market Fit ➶ People & Team Advisory Past & Current Engagements: 🏆 Fractional Growth Advisor to Indonesia Trade Mission Tech Seed/Start-up @ Haymarket HQ 🏆 Fractional Growth Advisor to Founders in SaaS solutions to reach product-and-position market fit🏆 Fractional Consumer Growth Advisor in Health Tech focusing on online marketplace and GTM strategy📧: growwithchez@gmail.com

THE LIGHTMAKERS is a personalized, 1:1 mentorship program I founded during Covid to give back to the community and help young, emerging professionals navigate the complexities of the Tech industry. What began as a few informal conversations grew into a thriving network of over 30+ ongoing lightmakers across Australia.I'm deeply passionate about empowering individuals to unlock their full potential and achieve their personal and professional goals. I believe in the power of dreaming big, being intentional, and living a purpose-driven life. There are no limits to what you can accomplish when you're focused and committed to your vision.🏆 Here’s how I can help:➶ Build your confidence to navigate complex conversations with colleagues and/or Managers. (i.e. promotion, salary negotiation, etc)➶ Support you with achieving your career goals (i.e. resume, interview preparation, etc)➶ Be your biggest advocate in helping you reach your personal and career goal!Together, let’s learn, grow & light the way for others.📧: hellolightmakers@gmail.com

*prioritising personal family commitments

San Jose, Ca, Us

Awards:* 2023 recipient of APAC International Superstar Award - Digital Media International Sales Conference* 2021 recipient of APAC All-Star Award - Digital Media Sales ConferenceProfessional Network:* 2024: Executive Co-Chair, Asian/Pacific Islander (APIA) Network * 2022-2023: ANZ Site Lead, APIA NetworkBuilt and led Adobe APAC first and only in-region Product Growth team of 6 direct reports*, to drive up subscription and adoption of the world's leading creativity and productivity solutions at Adobe, in the fastest-growing region, APAC to its next evolution. Focusing primarily on driving successful international A/B growth experimentation tactics in monetization, winback & retention, uniquely to over 15+ countries to scale revenue growth across Asia Pacific. 🚀*Direct reports included 3x Growth Product Managers, Growth Engineer, UX Designer, Test Analyst located remotely in Singapore, Sydney and Seoul.

San Jose, Ca, Us

Awards:* 2023 recipient of APAC International Superstar Award - Digital Media International Sales Conference* 2021 recipient of APAC All-Star Award - Digital Media Sales ConferenceProfessional Network:* 2024: Executive Co-Chair, Asian/Pacific Islander (APIA) Network * 2022-2023: ANZ Site Lead, APIA NetworkLed successful Go-to-Market (GTM) strategy across 15+ countries in Asia Pacific, as fastest growing region in International GTM strategy to scale revenue growth and drive up acquisition, usage and engagement of Adobe Acrobat, Adobe Sign & Adobe Stock.

Newark, Nj, Us

Enhance JAPAC trialists & paid member experience to 2x listening engagement, app adoption and online sales on Audible.com.au, an Amazon company. • Execute tactical product growth initiatives i.e. personalised & seasonal theme promotions & partnerships, driving up +15% member opt-in and +30% orders lift.• Increase +27% CTR Audible Original Podcasts engagement and improved +5% exit instances, driving up listening score and user engagement to learn and engage with wider audio content library.• Lead as APAC Geo Expert driving strong product & segment messaging and user positioning across user journey.

Irving, Tx, Us

Led ANZ first Product Marketing & GTM Growth strategy to successfully launch multi-online marketplaces from 0-1 of over ~400+ SKUs of iconic products (ie. Huggies, Viva, Kleenex, U by Kotex, etc) and deliver best user experience on Amazon, Coles Online & Woolworths to drive up revenue and online orders uptake. • Developed ANZ best-in-class market narrative driving +30% sales post-launch, driven by successful GTM strategies formed by customer voice, user research and competitive studies.• Own annual Marketing & GTM plan to drive strong growth actions driving +40% YoY, with regular reviews with leadership on what’s working vs what’s not in quarterly reviews, weekly QBRs, sales and category meetings, etc.• Collaborated with Amazon Alexa team to merchandise Huggies Voice App on Amazon online channels to boost +30% engagement and +25% sales increase in Huggies-related products.

Sydney, New South Wales, Au

Successfully delivered multiple digital web & mobile app projects from new builds to regular maintenance, on time and within budget, across 10+ consumer & healthcare clients like: Carnival Cruise Lines, Schwarzkopf, Electrolux, MSD (Belsomra, Women's Health), Charter Hall and more.

Adelaide, South Australia, Au

Successfully led Brand Activation, Growth Marketing, GTM and User Community Growth & Engagement to increase and engage MBA online enrolments globally. Key achievements included launching Bachelors of Business degree to cater for wider market level and successfully drove over 80+ physical and virtual student community events featuring panel discussions, thought leadership, social forums to increase student engagement beyond just studies.Australian Institute of Business (AIB) is Australia’s largest online MBA provider. AIB has a global network of more than 20,000 students and alumni from 95 countries. The AIB Master of Business Administration degree is delivered online, and is industry focused with practical, flexible learning designed for today’s changing business world.

Masters Of Marketing, Marketing

Gem Trailblazer Summer Program, Business/Marketing

Bachelor Of Arts (Ba), English & Anthropology