LexisNexis Risk Solutions is a leader in providing essential information to help customers across industry and government assess, predict and manage risk. We are part of LexisNexis Risk Solutions Group, a portfolio of brands that span multiple industries providing customers with innovative technologies, information-based analytics and decision tools and data services.

With 25+ years of experience spanning Sales, Marketing, and Finance, I lead a team responsible for Solutioning, Sales Operations, Demand Generation, and the Tech stack. Focusing on Sales and Marketing best practices, we build sales enablement strategies to improve business processes through system automation, integration, data normalization, monitoring, measuring, and optimization in support of business growth.

Systems Management: Salesforce.com Administration, Eloqua Administration and SharePoint Administration•Provided operational support, technical assistance, process documentation, platform migrations,system integrations, automated workflow design, data segmentation, and end-user support for Systems.•Built multi-channel, multi-touch campaigns along with workflows and daily auditing routines to ensureproper lead routing, treatment and timing of inbound leads and root cause analysis/discovery.•Marketing Analytics, Data readiness, preparation and blending of flat files, Eloqua, Salesforce andAPI data as well as Generated quarterly statistical performance data reports to evaluate campaignperformance.•Business-line divesture project – Designed, built, tested and executed several complex analyticworkflows in Alteryx to prepare and transform all data for isolation and extraction.

Providing business processes in support of Sales Enablement: • Systems Management in support of Sales Enablement: Salesforce.com Administration, HubSpot Administration, Pardot Administration, Wrike Administration, Workfront Administration, Sharepoint Administration. • Responsible for the overall administration, configuration, design, functionality, API’s, 3rd Party integrations, systems documentation, training, enhancements, user support, change management and enhancements.• Independently managed the following data migrations: CRM data from in-house solution to CRM Dynamics, CRM Dynamics data to Salesforce.com and Pardot marketing data to HubSpot.• Implemented TalkPush (e-Recruiting) solution into HubSpot - worked with stakeholders to translate needs into technical solutions and configured the system to accommodate an integration with Facebook resulting in 100% of the recruiting leads being received and routed based on pre-planned treatments without exception. • Collaborated with Sales and Marketing (nearshore and offshore) to design and build optimized workflows with triggered treatments based on audience actions, in support of multi-channel automated workflow campaign strategies to deliver company solutions in a compelling and value-based approach to prospects and customers.• Prepared and Analyzed business and marketing campaign effectiveness.• Managed and Inside Sales team, providing Sales Analysis and reporting to strengthen and refine strategies to gain a higher volume of MQLs.• Managed corporate Customer Satisfaction (CX) Survey and provided in-depth business analysis of structured and unstructured data via Excel and interactive PowerBI visualization dashboard.• Supported new revenue opportunities through proposal solutioning and strategic positioning of services to prospects and clients. • Managed the Proposal/Solutions Team.

Primarily focused on Sales Enablement:• Responsible for the overall configuration, design, functionality and end-user support of Salesforce.com, including documentation, training, change management and enhancements based on Stakeholder requirements and expectations of Sales and Marketing.• Managed and performed the entire Data Migration Process including but not limited to all aspects of the data readiness process (salesforce data schema setup, reporting, auditing and dashboards) of historical customer and contract data from legacy Lawson system and prospecting/forecasting data from excel spreadsheets.• Created user documentation and provided initial and ongoing training and support to Sales and Marketing Leadership and key Financial team members. Directly Managed Inside Sales team. Provided leadership and direction to grow portfolios and increase quality leads passed to Sales. Developed and implemented marketing plans and analyzed results. Created forecasting analysis to identify lead trends.• Evaluated Sales Forecasting and commissions for Financial Analysts to identify process improvement. Based on disparate data systems, excel database and various types of analytics/reporting - MS Access would provide operational improvement needed. Independently built system by restructuring manual procedures into automated steps delivering one fully encompassed, commission and forecasting system that decreased manual effort by 12 hours per run.• Responded to BPO Request for Proposals (appx. 80 per year).

• Planned, developed and implemented Access database to automate monthly commissions, reporting and analysis in 30 minutes based on Ultimate to Child DUNS match-up.• Analyzed projected and actual forecasting data to provide input for key decision making and strategic planning.• Siebel Sales Pilot Manager: Performed system analysis, testing, implementation and user support for Siebel transition. Validated results and performed quality assurance to assess accuracy of Sales and Marketing data. Maximized team knowledge and productivity by effectively training, monitoring and directing Sales in application of best practices and regulatory protocols of Siebel.• Developed PowerPoint presentations with Sales and Marketing projected vs actual Summaries.

Provide support to Industry Expert Consultants for address quality services offered by Acxiom AbiliTec product.- Analyze client/prospect data files to uncover data anomalies. - Document findings and provide solution recommendations.- Support day-to-day efforts of New Business Development in the retail segment by leveraging business insight, technical knowledge and experience. The New Business Development Group was comprised of Sales Executives, Marketing Consultants and Statisticians (Modeling & Analytics).Implementation, design, development and maintenance of systems (tools/processes) needed to operate a sales team in the most efficient manner. Below are some of the systems I developed.- Customer, Lead and Prospect Tracking Database, Engagement Tracking Database, - Forecasting/Pipeline Tracking, Boilerplate Library, Associate Skill-set Database, Facility Seating Database, Northwestern Marketing School Database, Campaign Tracking Database.