Chesca Pettersen Email & Phone Number

Florida, United States

San Francisco, Ca, Us

San Francisco, Ca, Us

Los Angeles, Us

Certifications and Platform Expertise:Klaviyo Product, SMS Strategy & Deliverability CertifiedMarketing Platforms: Klaviyo and HubSpotClient Management: • Manage up to 7 accounts (60-80 emails) with email + SMS strategies. • Align campaigns with client objectives using segmentation and A/B testing.Campaign Execution: • Plan, test, and report on end-to-end email campaigns. • Create a data-driven content calendar for high-converting monthly campaigns.Compliance: • Ensure adherence to email marketing regulations. • Stay updated on industry trends. Collaboration: • Coordinate with creative team for visually appealing email content. • Align messaging with other marketing teams for brand consistency.Performance Reporting: • Generate regular reports on campaign performance. • Provide insights for optimization. • Conduct thorough email analysis during onboarding.

Luxembourg, Luxembourg, Lu

🏆 Impact Player Awardee🏆 Top BD Producer 2022 & 2023- 165% Quota Attainment🏆 Q4 Challenge 2021 & 2022 Winner🏆 Top Sales & Marketing Coordinator 2021•Pioneering the role of Business Development Director at simpleshow, I established the department from the ground up. I created standard operating procedures, key performance indicators, processes, and business development strategy.•Executed email campaigns, resulting in a 45% increase in booked meetings. Led a team that achieved 1,800+ meetings and $15M+ in sales pipeline; personally contributed to 670+ meetings and $5.9M+ in the pipeline (FY 2022 & 2023).• Directed outbound and inbound email prospecting, managing a 4-7 member team for outbound efforts. Collaborated with the VP of Sales & Marketing for successful meeting bookings.• Oversaw an 85,000-leads CRM database, regularly updating profiles and implementing segmentation. Added 1000-2000 new leads monthly from ZoomInfo for targeted messaging.• Enhanced email deliverability and sender score through SendGrid and GMass integration, optimizing inbox placement with SendGrid's dedicated IP address feature.• Conducted continuous research on industry best practices, attended webinars, and remained informed about updates from organizations like Outbound Squad and Salesloft. Assumed responsibility for increasing company revenue by identifying new business opportunities with Global Fortune 1000 companies and owning the top-of-the-funnel tech stack.

Luxembourg, Luxembourg, Lu

• Responsible for increasing company revenue by identifying and developing new business opportunities with Global Fortune 1000 companies, as well as owning the top-of-the-funnel tech stack.• Analyze and communicate KPIs to leadership through Salesforce CRM, presenting data in dashboard-style reports that detail metrics like meetings booked, outreach activities by persona or department, pipeline generation, and year-to-date sales closures, enhancing clarity with visual graphs and direct Salesforce report links for each category.

Luxembourg, Luxembourg, Lu

• 2021 Top Sales & Marketing Coordinator; Create, develop, and refine campaign strategies to achieve better results and monitor customer preferences to maximize sales opportunities.• Generate new inbound leads• Create proof of concept videos using simpleshow Video Maker• Collaborate across all departments for overall business strategies• Salesforce management• Provide sales and marketing support in the form of scheduling sales meetings in various communication platforms.

Sunny Isles Beach, Fl, Us

• Oversaw email marketing targeting Travel Advisors, Online Travel Partners, and resort visitors, managing strategy, content, and performance metrics using Google Analytics, Travel Click, HTML, and design tools for visually engaging templates.• Designed promotional materials, including brochures, flyers, and customized PDFs with personalized guest amenities, utilizing Adobe Tools.• Leveraged advanced metrics, including Google Analytics for data analysis, TravelClick's Data Analytics for insights, and A/B Testing for email strategy optimization, ensuring the success of marketing campaigns.• Maintained consistent brand messaging across partner extranet platforms, regularly updating content and selecting high-quality visuals for partners like Signature Travel Network, Travel Leaders Group, Protravel International, American Express Fine Hotels & Resorts, Expedia, Booking.com, and TripAdvisor.•Perform hotel site tours with potential guests and travel agents, sales proposals, and quotes.

Bethesda, Md, Us

• Streamlined day-to-day functions for Sales Executives and Sales Leaders, including coordinating meetings, managing schedules, creating and distributing sales reports and presentations, handling client communication, maintaining organized sales records, and providing administrative support such as travel arrangements and expense reports.• Work collaboratively with the US Sales Team to establish complementary sales efforts that result in definite business.• Responsible for researching opportunities and thoroughly qualifying inbound and outbound leads by gathering essential details, including group size, room requirements, stay dates, and event specifications, while confirming preferred hotel locations for seamless assignment to Sales Executives.• Streamlined day-to-day functions for Sales Executives and Sales Leaders, including coordinating meetings, managing schedules, creating and distributing sales reports and presentations, handling client communication, maintaining organized sales records, and providing administrative support such as travel arrangements and expense reports.• Work collaboratively with the US Sales Team to establish complementary sales efforts that result in definite business.• Responsible for researching opportunities and thoroughly qualifying inbound and outbound leads by gathering essential details, including group size, room requirements, stay dates, and event specifications, while confirming preferred hotel locations for seamless assignment to Sales Executives.

Miami Beach, Florida, Us

• Responsible for handling all group and meeting space inquiries with a total area of 17,651 sq. ft. and 216 guest rooms and suites. • Created all opportunities and quotes, managed the entire RFP process, responded to leads via property’s system, CVENT, HPN, email, etc. • Performed site inspections on the property and participated in Sales Calls and prospecting. • Astor Award Nominee 2018• Experience leading Sales training sessions, training other roles such as Event Specialist and Catering Coordinator and taking an active role in property leadership meetings and Revenue Strategy meetings. • Performed general office duties to support the Sales and Marketing team. • Prepared sales-related documents such as proposals and contracts throughout the sales process. • Promoted awareness of brand image internally and externally.

Miami Beach, Florida, Us

• Consistent top upseller.• Astor Award Nominee 2016• Going above and beyond guest expectations.• Organize, confirm and process guest check-ins/ check-outs and adapt for any changes • Secure payment, verifying and adjusting billing as needed • Provide guests with room and hotel information, directions, amenities and local interests • Run daily reports, reviewing to see what needs to be communicated to the next shift’s staff • Complete cashier and closing reports, counting the bank at the end of each shift securely • Accept and record wake-up calls, delivering to the right department • Communicate any emergency, lost item or theft to proper security staff and/or authorities • Keep contingency lists in case of emergency and communicate any necessary messages

Singapore, Sg

Bachelor Of Arts - Ba, Graphic Design And Media Arts - Cum Laude

Certificate, Hospitality And Tourism Management

Certificate Of Completion, Sales2Win: Account Management

Associate'S Degree, Information Technology