Cheryl Tan Email & Phone Number

Singapore

Singapore

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. ---------------------------------------------------------------------------------------------• Provided day-to-day client servicing for local, regional and government clients in the healthcare, electronics, defence and petrochemical industries.• Proposed, managed and executed digital marketing activities across a range of digital marketing channels (SEO, social media and website content creation, social listening).• Created quarterly and post-campaign reports analysing the data and sharing actionable insights with the clients to optimize existing or future campaign and digital marketing efforts.

Singapore

SK Jewellery Group is a leading and established jeweller headquartered in Singapore. Founded in 1991, the Group has one of the largest retail presence in the region today.---------------------------------------------------------------------------------------------I have:- Managed and conceptualized online marketing campaigns and strategies for multiple ecommerce platforms, such as Shopee and Lazada.- Conceptualized Creative briefs in conjunction with graphic design teams to draft qualify content for ecommerce and social media platforms.- Utilized data to optimize the performance of online marketing efforts on social media channels and various ecommerce advertising methods.- Develop and execute e-commerce and online media campaigns to promote brand awareness, and attract new consumers.- Conducted competitor and brand perception research on local and international brands within the jewellery industry.

Singapore

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. ---------------------------------------------------------------------------------------------I focused on revamping the CRM operations by:- Analyzed and identified consumer behaviour insights based on past data and conducted competitor research in Singapore and Malaysia.- Utilized consumer data to convince key decision-makers, and liaised with mobile service providers to implement the proposed customer relationship management initiatives.- Sourced and negotiated with external vendors to successfully execute the proposed VIP customer event activities for marketing campaigns.- Created operational guides and trained store managers in the new CRM initiatives and mechanisms.- Liaised with the Malaysia team to conduct market research on Malaysia’s Ecommerce industry, and discussed potential partnerships with various online marketplaces.

Singapore

Black Marketing is a premium B2B marketing consultancy that specialises in enabling you to achieve your business objectives through LinkedIn. ---------------------------------------------------------------------------------------------I helped clients build their personal and company brand through the following:- Assist in the creation and execution of an outreach strategy based on the client's needs - Assist in generating new business leads for the clients via the LinkedIn platform - Monitoring campaign progress and produce monthly reports for the clients to document profile performance - Assist with overseeing and managing relevant LinkedIn platforms, such as Sales Navigator, to build target lists, identify active prospects on LinkedIn, message and qualify them- Create content for clients' profiles- Prepare and edit correspondence, communications and posts on LinkedIn with the objective to create engagement and generate leads

Singapore

MAGES Institute of Excellence is a private institution that provides high-quality tertiary level education for tomorrow's game designers, animators and creative computing experts. ---------------------------------------------------------------------------------------------I managed the company's digital marketing platforms through the following: - Strategized, proposed and executed differentiated digital marketing campaigns across the company's various platforms- Wrote creative content for social media platforms- Conducted market research on market penetration into China, India, Indonesia, and Myanmar- Events management - Assisted in content management for the company's new website- Assisted in the company's email marketing - MailChimp

Bachelor’S Degree, Social Sciences

Activities and Societies: 14th Creative Director for SMU VOIX Executive Committee, Assistant Director for VOIX Camp 2017, SMU Funk.

Exchange Program, Psychology & Marketing, Obtained 15 Credits

Spent a semester abroad in South Korea

Education record

Activities and Societies: Member of House Executive Committee, Vice-Captain of Rodney House - King of the Streets 2013 - Inter-House Games.