PartnershipsLead two team members on third party, primarily non-endemic, advertising onsite and print inserts. Build strategy, oversee relationships with partners, execute tests, assess performance, seek optimizations and pursue new opportunities for growth. Strong internal cross functional partner relationships with IT, email, credit and logistics teams.OperationsLead nine team members on creative process; asset collection, submission, proofing, campaign setup, execution and ensuring campaign delivery. Design process workflows and structure the organization of the team accordingly. Support team in communications with sales, planning, merchants and external vendors as well as navigating the team through marketing strategy changes. Proficient in Salesforce. PlanningLead another nine team members on development of media plans inclusive of onsite and offsite inventory for each vendor across all categories. Establish go-to-market (GTM) process, rate card for KMN and seek new media offerings via partners’ ad product trainings. Ensure media tactics and mix recommended align with vendor’s strategy and goals. Guide campaign optimizations as well as insights for vendor reports and pitches. Work closely with sales, operations, analytics and activation teams.

Responsible for establishing key contractual standards and managing all aspects of contract negotiations with strategic digital inventory partners, e.g. top tier networks and CTV partners for Upfronts, programmatic deals and large scale sporting events. Maintain strong relationships with Agency Contract Ops Leads, Business Operations, Legal, Partnerships, and Research teams. Support Publicis agency teams to ensure scale and adoption of centrally negotiated terms and commercials. Serve as escalation point for agencies when they need assistance in resolving contract issues and facilitate contract disclosures requests for third party audits.

Publicis Media Exchange (PMX)Addressed global markets and clients need for guidance on how to address changes to standards in the industry, including ad verification in areas such as brand safety, viewability and ad fraud as well as digital video. Produced thought leadership content on marketplace updates, industry hot topics and innovative opportunities. Also, issued brand safety reports via Salesforce to global client, market and investment leads. Built and maintained team’s online Knowledge Center via Sitecore to house our team's content. Presented webinars with support from internal learning and development as well as marketing teams.

Primarily supported Digitas, Performics, Spark Foundry, Starcom and Zenith agenciesSuccessfully transitioned legacy agency standards into one consolidated set of terms to have one voice in the marketplace. Achieved designing contract operations playbook for all five PM agencies and beyond, which was used to educate and train agency teams. Coached each agency's contract operations leads in order to build contract operations expertise across the agency network. Provided strategic and operational guidance to hundreds of digital buyers ranging from junior level planners/buyers through executive leadership on contract operations best practices.

Supported MediaVest, Spark and Starcom agenciesDrafted and negotiated contracts and insertion order terms and conditions for digital media (4A's/IAB), including platform agreements, data sharing/transfers, social, sponsorships, NDAs and SOWs. Maintained thousands of approved digital media terms and conditions references in the insertion order system, Prisma by Mediaocean, particularly across Spark Foundry’s four internal agencies.

Spark Foundry is a Publicis Media agencyOversaw digital (e.g. display, programmatic, social, video), paid search and affiliate campaigns for performance marketing division. Directed seven digital activation team members. Led strategy using consumer research, negotiated with vendors, executed with traffic team, and used predictive media mix models with analyst team. Optimized to drive improvements of KPIs including leads, sales and revenue, e.g. cut a client's cost per application in half while increasing conversions by 30%. Consultant to clients by providing learnings from data insights on campaign performance.Clients: Ally Bank, Blue Cross Blue Shield Association (BCBSA), Health Care Service Corporation (HCSC), Harley-Davidson and Starbucks

As member of Center of Excellence team, served as process lead for team of planners, buyers and analytics team members. Evaluated current processes and initiated improvements based on feedback, observations and priorities. Maintained strong relationship with client procurement by enhancing procedures to ensure accurate client billing and internal revenue forecasts for senior leadership.Clients: AbbVie and Abbott DTC Divisions (Pharmaceuticals, Nutrition, Diabetes Care) representing $300 million in media spending

Strategically planned multi-channel, multi-million dollar national offline and online media budgets for portfolio of brands.Clients: Abbott Nutrition (EAS, Ensure and Glucerna brands), Abbott Diabetes Care (FreeStyle brand)

Traditional local planner for 70+ markets in TV, radio, print, sport and event sponsorships. Partnered with vendors and investment teams to bring the campaigns to life; ordering, trafficking, and optimizing media.Clients: American Family Insurance and Tim Hortons

Assisted with the establishment of timelines for plan development, presented recommendations to clients and maintained media budgets. Utilized Donovan Data Systems and MediaTools.Client: American Family Insurance

Created advertising schedules for free standing preprint inserts and newspaper display adsClients: A.C. Moore Craft Stores, Modell's Sporting Goods, and Rite Aid Pharmacy

Crafted creative briefsClients: Ariat, Bridgestone/Firestone, Chicago White Sox and Wrangler Jeans

Conducted sales calls and placed advertisements in special publications and the weekly entertainment section of the suburban newspaper