Cheryn Espallargas Email & Phone Number

Monaco

SASS' Café, born in 1993 and named after its founder "Sassa", is one of the most historical venues in Monaco where you can dine, drink and dance all night long. SASS’ is now expanding with SASS’ AlUla, a pop-up restaurant taking place in Saudi Arabia each winter season, SASS’ Bucharest set to open at the Corinthia Hotel late 2023 and other SASS’ destinations. • Work with operational teams to implement regional marketing actions• Develop and deliver ideas for key calendar events, creative initiatives and brand partnerships• Identify local marketing opportunities and actively promote collaborations on a B2B level to drive covers (key local businesses, concierges, local events)• Create press kit/ press releases/ media tools and send to the regional journalists. • Manage visual assets including news pages, paid media for Google and website updates (provide texts, imagery and layout to the agency) • Manage the B2C online third-party profile of our brands; identifying appropriate listing sites and ensuring all information on all platforms is up to date with menus, opening times, descriptions, and images.• Manage the CRM system, write and send all newsletters.• Brief and manage internal photo and video shoots for marketing and PR related content, ensuring all are in line with our brand guidelines.• Manage all external filming requests and shoots;• Provide detailed function sheets for any approved filming and supervise.• Brief designers and printers with any required design work, deliver within brand guidelines.• Research and analyse market trends and competitors.• Manage social media on Instagram and LinkedIn and paid social media advertising • Create communication tools as factsheet, private dining presentation and others • Design menus of the sister venue and other operational documents • Manage the back office reservation system• Development of the brand in different destinations • Reports

Monaco

庭木I THE NIWAKI, ultimate Japanese destination in Monte-Carlo, is the very expression of Nippon contemporary cuisine. The restaurant was born in 2022 from the passion Samy SASS has for Japan. Along with his two partners Dean Carr and Daryl Foster, it was only natural that this passion would lead to the opening of THE NIWAKI, a trendy chic and lavish restaurant, nestled in the heart of Larvotto.• Create and implement the marketing actions• Develop and deliver ideas for key calendar events, creative initiatives and brand partnerships that amplify our brands’ reach.• Identify local marketing opportunities and actively promote collaborations on a B2B level to drive covers (key local businesses, concierges, local events)• Create press kit/ press releases and send to the journalists. • Create and manage visual assets including news pages, Google paid media and website updates (provide texts, imagery and layout to the agency) • Manage the B2C online third-party profile of our brands; ensuring all information on all platforms is up to date (menus, opening times, descriptions, and images)• Create and manage the CRM system, write and send all newsletters.• Create brand image and guidelines • Manage photo and video shoots for marketing and PR related content• Manage all external filming requests and shoots;• Provide detailed function sheets for any approved filming and supervise.• Design of the menus and any other print tools.• Manage social media on Instagram, Facebook, Tiktok and LinkedIn and paid advertising • Create communication tools as factsheet, private dining presentation and others • Create communication tools as flyers, email banners • Initiate onsite Marketing activations • Manage the back office reservation platform • Prospection of companies and event agencies for the organization of private dining • Manage events (European Sushi Sponsorship), Private dinings and projects • Research and analyse market trends and competitors.• Reports

Dubai, United Arab Emirates

In charge of Middle East region including 17 boutiques (femme, homme and baby) across 5 countries (United Arab Emirates, Qatar, Kuwait, Bahrain and Saudi Arabia). Events (OSV trunkshow, instore events, pop up, dinners, cocktails, Dior villa, Repeat Show...):• Pre-event preparation works (research of suppliers, bookings, permits, supervision and coordination of suppliers works...) • On-site event supervision• Post-event recaps, data collection and list uploads• Administrative support for invoice processing, budget updates, scheduling and calendar updates; raising POs, managing invoice processes and reconciliation.• Create the monthly events competitor report, to be distributed to both local and international teamsEvent highlight; - Organization of the Dior Spring/ Summer 19 Haute Couture Repeat Show in Dubai - Organization of the first Dior villa (repeated worldwide)CRM:• Client Analysis & Reporting• Extraction of data for communication tools• Reporting, follow-up and recommendation to boutiques on Dior programs "walk-in", "welcome", "Future Dior Addict", "Client development path";• Perform data analysis and post activity evaluations to deliver customer insights and make recommendations• Work with Retail teams to drive data capture in store as well as continuously strive to improve the CRM database and quality of information;• Foster the learning and the use of Dior CRM system in-store (e.g. BTQ training) and act as focal point for BTQ users by providing guidance and advice on CRM tools and initiatives.• Conduct segmentation studies to ensure growth and development of clients (sharing necessary information to stores for client development)• Oversee the gifting program from logistics to distribution

Dubai, United Arab Emirates

12 Hotels : Armani Hotel Dubai, Address Hotels & Resorts, Vida Hotels & Resort, Rove Hotels.In charge of French speaking markets.

