Chesley Chen Email & Phone Number

Wellington, Nz

新西兰 坎特伯雷区

Shenzhen, Guangdong, China

Responsible for delivering consumer insights to inform better strategy planning, including:Post-launch review of new products: leverage research & big data to evaluate performance of new product launch, delivering insights regarding product planning and marketing strategies.Redesign of Brand Health Tracking studies: quarterly brand health results to help management team understand the brand status, identify the issues with brand perception and ensure brand development is on… Show more Responsible for delivering consumer insights to inform better strategy planning, including:Post-launch review of new products: leverage research & big data to evaluate performance of new product launch, delivering insights regarding product planning and marketing strategies.Redesign of Brand Health Tracking studies: quarterly brand health results to help management team understand the brand status, identify the issues with brand perception and ensure brand development is on track.Improve the efficiency of market research: connecting with external experts and new vendors to learn about the emerging research methodologies, collaborating with automated insight platforms to expedite insight delivery. Show less

Shenzhen, Guangdong, China

Responsible for market research under international logistics department, major achievements: - Study on major competitors in E-commerce logistics: market landscape, business focus & strategy of competitors, learnings for SF International.- Study on logistics link for fruit industry: development stage, market landscape, obstacles that hindered internal business progress, advices for internal improvement.

Shanghai City, China

Working with senior managers in maintaining and developing relationships with existing clients and running projects:1. Provides support to senior team members as required and guidance to junior team members.2. Contributes to the overall smooth running of the team.3. Acts as a liaison between the Client and MB on project-related issues with supervision, ensuring that their needs are being met.4. Day to day involvement with client projects, including questionnaire design… Show more Working with senior managers in maintaining and developing relationships with existing clients and running projects:1. Provides support to senior team members as required and guidance to junior team members.2. Contributes to the overall smooth running of the team.3. Acts as a liaison between the Client and MB on project-related issues with supervision, ensuring that their needs are being met.4. Day to day involvement with client projects, including questionnaire design, liaison with project management, data analysis,interpretation and development of recommendations, preparation of presentations of findings.5. Demonstrates some basic marketing knowledge and applies to working relationships with clients.6. Identifies patterns in the data, applies logic checks, looks for a story in the data, hypothesizes about the findings, thinks about what the conclusions in the data might mean and what the implications are.Working on studies including:Digital campaign evaluationTouch point studyBrand health trackingConsumer segmentation & Needs segmentationThe industries I work on include beer & auto. Show less

Minhang District, Shanghai, China

Data support for business units of Network & Revenue Department, main responsibilities include: • Discuss with business units focusing on the troubles they discovered in daily work and try to find out an applicable solution to the trouble. • Develop and maintain data forms for daily management. • Train other employees how to use the interactive report form and collect their feedback.

Shanghai City, China

Marketing research and analysis, main responsibilities include: • Find out what our clients need, set the purpose of the project; • Formulate the schedule and timetable of the project, assign the work to team members; • Design the proposal, including the design of questionnaire/ deep interview outline/ focus group outline/ report outline; • Train the field work team and interviewers, manage the progress and quality of the project, involved in the execution of deep interview… Show more Marketing research and analysis, main responsibilities include: • Find out what our clients need, set the purpose of the project; • Formulate the schedule and timetable of the project, assign the work to team members; • Design the proposal, including the design of questionnaire/ deep interview outline/ focus group outline/ report outline; • Train the field work team and interviewers, manage the progress and quality of the project, involved in the execution of deep interview and focus group; • Manage the coding/ quality control of the questionnaire, check the basic data report; • Write the report and submit it to our clients, discuss the result with our clients; • State the final result of the project to our clients and answer their questions; • Archive the files of the project and summary what experience we have learnt. Our clients are mainly from financial and media industry, including UnionPay, China Citic Bank, Haitong Securities, NetEase, Hefei Broadcast Group, etc. Show less

Master'S Degree, Applied Data Science, 8.8

Bachelor Of Business Administration (B.B.A.), Marketing, 3.11/4

Activities and Societies: President of the Business Administration Association “Tiaozhanbei” Business Competition Excellence Award