Cheryl Travis Email & Phone Number

SUMMARY: Oversee the advertising and marketing initiatives of the companies 30+ clients. Work closely with external partners, properties, and the corporate office, and parent investment company to develop marketing communication strategies that resonated with our customers. KEY RESPONSIBILITIES• Develop and execute marketing strategies that drive revenue, occupancy, and brand awareness.• Conceptualize, execute, and monitor marketing campaigns to promote the company's value propositions and improve brand positioning.• Produce creative assets, including design and copy, for marketing communication deliverables.• Lead content marketing efforts and social media strategy to engage customers and improve brand awareness.• Support promotional concepts, services, and marketing strategies that led to sales growth and increased net operating income.

Kansas City, Mo, Us

SUMMARY: During my tenure as the Creative Director and Director of Marketing reporting to the COO at Worcester Investments, I was responsible for implementing a full cross-channel marketing strategy across 38 companies. My role included developing marketing and digital marketing strategies, overseeing the creative direction, campaign management, and creating all digital and print marketing materials. KEY RESPONSIBILITIES• Worked with the executive team to set the company's overall strategy.• Redesigned and developed 15 company websites, including implementing Worcester Communities SEO and SEM strategies.• Reported KPIs to measure the success of marketing and creative campaigns and provided research and analytics to evaluate their effectiveness.• Oversaw all marketing editorial content creation and posting, including blog and email marketing, social media, and reputation management.• Created powerful and engaging PowerPoint presentations for sales presentations and seminars.• Managed the re-branding of all Worcester Companies' logos.

SUMMARY: As a Creative Director at Four States Marketing, I oversaw all forms of video, digital, and print marketing, including television, PR, newspaper, billboards, print collateral, digital advertising, website development, and social media marketing. My role was to create compelling and shareable content that extended our community. KEY RESPONSIBILITIES• Developed and executed marketing strategies that effectively utilized various marketing channels and mediums.• Orchestrated the creation of compelling and entertaining content that was informative and shareable.• Maintained a strong understanding of user-centered experience design, brand development, digital marketing, and the creative process.• Led a team of freelance copywriters, designers, videographers, and existing marketing team members to ensure the delivery of high-quality marketing materials.

Los Angeles, California, Us

SUMMARY: As a Creative Lead at J2 Global, I had the opportunity to work with a diverse set of clients from various regions including the US, Europe, Asia, Australia, New Zealand, and Canada. My role involved coordinating with product development, sales, and operations to create integrated product and campaign launch plans, ensuring our content resonated with the intended B2B audience across multiple industries, and driving traditional lead generation and conversion from event marketing. KEY RESPONSIBILITIES• Worked with various cloud services, hosted services, enterprise software SaaS, B2B, and B2C clients such as eFax, eFax Corporate, eVoice, Keep It Safe, One Box, Campaigner, ZIFF DAVIS, IGN, and Ask Men.• Played an editorial role in ensuring consistent brand voice across multiple industries.• Drove lead generation and conversion through event marketing including corporate presentations, conferences, and online webinars.• Delivered critical KPIs to achieve sales goals by product line.ABOUT J2 GLOBAL: j2 Global, Inc. provides cloud-based, business-critical communications and storage messaging services. It operates through two segments: Business Cloud Services and Digital Media. The Business Cloud Services segment offers Internet fax, virtual phone, hosted email, email marketing, online backup, unified communications, and CRM solutions. It markets its services under the brand names eFax, eVoice, FuseMail, Campaigner, KeepItSafe, and Onebox and also operates a messaging network. The Digital Media segment offers news and reviews of technology products on its web properties, which include PCMag.com, ExtremeTech.com, ComputerShopper.com, Toolbox.com, and Geek.com. This segment also operates BuyerBase, an advanced ad-targeting platform; LogicBuy.com, a leading provider of online deals; and Ziff Davis B2B, a leading provider of research to enterprise buyers and leads to information technology vendors.

Atlanta, Georgia, Us

Teach evenings when business permits at the Art Institute of Los Angeles (Santa Monica). I communicate in an open and honest manner that establishes credibility, and set a high bar to students to realize their truest potential.Classes Include: Brand Strategy, Fundamentals of Marketing, Principles of Marketing Research, User Experience (UX), Information Design, Website Development, Advanced Web Scripting, UI, Javascript, Image Manipulation, Digital Image Manipulation, E-Commerce, Portfolio 1, 2 &3.

