Cheryl Sternman Rule Email & Phone Number

San Jose, California, United States

• Drive content development and strategy through landing pages, email marketing, digital ads, eBooks, white papers, videos, and more • Lead cross-functional Content Council • Partner with key stakeholders in Product Marketing, Social Media, PR, Events, Design, and Web • Maximize the potential of each content piece to support integrated campaigns• Develop best practice guidelines and comprehensive glossary to ensure voice, tone, and copy consistency across all teams• Work closely with third-party agencies and align deliverables with brand standards

San Jose, California, United States

• Created multi-tier content projects in strong collaboration with global campaign managers, product marketing managers, and visual designers• Mapped content pieces to the overall buyer’s journey to maximize engagement and optimize for conversion• Concepted campaign themes, messaging, taglines, banner copy, and CTAs• Led writing for digital ads, landing pages, event microsites, product names, and email flows to customers, prospects, and salespeople• Wrote scripts for event videos and product launches—and comms for executives• Articulated brand voice and tone for agency partners and global employee base• Crafted content best practices and usage guidelines to encourage consistency

Palo Alto, California

• Developed print and digital collateral for national marketing, wellness, and sustainability initiatives• Led rollouts for innovative food items, cold beverages, and proprietary ordering app• Project-managed all event-based marketing packages• Created implementation guides for company’s 1,000 cafés in 33 states• Collaborated daily with Chief Brand & Strategy Officer, graphic designers, and regional marketing directors

• Wrote two nationally recognized cookbooks and an award-winning blog• Authored countless articles for print and online food media • Worked as a professional recipe developer and tester• Served as a ghostwriter and editor-for-hire• Find complete details at http://cherylsternmanrule.com/

• Co-authored three-part book series on using case studies in higher education• Edited multi-authored manuscripts• Worked closely with leaders in higher education research

Eritrea

Taught 8th and 9th grade at Decamhare Comprehensive Secondary School

Graduate Of Professional Chefs Program

Ed.M., Higher Education/Higher Education Administration

B.A., Philosophy