Cheryl is the CEO of M.Gemi, a leader in the DTC space and in the movement to rethink retail. Throughout her career, she has led and founded businesses that reshape the retail landscape (first ecommerce, then the advent of flash sales, then DTC, native commerce and beyond), with a focus on the consumer experience. She brings a deep knowledge and affinity for people and what drives them to act, driving home an understanding of the consumer across every facet of the business to create evangelistic brands and deliver meaningful results. A veteran of both big brands and high impact startups, Cheryl is an experienced builder of teams and leaders frequently sought after for her insights on consumer thinking and retail innovation.