Dubai, United Arab Emirates

Giorgio Armani has become a definition for fashion, style and design. Now, he is set to extend these sensibilities to encompass the complete experience of hospitality. Embodying beauty, elegance and grace, and located in major cities and resort destinations across the world, Armani Hotels & Resorts will define superior service, immaculate design and incomparable luxury.In charge of the following markets : France, Benelux, Monaco, North Africa (Morocco, Algeria, Tunisia). Assisting in other markets as : Latin America, US, APAC, Russia/ CIS• Monitor competitors’ activities and assist in marketing intelligence.• Drive Full Sales Cycle from cold calling, meetings, presentations, negociations to closing deals.• Drive Total Revenue and sell to new, existing and prospective customers, negotiating optimum rate for the benefits of the business.• Establish and maintain interpersonal relationship by developing constructive and cooperative working relationships with external and internal chanels of partners ; meetings, entertainments, trips, site inspections, sales calls and through any other form to grow the business/clients portfolio.• Ensure up to date knowledge of market dynamics locally in Dubai by observing, receiving, obtaining information from all relevant sources (media, real estate economic trends and competitors’ activities) and provide feedback to management.• Ensure client files are kept organized and current with all required information, maintain an appropriate and updated trace file, update Delphi, Opera and manual files, and manage in-house and future portfolio guests (contract, payment, renewal).Business trips to : American Express event Taiwan, ILTM Sao Paulo (Brazil), France and Belgium.

Monaco

Fairmont Hotels & Resorts is a Canadian-based operator of luxury hotels and resorts. Currently, Fairmont operates properties in 19 countries including Canada, the United States, Azerbaijan, Egypt, Kenya, Monaco, Singapore, South Africa, the United Arab Emirates, and United Kingdom.Nobu, the worlds most recognized Japanese restaurants chain, known for its innovative new style cuisine, has currently 32 restaurants in 28 different cities around the world, spanning across five continents.Private Events:• Being the link between Nobu and clients to meet their precise event requirements • Coordinating client requests and organising the private dining/ event accordingly • Establishing internal communication elements: data sheets, events database, powerpoint presentation. Reservations handling and clients welcoming. Handling VIP clients. In charge of the JD Power and LQA (guests satisfaction index) training at Nobu :• Evaluating clients comments and searching of information • Reporting to the director of Fairmont Monte Carlo

Monaco

The Société des Bains de Mer operates in the accommodation, dining, entertainment, and gambling industries. SBM manages and owns casinos, hotels, restaurants, bars, night clubs, spas, beach clubs, and golf clubs. Fifty-two of their fifty-eight properties are located in Monaco.Alain Ducasse Entreprise is : 24 restaurants in 8 countries with 1400 Partners...1 formation centre for the professional and the general public, an editing house and a part of Châteaux Hôtels Collection.• Dealing with journalists requests, organizing and participating in interviews/ photoshoots.• Daily monitoring of media coverage, meetings and events.• Creating daily press reviews, writing press releases and internal newsletters• Managing databases• Image Management of Alain Ducasse and its restaurants in southern France, Monaco and Italy• Helping in organizing the 25th anniversary of Louis XV (3 Michelin starred restaurant, Monaco)Event : 3 days in Monaco gathering the 240 top international chefs :- Sending invites to Chefs and Journalists- Emailing / phoning - Organizing bus transfers of Chefs and journalists - Press coverage of "The 25th anniversary of Le Louis XV - Alain Ducasse" (1000pages, national and international publications)Accounts: The Louis XV - Alain Ducasse***, Hostellerie de l'Abbaye de La Celle*, La Bastide de Moustiers*, La Trattoria

London, United Kingdom

Karla Otto Inc. is a leading fashion public relations Agency with offices in Milan, Paris, London, New York, Los Angeles, and Hong Kong. The offices of Karla Otto represent highly respected European and American clients such as Givenchy, Christian Dior, Celine, Viktor & Rolf, Marni, Pucci, and Vionnet. http://karlaotto.com/• Managing press relations (Fashion desk: sending samples for photo shoots)• Media Monitoring• Maintaining digital archive of media coverage, scanned and filed print and web clippings making extensive use of PhotoShop/ adobe PDF.• Presenting media coverage obtained to important clients by sending emails• Replacing temporarily the archives/ press coverage coordinator• Manage domestic and international sample trafficking using Fashion GPS• Assist in creating reports and research projects• Manage and organize the showroomAccounts: Azzaro, Bonpoint, John Galliano, Zadig et Voltaire, Mercedes Benz, Valentino, Givenchy, Diane Von Furstenberg, Celine, Emilio Pucci, Maison Martin Margiela, Marni, Nike, Viktor & Rolf.

London, United Kingdom

Organization of events: - fashion show - 2 flash mobs• Definition of the fashion show route• Selection of the event name "Pierre Garroudi is Taking Over London" • In charge of recruitment through the organization of castings: models, makeup artists, hair stylists, cameramen, photographers and on site supervision and coordination• Sending press invites to the journalists• Media monitoring after the eventsTeam management: • Definition of objectives• Tasks tracking

London, United Kingdom

- Sales- CRM- In charge of the small leather goods department (annual leave of the person permanently in charge)- Merchandising

Monaco

• Welcome and follow the stay of customers and VIP customers• Record all client requests• Responsible for the quality of services and customers VIP services• Room service