With over 8+ years experience as a Sr. Growth Leader, I have a unique blend of deep expertise in Product-Led Growth & Go-To-Market Sales Strategy scalling revenue growth across diverse industries: SaaS (Adobe, Amazon), FMCG (Kimberly-Clark), Health-Tech, Ed-Tech, and Digital Agency.Currently operating as a Fractional PLG & GTM Strategist working with start-ups and scale-ups to achieve scalable product-and-position-market fit.🏆 Proven track record in doubling B2C/D2C/SMB user & revenue growth for brands of +$MM across acquisition, activation, and retention via:➶ Effective GTM growth strategies & execution incl. pricing, promos, strategic partnerships & product service and feature launches,➶ Built from ground up, and led Adobe APAC's first Product Growth Team of 6+ direct reports,➶ Launched and scaled online marketplaces from 0-1, ➶ GenAI monetisation across 15+ APAC countries,➶ High conversion A/B testing PLG experiments via mobile, web and desktop, ➶ Focussed user journey mapping, market and product positioning, ➶ In-depth international market and user expertise. 🤝 With 3+ years people leader experience managing 6+ direct reports, I led hybrid & remote product growth teams to foster strong team collaboration, partnerships, innovation and building cultural leaders at the core. ✨️ A self-starter, problem solver, driven builder & business mindset and believes in winning as a team. I strive to make the complex simple, and have a natural knack at bringing teams together and collaborate to make magic. ☀️ Life outside work: emerging professionals mentor, diversity advocate, hot yoga yogi, true crime docos on repeat & dogaholic @_hellotaco 🐕