Cheryl Sheppard Email and Phone Number
Cheryl Sheppard work email
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AboutPartner and CMO of an award-winning global 🌎 hospitality agency working with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, franchising, advisory services and project management. WHAT WE DO: We are a global agency for the hospitality and food retail industry. We offer 360° services; advisory, concept development, design, franchising & licensing and operational asset management.BESPOKE SOLUTIONS FOR EVERY NEED: Whether you are looking to start a casual café or want to give your customers a refined, upscale dining experience, we can help. We’ve guided the creation of large food halls, high-end restaurants, turned around failing restaurants, overseen licensing agreements for celebrity chefs, brought fresh & modern spaces to luxury hotels and more. We turn your vision into reality!WHERE YOU’VE SEEN OUR WORK: - Expo 2020 Dubai- Nakheel Foodhall - Dubai, (UAE)- Waldorf Astoria- St. Regis Hotels & Resorts- OverJar - Riyadh, (Saudi Arabia)- Phoenicia Beirut- Harrods- Mix By Alan Ducasse - Dubai, (UAE)- Westin Hotels- Marriott- HiltonEXCLUSIVE ACCESS: When you work with us, you gain access to a huge portfolio of brands, experience and connections we’ve made being in this industry for over 20 years (including working with celebrity chefs like Alain Ducasse and Matthew Kenney).ABOUT ME: I’ve spent over 20 years in the marketing industry working in the UK and the UAE within media, events, FMCG and digital roles. I joined TGP in 2014 and have been specialising in F&B marketing working with some of the biggest names in the hospitality space, and carrying out advisory contracts all over Europe and the Middle East.SERVICES:- Branding & Concept Development- Interior Design - F&B Master Planning - Market Studies/Analysis- Project Management Through To Opening- Restaurant Turnarounds- Operational Management - Franchising & Licensing Agreements- New Restaurant Consulting/Franchising- Investor RepresentationLEARN MORE: Connect with me here on LinkedIn or visit our site at https://www.tgpinternational.com
Tgp International | Creating World-Class F&B And Retail Brands
View- Website:
- tgpinternational.co.uk
- Employees:
- 230
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Tgp International | Creating World-Class F&B And Retail BrandsLondon, Gb
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PartnerTgp International | Creating World-Class F&B And Retail Brands Aug 2022 - PresentLondon, England, Gb
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Chief Marketing OfficerTgp International | Creating World-Class F&B And Retail Brands Aug 2021 - PresentLondon, England, Gb
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Managing PartnerBy Chloe. Jul 2020 - Aug 2021New York, New York, Us -
Group Marketing DirectorQoot Co. May 2018 - Jul 2020Riyadh, Riyadh, SaRestaurant marketing 16 brands internationally -
Group Sales & Marketing DirectorTgp International Aug 2017 - Apr 2018London, England, Gb
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Sales & Marketing DirectorTgp International Jul 2015 - Jul 2017London, England, Gb
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Head Of Sales & MarketingBrothers Drinks Co. Ltd Feb 2014 - Jun 2015Shepton Mallet, Somerset, GbResponsible for the global marketing of a FMCG drinks brand.• Manage and drive all aspects of the brand across multiple channels to maximise sales/profitability • Responsible for £2million marketing and sales budget • Develop and implement marketing strategies for the brand in UK and international markets• Create and activate multi-channel marketing campaigns; ATL/BTL channels - TV, cinema, radio, outdoor, digital & social, festivals/events/trade shows and PR• Management of marketing and sales teams, and multiple agencies; design/research/sales • Focus on NPD to drive the business forward and optimise new business opportunities• Develop defined positioning, brand identity and communications to trade/consumer audiences • Commercial focus with key accounts both on and off trade; building and developing relationships • Working with distributors overseas to build sales of the brand internationally in over 25 markets; including Canada, Russia, Thailand, Singapore, US, AUS, and Europe• Develop key partnerships with like-minded brands to extend reach -
Consumer Marketing ManagerBrothers Drinks Co. Ltd Feb 2011 - Jan 2014Shepton Mallet, Somerset, Gb• Develop and implement consumer marketing strategies for the brand in UK/international markets• Build relationships and plan activity with on and off trade accounts to increase rate of sale • Activate consumer facing activity across numerous channels; ATL and BTL channels• Web, viral and social networking campaigns, delivering record levels of engagement • Plan and manage market research strategy: consumer quan/qual, and trade data through CGA, Neilson, IRI, TGI, and Mintel market intelligence• Brand guardian and responsible for development of brand guidelines • Identify commercial opportunities and negotiate partnerships across festivals • Negotiate and manage consumer-facing sponsorship deals• Provide on-going evaluation of brand performance• Generate consumer and trade press coverageAchievements:Growth of Brothers social media base from 10k to over 200kBuilding email database of 70k from zero Established Brothers as market leaders of digital within industryDoubling cider volumes at over 15 UK festivals in 2011 and 2012 Successful launches of New Brothers flavours, including rebrand of Tutti Frutti to Wild Fruit and concept creation of new Lemon flavoured cider
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Brand Marketing ManagerFuture Publishing Jun 2005 - Jan 2011London, England, Gb• Strategically plan marketing activity across Future’s automotive and sports portfolio across print, online and live events (30 brands reaching in excess of 3 million consumers each month). • Managing a team of 4, providing them with direction to ensure objectives are met.• Proposing annual marketing budget and managing budget across portfolio. • Create and manage marketing strategies to deliver competitive advantage • Developing marketing plans that interact with our enthusiast audiences, acquiring and retaining customers, and driving brand advocacy and loyalty. • Promote brands through multi-channel campaigns that deliver a proven ROI.• Develop relationships with key industry contacts and media partners to add value to our marketing activities, and negotiate mutually beneficial agreements.• Source sponsors and partners to maximise marketing opportunities.Achievements: Future Excellence Award for ‘2009 Marketing campaign of the Year’ (Dec 2009)Shortlisted for PPA Awards 'Best use of data' (Oct 2010)Increase in event attendances of 20%3 successful event launches now attracting 20k visitorsNumerous magazine launches/re-launches to maintain market leadershipProduct/Campaign ManagerSeptember 2006 – September 2007Marketing Executive June 2005 – August 2006Previous employer:DMGT Limited Senior Promotions Executive November 2003 – May 2005Direct Marketing Executive June 2002 – October 2003
Frequently Asked Questions about Cheryl Sheppard
What company does Cheryl Sheppard work for?
Cheryl Sheppard works for Tgp International | Creating World-Class F&b And Retail Brands
What is Cheryl Sheppard's role at the current company?
Cheryl Sheppard's current role is Partner of an award-winning global 🌎 hospitality agency working with passionate brands, clients and entrepreneurs to make their long-term vision a reality.
What is Cheryl Sheppard's email address?
Cheryl Sheppard's email address is cm****@****ape.com
Who are Cheryl Sheppard's colleagues?
Cheryl Sheppard's colleagues are Paulinus Efiok, Vincent Adira, Zak Carey, Richard Ghneim, Tarek Amin, Yan Fun Lee, Mohammad Shahmirzadi.
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