Cheryl Townsend-Bakkum Email & Phone Number

Denver, Co, Us

Responsible for strategic thought leadership for the sales organization. Oversaw development and provided tools and training to make the sales team as effective as possible. Responsible for analytics reporting team as well as SalesForce enablement team. Lead creation of hourly updates of Commercial Operations reporting allowing executive the ability to see real time results allowing for improved business decisions. Reports included: pipeline, bookings, customer revenue, renewal, termination, win loss ratio, days to close, account plans and activity tracking. Redefined sales stages to improve quality of pipeline and improve forecast accuracy. Create executive level sales report allowing executive insight into pipeline risk, conversion rates, and projected quarterly bookings. Responsible for implementing GeoPointe to help sales improve time and cost management as well as automating market segmentation of the sales workforce. Implemented changes to SalesForce to allow visibility into top deals, customer segmentation, client business issue and other metrics to drive visibility into client base. Key individual in creating budget and forecast around bookings as well as supports quota attainment reporting. Support Advisory leader in forecasting/budgeting and operational metrics reporting.

Greater Denver Area

Responsible for all accounting and financial functions at Welltok. Including cash management, AP, AR, Revenue Recognition, Treasury and GL. Also responsible for forecasting, budgeting, standard reporting, board reporting and reporting to our banks and venture capitalist investors. Implemented new processes to help ensure best practices are followed in regards to accounting and finance. Created operational metric sprecifically related to a SaaS company. Developed a 3 year strategic plan.

Responsible for Financial Operations, internal/external reporting, cash forecasting, while managing a team of 8. Role included a managing a successful $150M second lien term loan, implementing a reporting SharePoint site which allowed operation to see key financial metrics and creating a company wide scorecard to be used in monthly business reviews. Responsible for all board, cabinet, and external financial presentations including reporting to the private equity investors. Implemented numerous enterprise level reports identifying at risk revenues and product and customer profitability reports including creating processes to capture the data needed for the reporting. Lead due diligence efforts on a Medicare company acquisition culminating in a decision to focus growth towards other higher margin line of business.

Responsible for reporting, analyzing and interpreting commercial profitability for PacifiCare for the state of Colorado ($1.1B in revenue) while managing a team of 3. Communicated trends, contract changes and run rate to corporate actuarial and underwriting for use in pricing decisions and in alignment with pricing model releases. Developed monthly scorecard to give executive management overall view of the market and financial results. Created market segment level reports for the Medicare product to help identify areas for expansion and plan improvement. Coordinated monthly Commercial membership forecasting activities and prepared sales reporting and data needs in support of the growth initiatives.

Role included leading an integration team and member of the accounting sub-process team formed as a result of the merger. Evaluated processes, reporting, and organization structure to come up with the best practices. Managed a project to determine the most cost effective location for Asia Pacific call centers. Analyzed language skills, educational skills, facilities, government regulations and competitor location among other factors. Selected as one of seven key process team members to come up with the Business Case and Investment approval process for the enterprise. Set revenue quotas for the sales areas and tracked customer and dollar amount retention rate. Renewed focus on customer increased retention rate by 4%. Implemented a web-based management-reporting tool that gave executive management team real time access to customer and financial data. Partnered with a cross functional team that created new service offerings throughout approval, implementation and offer maturation.

Consultant- Planned, designed and instructed training course for a central procurement accounting system that was presented to professionals throughout the United States. Partnered with cross functional team that integrated several Department of Defense accounting systems into one centralized corporate database eliminating systems resulting in significant savings to the government.

Financial Analyst- Responsible for the cost, financial analysis and financial forecast for a $7 billion satellite development system. Assisted with business re-engineering efforts resulting in program savings of $455 million. Helped with the development of life cycle cost documents and Work Breakdown structure. Ran numerous sensitivity analysis resulting in 20% program savings.

Bachelor Of Science, Finance

Activities and Societies: Alpha Xi Delta, AF ROTC

Mba, In'T Business And Finance