Cheryl Sheppard Email & Phone Number

London, Gb

London, England, Gb

London, England, Gb

New York, New York, Us

Riyadh, Riyadh, Sa

Restaurant marketing 16 brands internationally

London, England, Gb

London, England, Gb

Shepton Mallet, Somerset, Gb

Responsible for the global marketing of a FMCG drinks brand.• Manage and drive all aspects of the brand across multiple channels to maximise sales/profitability • Responsible for £2million marketing and sales budget • Develop and implement marketing strategies for the brand in UK and international markets• Create and activate multi-channel marketing campaigns; ATL/BTL channels - TV, cinema, radio, outdoor, digital & social, festivals/events/trade shows and PR• Management of marketing and sales teams, and multiple agencies; design/research/sales • Focus on NPD to drive the business forward and optimise new business opportunities• Develop defined positioning, brand identity and communications to trade/consumer audiences • Commercial focus with key accounts both on and off trade; building and developing relationships • Working with distributors overseas to build sales of the brand internationally in over 25 markets; including Canada, Russia, Thailand, Singapore, US, AUS, and Europe• Develop key partnerships with like-minded brands to extend reach

Shepton Mallet, Somerset, Gb

• Develop and implement consumer marketing strategies for the brand in UK/international markets• Build relationships and plan activity with on and off trade accounts to increase rate of sale • Activate consumer facing activity across numerous channels; ATL and BTL channels• Web, viral and social networking campaigns, delivering record levels of engagement • Plan and manage market research strategy: consumer quan/qual, and trade data through CGA, Neilson, IRI, TGI, and Mintel market intelligence• Brand guardian and responsible for development of brand guidelines • Identify commercial opportunities and negotiate partnerships across festivals • Negotiate and manage consumer-facing sponsorship deals• Provide on-going evaluation of brand performance• Generate consumer and trade press coverageAchievements:Growth of Brothers social media base from 10k to over 200kBuilding email database of 70k from zero Established Brothers as market leaders of digital within industryDoubling cider volumes at over 15 UK festivals in 2011 and 2012 Successful launches of New Brothers flavours, including rebrand of Tutti Frutti to Wild Fruit and concept creation of new Lemon flavoured cider

London, England, Gb

• Strategically plan marketing activity across Future’s automotive and sports portfolio across print, online and live events (30 brands reaching in excess of 3 million consumers each month). • Managing a team of 4, providing them with direction to ensure objectives are met.• Proposing annual marketing budget and managing budget across portfolio. • Create and manage marketing strategies to deliver competitive advantage • Developing marketing plans that interact with our enthusiast audiences, acquiring and retaining customers, and driving brand advocacy and loyalty. • Promote brands through multi-channel campaigns that deliver a proven ROI.• Develop relationships with key industry contacts and media partners to add value to our marketing activities, and negotiate mutually beneficial agreements.• Source sponsors and partners to maximise marketing opportunities.Achievements: Future Excellence Award for ‘2009 Marketing campaign of the Year’ (Dec 2009)Shortlisted for PPA Awards 'Best use of data' (Oct 2010)Increase in event attendances of 20%3 successful event launches now attracting 20k visitorsNumerous magazine launches/re-launches to maintain market leadershipProduct/Campaign ManagerSeptember 2006 – September 2007Marketing Executive June 2005 – August 2006Previous employer:DMGT Limited Senior Promotions Executive November 2003 – May 2005Direct Marketing Executive June 2002 – October 2003