Chester Lee Email & Phone Number

London Area, United Kingdom

Bracknell, England, United Kingdom

• Develop innovative, engaging consumer brand experiences for execution within travel retail environments across China, Hong Kong, Macau, Taiwan, Japan, Korea, and Vietnam while serving as external visual merchandising.
• Drove sales through monthly management of 50+ point of sales (POS) displays.
• Upskilled Swarovski employees by delivering 50+ online VM training sessions during pandemic, providing education on brand value, visual merchandising, and basic display methodologies.
• Represented Swarovski Travel Retail at global meeting with group resources, partaking in negotiations with Swarovski headquarters and trade partners.

Hong Kong SAR

• Created and implemented VM strategy to enhance store identity while ensuring alignment with brand, target market, and luxury beauty products from YSL, Kiehl’s, La Mer, Jurlique, and Cle de Peau. Managed and guided.
• Attracted prospective clients and promoted product awareness for La Mer and Kiehl’s by designing high profile indoor and outdoor displays in Hong Kong shopping centre, Harbour City.
• Planned and delivered VM displays within notice periods of under seven days, effectively sourcing and negotiating prices for props and structures, directing and supervising build, and ensuring display completion within.

Hong Kong

• Deployed short- and long-term visual strategies to support travel retail success of various skincare brands, such as SK-II, Shiseido Group, and Fresh. Oversaw team of two visual merchandisers, one project designer, one.
• Increased sales, delivering HKD 7M in six months.
• Enabled successful completion of 28 renovation projects, 40 promotional display setups, and 20 product launches in Hong Kong, Macau, and China within six-month period.
• Served as client representative, developing and ensuring adherence to VM guidelines across local partners within assigned regions, including China, Singapore, Thailand, Vietnam, and Australia.

Hong Kong

• Defined, designed, and implemented visual merchandising strategies for store openings, renovation projects, and updates for skincare, makeup, and fragrances within one institute, one service centre, five boutiques and.
• Reduced local merchandising costs by 15% in 2015 while serving as point of contact for quality control in VM production.
• Facilitated success of nine new store openings and 10 renovations in Hong Kong and Macau.
• Led vendor and trade partner negotiations while representing Guerlain in LVMH P&C within brand meetings and group resource collaborations.

Hong Kong

• Supported sales generation and consumer experience through preparing innovative retail displays capturing buyer attention. Developed VM strategy in line with store, brand, products, and target market. Planned and.
• Drove attainment of uniformity and KPIs across 22 standalone stores and 130+ wholesalers in Hong Kong and Macau.
• Boosted sales through maintaining and performing monthly updates on 150+ POS displays.
• Improved band identification and ensured image alignment by revamping logo across 18 standalone stores and 17 wholesalers within three-month period.
• Enhanced access to digital content by managing Converse Hong Kong brand website, coordinating technical site structure, web banners, and product photo displays.

Hong Kong

• Responsible for all design projects from concept development, artwork production to material sourcing
• Plan and create corporate identity guideline for client
• In charge of photo shooting for advertisementsAchievements:
• Created full corporate design guideline for various retailers and organizations in both China and Hong Kong, including:(Hong Kong) HKTDC, Octopus, Optical 88 (China) Midea, Bailide, Christine, Inbev, MG, TimeWatch

Design For Exhibition And Museums, Design And Visual Communications, General, First Class Honors

International Kikisake-Shi, Certificate Of International Kikisake-Shi

Certificate, Brewing, Intermediate

Wset Level 2, Wines And Spirits, With Merit

Certificate Of International Award, Barista Skills, Distinction

Professional Certificate, 3D Rendering, Sketchup And V-Ray

Professional Certificate, Autocad

Higher Diploma, Visual Communication

Certificate, Cinematographer Operation Training