Chesca Pettersen Email & Phone Number

Florida, United States

San Francisco, CA, US

San Francisco, CA, US

Los Angeles, US

• Certifications and Platform Expertise:Klaviyo Product, SMS Strategy & Deliverability CertifiedMarketing Platforms: Klaviyo and HubSpotClient Management:
• Manage up to 7 accounts (60-80 emails) with email + SMS strategies.
• Align campaigns with client objectives using segmentation and A/B testing.Campaign Execution:
• Plan, test, and report on end-to-end email campaigns.
• Create a data-driven content calendar for high-converting monthly campaigns.Compliance:
• Ensure adherence to email marketing regulations.

Luxembourg, Luxembourg, LU

• 🏆 Impact Player Awardee🏆 Top BD Producer 2022 & 2023- 165% Quota Attainment🏆 Q4 Challenge 2021 & 2022 Winner🏆 Top Sales & Marketing Coordinator 2021
• Pioneering the role of Business Development Director at simpleshow, I established the department from the ground up. I created standard operating procedures, key performance indicators, processes, and business.
• Executed email campaigns, resulting in a 45% increase in booked meetings. Led a team that achieved 1,800+ meetings and $15M+ in sales pipeline; personally contributed to 670+ meetings and $5.9M+ in the pipeline (FY.
• Directed outbound and inbound email prospecting, managing a 4-7 member team for outbound efforts. Collaborated with the VP of Sales & Marketing for successful meeting bookings.
• Oversaw an 85,000-leads CRM database, regularly updating profiles and implementing segmentation. Added 1000-2000 new leads monthly from ZoomInfo for targeted messaging.
• Enhanced email deliverability and sender score through SendGrid and GMass integration, optimizing inbox placement with SendGrid's dedicated IP address feature.

Luxembourg, Luxembourg, LU

• Responsible for increasing company revenue by identifying and developing new business opportunities with Global Fortune 1000 companies, as well as owning the top-of-the-funnel tech stack.
• Analyze and communicate KPIs to leadership through Salesforce CRM, presenting data in dashboard-style reports that detail metrics like meetings booked, outreach activities by persona or department, pipeline generation.

Luxembourg, Luxembourg, LU

• 2021 Top Sales & Marketing Coordinator; Create, develop, and refine campaign strategies to achieve better results and monitor customer preferences to maximize sales opportunities.
• Generate new inbound leads
• Create proof of concept videos using simpleshow Video Maker
• Collaborate across all departments for overall business strategies
• Salesforce management
• Provide sales and marketing support in the form of scheduling sales meetings in various communication platforms.

Sunny Isles Beach, FL, US

• Oversaw email marketing targeting Travel Advisors, Online Travel Partners, and resort visitors, managing strategy, content, and performance metrics using Google Analytics, Travel Click, HTML, and design tools for.
• Designed promotional materials, including brochures, flyers, and customized PDFs with personalized guest amenities, utilizing Adobe Tools.
• Leveraged advanced metrics, including Google Analytics for data analysis, TravelClick's Data Analytics for insights, and A/B Testing for email strategy optimization, ensuring the success of marketing campaigns.
• Maintained consistent brand messaging across partner extranet platforms, regularly updating content and selecting high-quality visuals for partners like Signature Travel Network, Travel Leaders Group, Protravel.
• Perform hotel site tours with potential guests and travel agents, sales proposals, and quotes.

Bethesda, MD, US

• Streamlined day-to-day functions for Sales Executives and Sales Leaders, including coordinating meetings, managing schedules, creating and distributing sales reports and presentations, handling client communication.
• Work collaboratively with the US Sales Team to establish complementary sales efforts that result in definite business.
• Responsible for researching opportunities and thoroughly qualifying inbound and outbound leads by gathering essential details, including group size, room requirements, stay dates, and event specifications, while.

Miami Beach, Florida, US

• Responsible for handling all group and meeting space inquiries with a total area of 17,651 sq. ft. and 216 guest rooms and suites.
• Created all opportunities and quotes, managed the entire RFP process, responded to leads via property’s system, CVENT, HPN, email, etc.
• Performed site inspections on the property and participated in Sales Calls and prospecting.
• Astor Award Nominee 2018
• Experience leading Sales training sessions, training other roles such as Event Specialist and Catering Coordinator and taking an active role in property leadership meetings and Revenue Strategy meetings.
• Performed general office duties to support the Sales and Marketing team.

Miami Beach, Florida, US

• Consistent top upseller.
• Astor Award Nominee 2016
• Going above and beyond guest expectations.
• Organize, confirm and process guest check-ins/ check-outs and adapt for any changes
• Secure payment, verifying and adjusting billing as needed
• Provide guests with room and hotel information, directions, amenities and local interests

Singapore, SG

Bachelor Of Arts - Ba, Graphic Design And Media Arts - Cum Laude

Certificate, Hospitality And Tourism Management

Certificate Of Completion, Sales2Win: Account Management

Associate'S Degree, Information Technology