Experienced and strategic digital paid media leader with a passion for crafting and implementing media strategies across diverse channels. Tasked with spearheading the vision and orchestration of multi-million dollar digital media campaigns at an enterprise level. Proficient in hiring, coaching, and leading high-performing teams for both small and large organizations. Recognized as an assertive problem-solver, thought leader, and opportunity creator, with a background spanning hospitality, real estate, technology, and other verticals.Demonstrated success in steering the design and implementation of high-performance brand-building and direct response media campaigns. Achieves optimal reach, awareness, brand lift, and revenue through cost-efficient methods. Possesses a profound understanding of how digital advertising influences and supports organizational goals and objectives. Boasts a robust marketing and analytical mindset, utilizing data to generate meaningful and measurable insights, tactics, and action plans.Specialized expertise encompasses Paid Search/SEM, Paid Social, Programmatic Display, Native, Streaming Audio, dOOH, Video, and Connected TV (CTV/OTT). Additionally, well-versed in attribution modeling, marketing analytics, and digital strategy.