Cheryl Todmann Email & Phone Number

New York, Ny, Us

Brooklyn, Ny, Us

Brooklyn, Ny, Us

Lead and provide oversight of the College’s integrated marketing and communications strategy. Enhance the image, visibility, and awareness of Kingsborough Community College locally, regionally, and nationally. As a member of the senior leadership team, spearhead marketing initiatives through branding, advertising, and social media management, and boost brand visibility across multiple channels and platforms.

The Stars of New York Dance makes children's dance dreams come true. Raise dance education funds for children from low-income communities to help them develop discipline, confidence and self-esteem to succeed in school and in life. Provided more than 22,000 days of free dance education and training to New York City children.

New York, Us

Promoted from Director, Marketing & Communications. Oversaw the planning, develop and implementation of direct marketing fundraising strategies, marketing communications, and branding initiatives. I grew the organization’s broad base of support through direct mail acquisition, retention and cultivation strategies that increased gross operating revenue in these strategies beyond $3.5 million annually and led to deeper donor engagement. Researched cost efficiencies that wisely maximized net revenue and met goals for return on investment.

Brooklyn, Ny, Us

Designed and executed exciting and memorable special events, including community, fundraising, cultivation and stewardship events to attract new donors and cultivate existing donors. Oversaw all aspects of event production, budget forecasting and management, and supervised event staff, event consultants and vendors. Developed strategic communications and public relations strategies targeting donors, the media and the community. Secure sponsorships, in-kind donations, and programming partners for events and special initiatives. Launched and managed a young professionals committee to raise funds, and increase the visibility of BPL programs. Oversaw a Manager of Community Engagement and direct the initiatives and activities of BPL’s Friends Groups that raise funds and advocate on behalf of BPL.

Brooklyn, New York, Us

Promoted from Director of Community Relations. Directed the agency’s relationships with city and state elected officials, the media, community organizations, advocates and other external stakeholders. I managed its internal communications and media relations and increased its media coverage by 50% in the first year. I managed the organization's name change, key messaging and brand strategy efforts with the Taproot Foundation which resulted in increased visibility and awareness of the agency’s mission, programs and services, and visual identity. I secured more than $1 Million in capital and discretionary funding for the agency's headquarters and social services programs.

Designed and implemented multi-tiered fundraising plans to meet revenue goals, and secured strategic partnerships with corporations, foundations, individual donors and government funders to fund community events, programs and special projects. I raised $500,000 in cash, products and services within the first 18 months of incorporation.

New York, Ny, Us

Promoted from Marketing Manager. Managed cross-platform, on-air and off-channel promotional programs for national advertisers. Created original category and client-specific promotional on-air events, billboards and vignettes for sponsorship. Designated the official copywriter for all marketing assets: digital presentations, direct mail, trade ads, and videos. Served as liaison between Advertising Sales, Creative, Programming, Consumer Marketing and Media Planning departments.

Promoted from Marketing Manager. Engineered strategic marketing and fundraising plans to increase brand awareness and funders. Introduced corporate sponsorship as a new funding source and secured 22 new sponsors in one year. Booked the company for high-profile celebrity, corporate and community events including the Essence Awards and the American Black Film Festival (ABFF). Crafted press releases, media alerts, and executive statements, and served as company spokesperson for media interviews. Served as an arts-in-education dance instructor in Brooklyn public schools.

New York, Ny, Us

Promoted from Copywriter. Winner of the Ad Marketing Person of the Year Award, October 1997. Winner of the Sales Support Person of the Month Award, April 1997. Produced advertising sales category and client-specific PowerPoint presentations. Designated lead copywriter and creator of consumer and trade ads, special-issue sell pieces, client promotions and direct mail. Produced corporate videos and cable commercials. Coordinated logistics for national sales meetings and upfront season events.

New York, Ny, Us

Promoted from Marketing Analyst. Created advertising sales product-category and client-specific interactive PowerPoint presentations. Led copywriting for all sales tools including client proposals, brochures and marketing sell sheets. Analyzed and interpreted primary and syndicated research data for sales materials. Coordinated logistics for the annual sales meetings.

New York, New York, Us

Winner of the Award of Excellence. Created and coordinated promotional programs, events and campaigns for advertisers. Created publicity and event marketing programs to improve client relations. Developed a competitive analysis of advertisers to assist the sales team with leads for new business.

Brooklyn, New York, Us

Self-created position. Promoted from Administrative Assistant. Coordinated national sales promotion and added-value programs for national and regional advertisers. Executed marketing and public relations strategies for client-specific events and the ESSENCE AWARDS. Created marketing presentations and collateral materials for senior management, the sales force and the editorial team. Produced special-issue magazine supplements and managed vendor relationships with graphic designers, printers, photographers and fulfillment houses.

Certificate, Executive Education-Crisis Leadership In Higher Education

Certificate, Fuqua School Of Business Ford Mba Workshop For Minorities

B.S. Marketing Management, London, England Center-International Business