Cheryl Watterson Email & Phone Number

Granger, In, Us

South Bend, In

Created an online B2B social media networking community with over 260 local business members. Coordinated local social media events to network and discuss marketing and business growth strategies. Developed major referral partners both locally and nationally and promoted through our online advertising, publications, and social media platforms.

South Bend, In

Provided one-on-one security consultation to homeowners determining needs and offering effective security solutions. Maintained new residential customer accounts, provided solid customer service and built strong relationships that increased referral base. Designed and promoted customized security systems utilizing the latest cutting-edge web based technology.

Designed all marketing and brand development strategies for (2) niche websites and (3) home/personal security blog sites; manage and coordinate all site content, direct marketing campaigns, business development, and social media; implement site growth strategies by marketing 22-page report on Home Invasion Prevention, hosting weekly internet radio show interviewing security guest experts, and utilizing various social media platforms; track weekly metrics to determine effective website traffic growth strategies; and promote security products through online teleseminars, blog sites, websites, and social media marketing.

Developed strategic marketing plan to promote and grow commercial niche insurance business. Worked independently and marketed directly to the Food & Beverage Industry specifically targeting Nightclubs, Restaurants and Bars in territory. Established accounts in Northern Indiana/Indianapolis to prospect, educate, and secure new business. Designed website for niche market to provide educational resources and tools to increase market growth.

Designed customized security systems for large and small commercial businesses. Assisted in the development and implementation strategies to improve overall residential lead generating business. Conducted weekly sales meetings, managed, trained, and motivated sales team. Consistently self-generated over 70% of leads attaining both high sales volume and company profits. Achieved personal and company sales quota goals; and maintained position as top residential sales consultant for Northern Indiana District.

Managed local National Accounts Corporate Executive Program for Boeing Commercial Airplane Co. and Seafirst Bank. Coordinated the security system design, installation, and follow up with corporate security directors. Developed professional relationship with Seattle and Bellevue Crime Prevention Units and upon request made presentations to local civic and neighborhood watch groups. Consistently increased office sales and achieved personal sales goals over 100% year after year.