SUMMARY: As a Creative Director at The Design Equation, I was responsible for leading a highly creative team through a diverse range of marketing projects, while fostering collaborative client relationships. With my expertise in digital design and online marketing, including photography and videography, I excelled in delivering impactful and influential work. KEY RESPONSIBILITIES• Led, coached, inspired, and motivated the creative team to create remarkable work across multiple platforms.• Managed all aspects of client services, working closely with clients to develop, manage, and grow brand initiatives.• Built positive and trusting client/agency relationships by achieving client objectives with efficiency and effectiveness, resulting in a strong revenue stream and profit for the agency.• Identified new business opportunities among existing clients while generating new sales and marketing initiatives to increase profitability.

Burbank, Ca, Us

SUMMARY: As a retail buyer for The Warner Bros. Gallery, I was responsible for selecting, developing, and procuring all merchandise, as well as supervising associate and assistant buyers. My key contributions included delivering effective retail campaigns, assisting in product strategy development, and analyzing product trends to ensure financial success.KEY RESPONSIBILITIES• Developed and executed merchandise strategies in line with seasonal and annual sales plans, resulting in increased revenue and profitability.• Collaborated with cross-functional teams to create effective retail campaigns that addressed shopper marketing challenges and led to increased retail purchases.• Conducted in-depth analysis of product trends and historical data at the department/classification level to identify opportunities for growth and optimization.• Oversaw the performance of associate and assistant buyers, providing guidance and support to ensure the success of the merchandise team.• Maintained strong vendor relationships, negotiating favorable terms and pricing to maximize profitability.• Consistently met or exceeded goals for gross margin, gross margin return on investment (GMROI), and inventory turnover.

Burbank, Ca, Us

SUMMARY: As a Product Development Manager for Warner Bros, I was responsible for overseeing the entire product design and development process, from conception to packaging for two unique divisions. Under my leadership, sales volume increased by 240%. I managed development for multiple categories and lines simultaneously, while also participating in competitive analysis and ensuring the financial success of the area.KEY RESPONSIBILITIES• Managed the development of product and packaging for multiple categories and lines simultaneously.• Participated in competitive analysis of both direct competitors and stores to gain trend inspiration and evaluate product assortments, pricing, merchandising strategies, and business opportunities.• Recommended creative ideas and products to build business, translating new concepts into marketable, salable products and product lines.• Worked with licensees, design team, and freelance artists in all creative aspects of product production and development.• Oversaw and managed brand reputation, ensuring product design excellence by maintaining strict character and product integrity.• Provided quality control over concepts and projects, ensuring that each product met the highest standards.

New York, Ny, Us

SUMMARYResponsible for assortment, store distribution and delivery of all merchandise for the Men's Polo department. Promoted to Senior Assistant Buyer from the Women's Shoe Division.KEY CONTRIBUTIONSProvide input in sales forecast and OTB discussions that review sales and inventory against financial goals, and recommend changes to future order quantities, deliveries, pricing or markdown strategies.Analyze product trends and historical data at departmental/classification level.Participate in product review meetings with other divisional buying teams.Attended Market. Assembled and procured appropriate merchandise assortments.Control Margin through strategic planning of markdowns and purchase of off price merchandise.

San Francisco, Ca, Us

SUMMARYResponsible for assortment, store distribution and delivery of all merchandise for the Women's Knits and Sweaters. Volume $120 Million. Promoted from Men's Knits after 6 months. In addition, while working as a Planning Manager at Banana Republic, I conceptualized, programmed and implemented the companies first Bottoms Up Planning System.KEY CONTRIBUTIONSParticipate in product review meetings with other divisional buying teams.Provide input in sales forecast and OTB discussions that review sales and inventory against financial goals, and recommend changes to future order quantities, deliveries, pricing or markdown strategies.Analyze product trends and historical data at departmental/classification level.Attended Market. Assembled and procured appropriate merchandise assortments.Control Margin through strategic planning of markdowns and purchase of off price merchandise.

Responsible for assortment, store distribution and delivery of all merchandise for the Boys Department.

KEY CONTRIBUTIONSProvide input in sales forecast and OTB discussions that review sales and inventory against financial goals, and recommend changes to future order quantities, deliveries, pricing or markdown strategies.Analyze product trends and historical data at departmental/classification level.Control Margin through strategic planning of markdowns and purchase of off price merchandise.

Store Manager of the Women's Retail Clothing Store